What Changes And Trends Will The Garment Enterprises Have In 2019?

2019 has come quickly. Last year, garment practitioners are facing unprecedented challenges. What changes and trends will these garment enterprises have this year?

What changes will affect the survival and development of garment enterprises in the future?

The following 20 thoughts may lead you to foresee the future.

01

3 years later, the so-called "brand", "big name" and "luxury" will be replaced by new brands.

With the growing maturity of consumers, the flat dissemination of information has brought the "shuffle" of the apparel industry as a whole, and mass brands and large and full commercial formats will be replaced by new brands.

02

The apparel industry returns to the product era from the commodity age.

The price of goods will enter an era of extreme value.

Consumers no longer pay for excessive premiums.

03

3 years later, China will rise a large number of new brands, which are different from the industrial clusters that are concentrated in the coastal areas 20 years ago.

This round of brand distribution is not obvious because they are all brands from retailers.

04

Simple clothing agents will disappear in 5 years. Upstream is a revolution from factories to consumers, and downstream is the counterattack of buyers' stores.

The struggle between the two forces is a systematic change brought about by the demand of the market and consumers.

05

The channel level of garment industry will be extremely compressed, and the chain between factories and consumers will be shortened indefinitely.

06

The application of Internet tools makes it possible to build self generated traffic. The advantage of booming passenger flow is no longer the only choice.

07

Commercial real estate will open the door to shops that attract visitors.

Commercial real estate will in turn rely on shops with Super Sticky power and even change the way of cooperation.

08

Traffic and data will become the most valuable resource possession of garment enterprises.

Who has more precise user resources will occupy more market opportunities.

09

In the next 5 years, the boundaries of the industry will become more and more blurred. The rise of the collection shops will break the original rules of industry division and replace the consumers who are divided according to the crowd.

Ten

In 3 years, it is not the most dangerous business to really understand who is actually the clothing enterprise serving which group.

Eleven

The use of gender, age, occupation, income and other factors as a way to divide consumers will be totally invalid.

What really distinguishes people is "generation generation".

Twelve

The advertising and marketing methods of garment enterprises will fail in the next 5 years.

The era of consumer centered business is fans.

Clothing companies that do not gather fans will be unable to move.

Thirteen

Who can go closest to consumers and really interact with consumers can succeed.

Consumer loyalty will be redefined.

Fourteen

In the future, the innovation of garment enterprises will become a new normal. Besides the innovation of goods themselves, the requirements for service innovation will be more extensive.

Fifteen

The "eyeball effect" will become the ultimate marketing tool for clothing stores.

The rules of the apparel industry will become more and more entertaining.

Sixteen

The fitting room in the future store will be used as an art device, not just as a function area.

Seventeen

No matter what barriers you set up in the future clothing enterprises, they will be copied and imitated. The only thing that will not be copied is "taste".

Eighteen

Changes in the garment industry will be more frequent and diversified, and the original intact traditional clothing industry will be redefined and defined.

Nineteen

The clothing store in the future will not be a simple place to sell products. The era of brand marketing is not only selling products, but also telling stories to sell culture.

Twenty

The development of high technology is more and more applied to physical shops.

This will become the fuse for the next round of garment industry pformation.