How To Play Children'S Clothing Stores In 2019?

It is said that 2018 is a year of "cold winter". In fact, for people who start business, every year is very difficult. Every decision is carried out on thin ice and there is no easy money to earn. It is just that society is developing more and more and people are facing different problems.

Many offline shop owners are complaining about the difficulty of doing business in 2018, trying to find out the reasons behind them and break through them one by one.

The situation of each household may not be the same, there are both growth and decline. The main reasons for the decline in performance include the following aspects:

1, logistics supply chain system is not perfect.

2, the loss of old customers, no increase in new customers.

3, peripheral competitive brand and business atmosphere

4, changes in product style, price and quality

5. Changes in store personnel include changes in mentality and turnover of employees.

One by one, 1/2/3 points can be summed up as external factors. Most of the time, individuals can not control them.

First of all, logistics supply chain is a little difficult for small entity shops to be "perfect".

Small shops are usually "porters" of children's clothing from which to earn the difference, choose suppliers, sell to customers, so the logistics supply chain is very imperfect.

The second point is the loss of old customers and the increase of new customers.

The loss of old customers is a mistake in business strategy. New customers can not be increased. Similar stores in the local market have increased by 30% over the past year.

Third, the physical store is not in the corresponding business circle, it is very difficult to attract customers.

The whole business circle has its own effect of attracting iron. These people who are attracted will not come to your house to come to my house.

Naturally, you will not worry about the guests.

Therefore, the location of a physical store is very important. If it is not a physical store in the business circle: if it is a small shop, it is recommended to move or close it, or expand it into a scale store to form a landmark store within a kilometer.

It is very difficult to form a landmark store.

If consumption is compared to a bowl of water, this bowl of water is more and more, but the number of people drinking water is also increasing, and the speed and quantity of drinking water are far more than that of water drain.

At this time, you can say that the environment is not good, but this is a reality that no industry can escape.

Therefore, only by looking for reasons and improving skills can we get more water and drink more quickly.

In this way, two reasons are controllable and the qualities that every child dress practitioner should possess.

The fourth point is the change of product style, price and quality.

With the upgrading of consumption environment, consumers' demands for all aspects of products have increased.

Product style and quality test children's clothing practitioners, even self operated small shops will have his positioning and style, the quality requirements are naturally higher.

The fifth point is the change of shop personnel.

Now that the market bonus period is over, salesmen are no longer able to do anything by themselves.

For experienced and strong salesmen and other incumbents, effective measures should be taken to motivate or train them.

Whether a shop is profitable or not needs a lot of coordination.

For small and micro shops, they are always at the cusp of the storm.

China's children's wear market is huge, and there is still much room for children's wear market. But we should also see that the decline of births in 2018 is a shock to the mother and baby industry.

In recent three years, the market scale of children's wear in China has increased by 12.22%, and the market size in 2017 is nearly 180 billion yuan.

The higher frequency of children's clothing renovation and the characteristics of rigid demand are conducive to the accelerated growth of children's clothing consumption.

Many industry insiders said that in the long run, the per capita consumption expenditure of children's clothing in China is expected to continue to rise, thereby driving the overall growth of children's clothing consumption, and from the demand side to the domestic children's clothing listed companies.

The demographic dividend disappears, which means that the era of making money on the basis of market dividends is over.

For all enterprises, the growth of children's wear market is beyond doubt. It is also a fact that consumers are getting more and more difficult to gather.

The small shops that are at the top of the cusp can do what is needed in the times and consume, so the market will not be cold.

As for how to increase the market and ourselves, we need to find the right way.

In January 9, 2019, Beijing's "new family growth of 2018 leaders of mothers and babies entrepreneurs summit" scene, we together analyze the current situation.