Will Fast Fashion Eventually "Leave" Us?

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The CBD will be withdrawn from New York this month.

Last September

After shutting down its first store opened in New York, another bad news came from the fashion industry.

Last year, New Look closed shop in China and Topshop closed Tmall flagship store.

For fast fashion industry, "close shop" has become one of the most related words in recent years.

In the industry "cold winter", fast fashion eventually will gradually "leave" us?

According to the world clothing and shoe net, GAP is preparing to move out of a large store in Fifth Avenue, New York.

The clothing retailer recently said it was considering closing hundreds of stores and focusing on better performing stores.

Prior to that, on the eve of the "double 12" last year, the British fast fashion brand New Look launched a message in its official WeChat public address, official micro-blog and Tmall flagship store, which will close the shops in China in the near future, and clear the store from now on.

In October 18th of last year, New Look announced that its stores in China will be completed by the end of 2018.

New Look is also planning to close its stores in France, Belgium and Poland.

Data show that in the fiscal year ending March last year, the company's international business recorded a loss of 37 million.

In August 9th last year, Topshop suddenly announced that the company had already concluded its partnership with the Chinese franchise partner, "Shang pin net".

In November 1st, Topshop Tmall flagship store issued a closed shop notice. Due to the adjustment of the international business strategy, the store will close in the near future.

From now on, the whole shop will clear up, and the quality problem will not be replaced.

Topshop will close Tmall flagship store, which means that it is very likely to withdraw from the Chinese market.

In the French market, Forever21 closed 3 French stores in early November last year, leaving only the flagship store in Paris.

According to FashionNetwork, internal sources revealed that Forever21 management plans to withdraw from the French market in January 24th this year, and about 150-200 employees will be dismissed.

Forever21 has yet to respond to the news.

In recent years, Forever21 has closed shop news constantly.

In 2016, Forever21 quit the Belgian market and closed stores in Brussels and Antwerp.

According to Forbes data, Forever21 currently has 600 stores in the world, and at the beginning of the year, the total number of Forever 21 stores was more than 800. In less than a year, Forever 21 closed about 200 stores.

Holland's fast fashion brand C&A has withdrawn from the UK and Russia markets in the past two years. In March last year, there was news that the parent company was looking for Chinese buyers.

Low performance, the same may be sold, the British fast fashion brand New Look.

But obviously, New Look is now out of danger.

Back to 7 years ago, no one would have expected "shut shop" to become the norm.

The fast fashion brand of the year, soon after entering the Asian market, was highly praised by its reputation, its people's price and fashion design.

The industry generally believes that the fast fashion brand like New Look is no longer attractive, the ability to absorb gold gradually decreases, and the main reason for the loss of large numbers of consumers is the change of the concept of the consumers of the millennial generation.

With the upgrading of consumption patterns and the increase of consumer demand, their interest in fast fashion brands such as ZARA and H&M has gradually declined. Instead, they prefer brands that are personalized, fashionable and highlight the design concept of the times.

Therefore, Supreme, Off-White and Champion, which are more in line with young people's pursuit of individuality and independence, have ushered in an outbreak.

According to the world's first big data research trend and user analysis report released by OFashion fans orange and Nielsen, the growth rate of tide brand consumption in 2017 is 3.7 times that of the non tidal brand, and its growth rate reaches 62%. Instead of the tide brand consumption growth rate is 17%, the tide brand is becoming a hot market favorite.

In recent years, tide brand consumption has maintained a two digit growth trend. In 2011, the global tide brand market was 60 billion US dollars and reached about 200000000000 US dollars in 2017.

On the main battlefield of the millennial generation, the market share of fast fashion brands is decreasing.

In this context, will fast fashion brands gradually "leave" us? In fact, the industry is now actively pforming.

Part of the fast fashion has set its sights on the beauty industry.

Fast fashion is undoubtedly trying to attract young customers to shop through product line extension.

Maybe it can solve the urgent problem. If we want to regain the market quickly, the key is to grasp the preferences of young people and rebuild brand labels.

In addition, according to the news of fashion media FashionNetwork, the organizational restructuring of C&A is still in progress. The company will expand its business by developing new products, and the first wedding dress series will be launched in April 2019.

In the future, whether the industry can survive the "cold winter" and usher in the "spring" again, we need to see whether the fast fashion future can "impress" consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.