Love Inventory, Dig Deep Into Stock Market, Blue Ocean Value, Provide Efficient Solution For Brand.

The warehouse is always piled up like a mountain, never seen. The brand side also dared not dump stocks on public platforms and worry about the sale of special merchandise. Love inventory co-founder coolly pointed out the pain of traditional clothing industry. According to the relevant industry data, in the clothing brand storehouse, at least 2 trillion of the inventory is overstocking, and it is going up every year at a rate of 5%.

The third party goes to the inventory channel to help the brand members to get the money back quickly.

More than domestic, foreign enterprises are also facing the same pain points, but relatively speaking, foreign markets have more mature inventory channels, which are mainly manifested in the third party channels. The brand side recognised the third party channel because the latter had an overwhelming advantage over the traditional way of inventory.

1, to minimize the loss of brand value. Because it is not processed in regular sales channels, the brand side can cut the processing behavior and minimize the loss of brand value.

2. Strong handling of inventory. The third party channel has formed a huge professional system with strong inventory handling capacity. Take the US discount retail giant TJ Maxx as an example. It has nearly 4000 stores in the world, and plans to continue to open 1800 stores with an annual sales volume of US $about 33000000000. The market value has exceeded 100 billion US dollars (see figure below), which is enough to help the brands to digest the lot size inventory.

Quick return. Third party channel positioning discount retailing, with a large number of precise user groups, plus the advantage of sales mode, can help brands to clear inventory in the short term, and the speed of capital recovery is much faster than that of brand owners themselves. According to Morningstar, market analysis agency, TJ Maxx processed inventory inventory for 28 days, nearly 3 months faster than other companies. And China's leading mobile discount sales platform is the ultimate in love inventory. Based on the strong mobile distribution capabilities and unique operation mechanism, it can shorten the withdrawal period to 7 days, and the efficiency is very amazing.

4, touch the consumer market that brand dealers can not reach through conventional channels, that is, the sinking market. The third party channels are mostly consumers who have not yet covered their original brands. They may have heard of brands, but because of the reasons of income or consumption, they have not become brand customers. After third party discount retailers become brand users, they will promote their understanding of brands and products. In the future, when their income increases or their consumption intention is formed, they will become users of ordinary channel products, which is equivalent to expanding the base of brand users.

S2b2C mode laying private and controllable online sales channels

There are third companies in the domestic stock market, one is vip.com in the desktop Internet era, and the other is the love inventory in the mobile Internet era. The former set up an early morning catch up and quickly abandoned the market after the rapid rise of inventory. In the time of the stock market explosion, the transformation became a fashionable and catching up fashion business platform.

Since its establishment, the love inventory has always been to help the brand side efficiently inventory, and has leaped into the industry's unicorn and the world's leading crowdsourcing distribution platform with the original "S2b2C" social business model.

From the core of the business model, the S2b2C mode is essentially an industry internet mode after the transformation of the industrial chain. Through the thorough opening of the upstream and downstream, the inventory has been rapidly transferred, and with the help of the social business model, a relatively private and controllable online sales channel has been created, which has successfully solved the price contradiction between "going stock" and "selling the counter". We have done inventory without affecting the sale of counters.

There are three roles in the S2b2C social networking mode. S is the supplier, B is the distributor, and C is the terminal consumer. The main role of love inventory is to build a platform to help the upstream suppliers find enough career purchasing agents, and then reach the terminal consumers. There are two main sources of B, one is the original retail business, the other is the distributors who are transformed from consumers. They have jointly bought a group of professional purchasing agents who love stocks.

As professional purchasing is itself a consumer, so in the S2b2C social networking mode, purchasing agents and consumers are more likely to establish trust and interdependence sharing relationship. The tonality of buyers and sellers can reach a high degree of consistency, while enhancing the rate of repeat purchase, it also has strong virus fission. This is what other electronic business platforms do not have, nor is it what TJ Maxx does not have. It is this high differentiation that helps love inventory to rise rapidly in only a year.

"Even if all the garment factories in China are closed down, the rest of the clothes are enough to support the entire Chinese people for three years". This is the teaching content of Fudan University professor in 2014. It is just when we heard this, Wang Mincai, the inventor of love inventory, started to think of starting a business as a starting point for inventory. Today, there are more than 5000 well-known brands, including NIKE, warehouse and Pampers, which have entered the category of clothing, cosmetics and small household appliances. They have gathered more than 500 thousand professional purchasing agents, and have deeply excavated the stock market value which has always been neglected. In the future, the love stock will continue to split the waves in this blue ocean with unlimited imagination. More abundant professional inventory solutions.