Why Are There Few Brands Of Fashion And Fashion In Osaka'S Department Stores?

According to the world clothing and shoe net, OSAKA, as the first metropolis in western Japan, was born with many tidal waves of "craftsman spirit".

Industry eyes.

During the Osaka expedition, we found the trend.

Most of the fashion brands are located in commercial blocks. However, in China, there are few stocks and more preference for shopping centers in China. Therefore, whether the location difference is due to city characteristics is considered. Combined with the business survey in Osaka, we hope to understand the relationship between tide brand location and urban characteristics.

During the inspection process, we found that there were few brands of fashion and fashion brands in Osaka's department stores, and the number of local brands in Japan was large, and the customers' age was relatively high.

The local customers have a large span, and fashion brands are concentrated in collection stores or buyers' stores.

Lifestyle, cross border retail, cross border catering in Osaka.

In the dominant environment, environment, scenes, public areas and other details to create detailed care, to convey to consumers is more a simple and comfortable way of life.

The commercial street in the city takes on more fashion brand layout, and is limited by street culture and tide brand. Some buyer shops or tide shops will design "hidden" in the streets with brand characteristics shops, and a large number of tourists stop in the street to punch cards.

Even if the Commercial Street itself is not very convenient, when it comes to the new season, it will often see the big row of long dragon in the street, gradually changing from the tide gathering place to the city's fashion card.

Xin Hai bridge is a popular fashion shopping district.

The unique heart shape LOGO, the large country drugstore, and all kinds of fast fashion brands can be seen everywhere. In the whole area, the main street is the heart shop bridge. There are nearly 200 shops on the 600 meter street, and small streets and alleys are scattered on both sides.

As the largest shopping district in Osaka, it is bustling from morning till night.

Compared to orange street, Xin Hai bridge has a wide range of brands to choose from, including fast fashion, casual wear and sports brand and fashion brands are mostly distributed in the main shaft; there are more restaurants and some tide buying shops in the small streets scattered around.

The characteristics of the project connecting to the subway, coupled with the long-span brand distribution, have attracted a large number of young urban white-collar workers and foreign tourists.

Small video and social platforms are helping to bring more Chinese tourists to take pictures.

Orange street is the most influential gathering place.

Orange street is located in the center of the river. In the past, furniture in the Ku river area was dominated by monopolized furniture. In the late twentieth Century, various kinds of personalized shops, such as interior decoration shops, coffee shops, grocery stores, tidal clothing shops, and so on, gradually emerged and gradually became one of the most fashionable streets in Osaka. The orange street is divided into two parts, one is the main retail format of clothing, the other is the home based business.

In orange street, there are more famous brands such as SUPREME, Bape, Champion and so on. The whole block is based on publicity and personality, and integrates many elements such as street, American, Japanese and so on.

The number of consumers is quite different from that of Xin Hai bridge area due to the trend of "Chao minority". There are more tourists and local consumers. Most of them come to spend and shop in order to tide over their favorite brands.

Excavation of Osaka's urban characteristics: quality soil for Shang Street

1. city business network

Compared with the domestic market, Japan's offline business network is very perfect.

We see that Osaka is rich in business form, and the major shopping malls are linked by various stations and ecosphere.

In the area between stations, shopping centers and supermarket layout, underground through commercial streets in series, so as to build up the ground to connect the underground, forming a network of commercial ecological map of the area from point to point.

2. Street characteristics

The commercial street is concentrated in the downtown area, and its functions are complete. Food, medicine, clothing, video games and daily necessities are the main business forms, and strive to create one-stop consumption.

At the same time, each business street can be extended two to three kilometers, and equipped with sunshade sheds and other humanized designs.

Retail stores seem to be small in appearance, but in fact there are many holes in them. Even ordinary shops can store a large quantity of goods. Meanwhile, different stores have different characteristics, and customers have a wide range of choices.

3. price advantage

With the rise of the Internet, real businesses receive the impact of online consumption, and a major reason for attracting consumers to online shopping is price concessions.

However, in Japan, the products of e-commerce are not cheaper than those of physical stores, and for local consumers, the quality of goods and service experience are the most important factors. Therefore, the price advantage of e-commerce providers is more difficult to show, and the real business is less affected.

4. urban climate

Osaka is located in the north temperate zone, with four distinct seasons. It is relatively warm throughout the year. The average annual temperature is around 16 degrees Celsius. In summer, it is slightly sultry and warm in winter.

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Tide brand location preferred brand, business environment free commercial street.

After analyzing the living environment of Chao brand in Osaka, we find that many factors need to be considered in the location selection.

1. regional needs

For the trend brand, "the right match" is also under consideration. The grade and brand style of the surrounding shops will decide the location of the tide brand.

Like attracts like, brands attract each other, most of them are willing to gather together to form a good atmosphere. At the same time, the cultural characteristics and crowd characteristics of the region also affect the specific brand fall.

2. environmental needs

Tide brand and fast fashion and other popular brands are different. Because of their small audiences, their core customers have higher requirements for shopping environment, comfort and shop decoration.

Moreover, brands have their own spiritual values and culture. Most of them have distinct personality and distinct characteristics. Shops need to show well.

The trend brand also attaches importance to the requirements of store design to convey the brand idea. If placed in a shopping center or department store, its function will be weakened.

3. demand for road space

The famous business model of chao chao has formed a limited and joint normal mode. Therefore, when new products are on sale or new shops, they often attract a large number of customers. The scene of traffic congestion is not very pleasant in shopping centers or department stores, and it can avoid congestion in the street and display the excellent appeal of the brand.

4. time demand

In Osaka, the operation time of different tide cards is very different, some of them are closed early, and some even open at twelve noon. Their business hours are free, and some of them are not suitable for the standardized operation of shopping centers and department stores.

After analyzing the location conditions, we find that the business environment of shopping centers or department stores may not be friendly to tide brands. Instead, the characteristics of commercial streets seem to be more suitable for the survival of tide brands, creating a good business environment in the warm climate of Osaka, the perfect city commercial network and the price of products.

However, in China, climate, location and traffic will restrict the development of commercial street and affect the survival space of tide brand.

Under the influence of the environment, many domestic brands have been born in recent years. In the face of the lack of high-quality commercial resources, the development of the domestic brand market may still be faced with difficulties. The establishment of cultural atmosphere that fits the brand has become an urgent problem. But with the change of consumption concept and the support of platform resources such as the Internet, it may well develop in the future.

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