No Wonder So Many Groups Are Starting To Expand The Middle East Market, Which Is Beyond Your Expectation Of "Middle East Fashion".
When it comes to the Middle East, the conceptual impressions that come up are Muslim, black veil and scarf.
That may be a big question mark. However, the Middle East region has gradually changed with the development of the times, there are also many good brands, and gradually merged into the regional characteristics.
Recently, more and more groups and brands have begun to aim at this huge market. Today, Xiaobian takes you to see a Muslim fashion which is different from the impression. Why can it be so green by commercial fashion?
Through a few more representative Middle East brands, let's take a look at the current fashion attitude and market in the Middle East. What are the desirable brands in the Middle East?
It might surprise you.
Senior garment brand
Roni Helou
Designer Roni was born in Lebanon in 92. Compared with Lebanese luxury style mainstream designers, Roni's design is more concise, fashionable and interesting.
The designer began to release her capsule series in Dubai fashion forward when she graduated from 2017, and the whole series went on a rebellious and cold line.
Arwa Al Banawi
Arwa Al Banawi came from Saudi Arabia but grew up in Switzerland.
Graduated from London Fashion Institute.
In 2015, the brand of the same name was created in Dubai.
The design of Arwa Al Banawi is simple and generous, focusing on the balance between cutting and color.
It is worth noting that the 17 autumn and winter series of Arwa Al Banawi takes the theme of women's rights and gender equality as the theme. The #Hayataha (her life) series has aroused concern in the community, which is especially important for the brand in Muslim areas.
Bouguessa
Designer Faiza Bouguessa grew up in France and grew up in Algeria. She is also one of the most famous independent designers in the Middle East. The first stars such as Beyonce have gone through her designs.
Her design focuses on the culture of the Middle East, combined with architectural tailoring.
And pays great attention to detail design.
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