Anta Children "Whirlwind" Attack, Online And Offline Linkage "Limelight"

Recently, Anta children's "static love show" was unveiled in Chengdu. The brand new basketball series "cool whirlwind man" landed on the eyes of children and parents in an imaginative way.

The Anta kids, who specializes in creating professional sports equipment for children, have just released a great deal in recent years. It is learnt that this "cool whirlwind" basketball shoes are inspired by the "wind" and have the function of absorbing the "flash lantern". The "whirlwind eye" on the upper surface adopts the technology of SPINADO 3, which is a new device technology. In the jumping movement, the built-in airbag is triggered instantly, and the whirlwind wheel is rotated by bouncing power to achieve the wind speed teenager on the basketball court. The intelligent numerical control switch is equipped to give every step of the child a dazzling boost; at the same time, the new big bottom and the full leather side provide enough protection for both feet, so as to ensure a steady appearance.

The "whirlwind man" is confident that he can dominate the basketball court with full help of technology and his children.

The Anta children's static exhibition, through visualization and consumer groups, uses scientific principles to skillfully present the "wind" that can be felt but can not be seen on weekdays. This brings the children who come here to the excitement, as if they have caught a "tornado".

Through the "technology of the wind", the children feel the tremendous energy contained in the whirlwind, and then associate with the momentum of the "wind whirlwind" campaign. A jump shot with "enough wind" is like a typhoon landing. The wind is strong enough to block the opponent.

After imagination, children can try directly on the feet, and the on-site shooting machine can experience the professional function of the product.

There is an interesting interactive H5 launched with the static exhibition. Anta children, based on the product attributes of basketball, in the form of hot blood comics, not only evoke memories of a generation, but also the cool picture of "spinning skills basketball court, showing off the limelight". It also expresses the new personality of the new generation after 00 and 10 children who love stubborn and dare to win on the court.

The content of caricatures is constantly emphasizing the concept of "whirlwind". When users are watching, they can naturally understand the product characteristics of "cool whirlwind".

Sharing H5 and getting help is another chance to win the whirlwind gift box, enabling users not only to have a sense of substitution but also to participate in the viewing process.

Once the H5 was launched, the parents group was exploded.

Through this series of marketing actions, it is easy to find that Anta children's "cool whirlwind" basketball shoes are not only products selling professional functions, but also a manifesto and label for users' Sports posture.

In this design, the consumers' psychological identification and emotional satisfaction with brand and product are stimulated.

Although each child's personality and skills are different, he can become a "whirlwind man" on the basketball court.

On the one hand, a professional basketball shoe with a cool display device is a boy's view that he can represent his avant-garde label. On the other hand, they also want to play basketball like a super soldier who can control the wind energy. On the other hand, they play harder and harder, and the more powerful the wind on the court is, the more powerful they will be to shake the whole stadium.

It is based on the psychological insight of children's basketball lovers, and the Manifesto of "cool whirlwind" basketball shoes and fans that love the limelight and get the recognition of consumers and the market.

In the face of fierce competition in children's clothing market, Anta children gradually upgraded from focusing on product professional and functional development to the full range of demand satisfaction for products, experience and value expression, which is also a manifestation of the gradual upgrading of brand value.

In recent years, the adult clothing market has changed from extensive development to large-scale and meticulous operation, and the product line has been subdivided.

After ten years of rapid development in China's children's wear industry, its market is increasingly approaching the development mode of adult clothing and gradually matures.

Anta children's "cool whirlwind man" basketball shoes this time can be regarded as an innovative work focused on subdivision of children's basketball equipment.

It is understood that, based on the strong R & D power of Anta science laboratory, soccer, basketball, running and other equipment have become the main direction of Anta children in the field of professional sports subdivision.

From the precise marketing action of the head brand of Chinese children's clothing industry, we can get a glimpse of the development trend of children's clothing market in the future.