Leveraging Fashion To Seek Integration And Development, Millennium Silk City Is Actively Exploring New Ways Of Innovation And Transformation In Shengze.

On the morning of May 8th, the 2020 Shengze fashion week and the seventh Jiangsu (Shengze) Textile Expo press conference were held at Sheng Hong Risorgimento Hotel, Jiangsu. At the meeting, it announced: 2020 Shengze fashion week and seventh Jiangsu (Shengze) Textile Exposition, the cloud show will be resplendent in from June 16th to 19th. By then, relying on big data, cloud platform and other innovative carrier, help 2020 Shengze fashion week start here, voice to the world.

What are the highlights of the fashion week in Shengze? What are the promotional activities of China's silk capital in Shengze's transformation and upgrading? During the press conference, Mr. Sun Jianhua, director of the China Eastern Silk Market Management Office, received a joint interview with the first textile network, Huayi net, tidal wave network, CFW fashion network and Tencent video.

Reporter: Shengze is pushing ahead with the construction of the fashion capital. What aspects will it focus on?

Sun Jianhua: Since the beginning of this year, Wujiang high tech Zone (Sheng Zezhen) has been focusing on the "three heavy" (key areas, key activities, key projects), enhancing the "three forces" (innovation, organization and execution), speeding up the transformation and upgrading of "technology, fashion and green", accelerating the integration and development of industry, market and city in a Trinity. Dimensionality and deep level will enhance the development level of fashion industry and speed up the construction of "fashion capital".

First, strengthen the construction of fashion platform. In 2019, Shengze joined the Yangtze River Delta fashion industry alliance. Through cross city, cross regional resource docking and fashion industry interaction and cooperation, the city's popularity and market competitiveness were continuously promoted. At the same time, Shengze is closely working with fashion designers and fashion creative institutions such as Beijing and Shanghai to discuss the development of creative design industry, formulate development plans, and promote the transformation and upgrading of industries. China Shengze fashion promotion center and the China Fashion Designers Association Shengze center were officially unveiled in October last year. The center will better promote the deep integration of fashion culture and industry.

Two, accelerate the gathering of fashion talents. To create a platform for incubating creative talents, relying on the platform of Shengze setting up, providing all-round services for fashion designers, and actively building the transformation platform of creativity to products, and solving the designers' "worries behind the scenes". Support all kinds of fashion platforms, high-end creative research and development institutions, and all kinds of designer studios, fashion creative design talents, textile research talents and so on settled in Shengze. We should further explore a more flexible cooperation mechanism with the well-known design institutes and universities in Shanghai, and combine innovative training channels and incubation methods with Shengze textile industry and silk secondary school, so as to realize the "customized training" and "off-site incubation" of fashion talents.

Three, increase fashion activities. From the beginning of this year, we will organize a fashion week every year. We will publish the popular fabrics in Shengze with the leading and famous designers in China. Two textile exhibitions will be held each year to build a supply and marketing platform to show the latest trend and latest technology in Shengze. At the same time, we will organize various national fashion design events, trend releases, fashion salons and other activities to create the city. Still smell.

Four, speed up the construction of fashionable cities. We will promote the upgrading of China's Eastern Silk Market format, optimize and transform the traditional market operation layout, scientifically and rationally go to the market, and enhance the level and development level of the market. We will promote the Urban Ecological Corridor project and create a stylish feature block, and build a fashion exchange platform through industrial heritage, resource innovation, creative design, cultural activation, Fashion Plaza, and creative consumption. We will continuously upgrade our cultural soft power and create a new height of the global fashion industry + culture.

Reporter: what kind of leading role do you think Shengze fashion week plays in promoting industrial innovation and transformation?

Sun Jian Hua I think this guidance is mainly reflected in two aspects, one is to lead Shengze fabrics to better show the world. Fashion Week presents the fabric more intuitive, more vivid and attractive. It can better display the latest technology fabrics, fashion fabrics and ecological fabrics in Shengze. In recent years, Shengze town has actively made breakthroughs in the upgrading of industrial upgrading, adhering to the development path of differentiation, functionalization, intellectualization and science and technology, and enterprises to drive innovation. In 2019, Sheng Hong's state-level advanced functional fiber innovation center was officially approved. It became the first national manufacturing innovation center in the country with thirteenth experts and Jiangsu's demonstration. Shengze's textile fabrics are accelerating to transform the high-end, functional, environment-friendly and fashionable fabrics. The textile industry has achieved remarkable results in quality improvement, brand cultivation and efficiency improvement. Over the years, Shengze fabrics have made frequent appearances at the domestic and international textile professional exhibitions. The Shengze fabrics are featured by both functional and fashion. They also highlight their originality in new material application and technological innovation. They are welcomed by many buyers and designers both at home and abroad. The fashion week can fully display the diversification, quality and fashion of Shengze fabrics, and display Chinese fabrics. And even the world's fabric to see Shengze's strength.

Two is to lead enterprises to accelerate transformation and upgrading. Shengze is an important silk textile production base, export base and product distribution center in China. There are more than 2500 textile enterprises in Shengze, with an annual output of over 25 billion meters of textiles and 3 million 250 thousand tons of spinning capacity. Shengze has large enterprises such as Hengli and Sheng Hong, and has formed a large number of textile enterprises with large quantity, excellent quality, great potential and comprehensive competitiveness. Shengze's textile industry, both in terms of machinery and fabric quality, has strong competitiveness in the world. Next, Shengze's development focuses on the development of finished, high-end and fashionable fabrics. The hosting of fashion week can, to a certain extent, lead Shengze's textile enterprises to speed up their transformation of ideas, increase research and development efforts, and speed up the transformation of enterprises. We will promote the value of fabrics with creative design, bring together the latest fashion trend information, guide the rapid response of fabric enterprises, fashion boost the R & D, production and sales of fabrics, and inspire the creative design inspiration of excellent fabrics. The two are complementary relations. We will accelerate the transformation and upgrading of Shengze's textile industry by continuously promoting the development of fashion and creative industries.

Reporter: we know that Shengze fashion week is an important platform for promoting the development of fashion culture and service industry in Shengze. It also provides a window for Shengze enterprises. So how does local enterprises integrate into fashion week?

Sun Jianhua: During the preparatory stage, the 2020 Shengze fashion week won the positive response of Shengze textile enterprises. They participated in the activities of "show, match, exhibition, exhibition and business" in all aspects.

Some enterprises provide the support of competition and show fabrics all the time. The fashion originality of Shengze is original with original fabric, combined with the golden top award designer and the top ten designers in the country. It presents many original fashion feast of Shengze. Some enterprises actively participate in cloud exhibition, fashion week Summit Forum and industry meeting. Some enterprises organize their own designers to enroll in the field design competition, fully displaying the style of Sheng Zeyuan's creative design, and gathering and empowering the energy of Shengze's fashion creativity. Like Dingsheng silk, it not only provides fabric support, but also organizes business designers to enter the competition directly.

Fashion week has provided fabric exhibition and market exchange platform for enterprises in Shengze. Through active participation and in-depth cooperation, enterprises not only show the fashion front fabrics of Shengze's "original, original, ecological, and popular", but also are excellent opportunities for enterprises to enhance their brand awareness and influence.

Reporter: this week's Shengze fashion week highlights the contents of the cloud show in the content plate and presentation mode. How does the next Shengze create the online market?

Sun Jianhua: The sudden outbreak of the epidemic in 2020 broke the conventional rhythm of Shengze's textile industry, and also welcomed the opportunity to accelerate the transformation. In June this year, the cloud exhibition also came into being. It opened a more secure, fast and efficient display channel for enterprises to open up the market, and helped enterprises break the situation on the cloud under the epidemic situation.

China's Eastern Silk Market in Shengze has more than 7000 textile trading companies. In recent years, the market has been promoting the construction of the Oriental silk market. At present, the market has an e-commerce cluster mainly composed of silk net and appropriate cloth net. In September last year, the market launched the "East spinning cloud" APP. The APP is committed to the integration of online and offline operation mode, making the platform daily, intelligent and online, creating a digital textile trading platform that breaks the limitation of time and space. Our aim is to build an online and offline silk market that will develop online and offline. We will open up sales channels and markets for Shengze fabrics through innovative sales models, thus promoting the better development of Shengze's textile industry.

Reporter: in the Yangtze River Delta integration development strategy, how do you think Shengze will combine its own advantages to speed up the construction of the fashion capital?

Sun Jianhua: This year, the construction of the Yangtze River Delta integration demonstration area will be comprehensively promoted. Shengze town has always integrated the integration into the demonstration area and actively undertaken the spillover of the demonstration area as the core strategy for the development of high quality benchmarking and high quality development. Shengze will actively take actions in the fields of economy, industry, culture and tourism, science and technology, projects and talents, and further integrate Shanghai and other central cities in the Yangtze River Delta region to speed up the construction of the fashion capital. Among them, the "Shengze Fashion Week" is a very innovative exploration and try. In this fashion week, we also joined the fashion agencies in Shanghai to share the fashion resources and conspire to develop together.

At the same time, Shengze town will make full use of the strategic opportunities of the Yangtze River Delta integration development, highlight the development synergy, set up a joint Shanghai boundary industry platform to set up the Shengze fashion industry service platform, create a fashion industry linker and create research incubator accelerator. Actively participate in the Yangtze River Delta fashion industry alliance, joint with the Yangtze River Delta fashion and creative organization, organize influential and promoting fashion creative events, forums, trend publishing and other activities. Highlight the development and integration, actively integrate into the Shanghai National Science and technology center construction system, deepen the cooperation and exchanges with Donghua University and other institutions of higher learning, play the role of advanced functional fiber manufacturing innovation center, China Textile Research Institute and other research centers, and increase the R & D capability of high-end fabrics. We should emphasize the development and complement each other, deepen the organic interaction with Shanghai Convention and Exhibition Center, enhance the superposition effect of "industry + Exhibition", and achieve positive interaction between production and marketing; actively introduce the high-quality fashion platform, high-end research and development institutions, designer studios, and fashion creative design talents in the Yangtze River Delta region, and strengthen the interaction and interaction between the two places. This year, Shengze is vigorously promoting the construction of the international trade gathering area and financial agglomeration area. It will further expand foreign trade and build a new height of textile trade around the building economy and the textile trade enterprises in the Yangtze River Delta region and even the whole country.