KFC And Chao Brand Bape Founder NIGO Launch Capsule Series

KFC announced a street of fried chicken and Colonel.

The capsule series will be on sale in KFC restaurant in Manhattan in November 16th.

The designer of these clothes was a bit surprised. Nagao Zhimin, the founder of Bape, is NIGO, who now owns an American retro tidal Human Made.

To get inspiration, the Japanese designer who had nothing to do with KFC went to Luis Weil, Kentucky, to visit KFC headquarters and Colonel Sanders' museum.

Human Made is the brand that NIGO mainly injected energy after leaving the Bape in 2013. So far, there has not been a separate entity store.

"When we heard about NIGO's obsession with Colonel Sanders, we invited him to join the Colonel's personal files to motivate him."

Kentucky's US media and digital marketing director Steve Kelly said.

This is undoubtedly the integration of fast food brands.

Another attempt at culture has only chosen a less cooperative partner.

To promote this cooperation is the creative agent Hypemaker, a service provider of the trend media Hypebeast. On the official website, we describe ourselves as "we are the global authority of youth culture, and embody the brand through the powerful story with striking visual effects."

In the past, fast food brands and soda giants liked it.

On the occasion of the fashion week in New York, there are some ugly costumes.

Now, they seem to be aware of this and know how to cross the border and seek out some professionals.

Similar cross-border cooperation is now becoming more and more common, with the aim of maximizing the use of fans from both sides.

A recent example may be the joint venture between Wang Wang and TYAKASHA, a local fashion brand recently. When the first wave of products was sold, all products sold out in 7 seconds, and about 700000 people flooded into the flourishing Tmall flagship store.

Kentucky Fried Chicken and Human Made capsule series 11, in order to match KFC's 11 spices formula, red and white main colors, including T T-shirts, hoodies, jackets and accessories.

The first sale in Manhattan will also be on sale in Tokyo in November 23rd.

The price ranges from 20 dollars to 375 dollars.

Interested and just in Manhattan, you can have a look.

(author: Zhu Kailin)