FILA Sports Fashion House Strong Landing In Fuzhou East Hundred Center

In November 23, 2018, Italy Centennial fashion brand FILA was unveiled at Fuzhou East hundred center, the largest comprehensive flagship store in China - FILA Fashion Sports House (FILA).

On the day of the activity, FILA brand officially announced the popular actor and popular idol Huang Jingyu as spokesperson of FILA fashion movement, explaining the spirit of advanced fashion promoted by FILA brand, and inject new vitality into the sports field.

Brand iconic red, white and blue colors and lines build up 1600 square meters of advanced fashion space in FILA sports fashion house. At the same time, create exclusive interaction areas for FILA, FILA KIDS, FILA FUSION and FILA ATHLETICS to convey the passion and vitality of a hundred years in an elegant style, integrating multiple scenes and multiple series into the same space, so that consumers can experience various consumer experiences in the same space.

FILA

FILA is the first sports brand to enter the main schedule of Milan fashion week. It shows the FILA 2019 Milan spring and summer fashion week ICONIC COLLECTION, which combines the Italian classic with the contemporary advanced sports fashion. The series will also start the whole ball in Fuzhou East hundred center and the FILA sports fashion house.

FILA FUSION

In the two floor area, FILA FUSION has launched a new C2M (CREATE 2 MAKE) personalized service. Consumers can customize their own exclusive trend sheets.

The new image of cross-border cooperation with the US tide brand Staple is also pleasantly surprised. It shows the strong sense of identity and upward trend of FILA FUSION towards multiculturalism.

FILA KIDS

FILA KIDS launched the new FILA KIDS exclusive game interactive area on the opening day, creating a different shopping experience for modern families.

At the same time, the latest WONNIE and SNOW TIME products show children's natural childlike and sunny nature.

FILA ATHLETICS

FILA ATHLETICS also brings HOLOFIT holographic training to the FILA integrated flagship store, providing the ultimate entertainment training experience for sports fans, making sports more interesting and challenging.

Huang Jingyu, the spokesman for the brand new fashion movement, has also experienced the challenge of lightning runners with Mr. Yao Weixiong, President of FILA Greater China, and felt the beauty of technology brought by advanced sports fashion.

Mr. Yao Weixiong, President of FILA Greater China, said: "the curtain of FILA sports fashion house is a challenge to the existing sports industry rules.

Combined with sports, it is intended to convey the charm of advanced sports fashion.

At the same time, it will further consolidate the solid position of FILA brand in the field of fashion sports.

FILA brand delivers high fashion sports and diversified fashion spirit, which is loved by consumers at different levels.

The comprehensive flagship store makes the scene revolution of the brand ecosystem. In the same scene, according to the different consumption groups, it subdivides the brand, completes the combination of multi brand matrix, meets the needs and experiences of consumers with different attributes, and presents a more convenient one-stop consumption space for consumers.

FILA brand introduction

Italy Centennial fashion

FILA, founded in 1911, is a textile and knitted garment company founded by FILA brothers in Biella Town, Italy.

In the 70s of last century, in order to cooperate with the diversified development, FILA turned to sportswear, and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

Adhering to the brand concept of "LIVE YOU ELEGANCE body moving and elegant heart", FILA subverts the traditional sports image and always works to convey the passion and vitality of the century with the elegant style.

The product is elegant and simple in design style, and strives for excellence and quality.

Tailoring is unique among international sports and leisure brands and is loved by the world's elegant people.

FILA products are currently sold in more than 30 countries, including Italy, the United Kingdom, Germany, France, the United States, China, Japan, Korea, Brazil and Russia.

FILA now has several branch brands -- FILA, FILA KIDS, FILA FUSION and FILA ATHLETICS.

FILA KIDS is the children's wear line of FILA, taking safety and comfort as the precondition, with elegant and simple fashion as the design concept, and creating a high-end lifestyle brand of children.

FILA FUSION is the brand new trend sports brand of FILA. FILA FUSION innovates the classic styles and colors of FILA, and integrates the cultures of different countries and regions. Through a series of joint series, it fully displays the diversity of brands and leads the new trend of the trend movement.

FILA ATHLETICS takes aesthetics, function, comfort and future as the key words to locate high-end professional sports products market.

FILA ATHLETICS is dedicated to meeting the sports needs of the following groups: sports as a must for life, sports quality and beauty, and professional sports elite.