H&M, Who Has Always Been "Proud", Has Also Participated In The 618 Major Promotion Activities Of Local Businesses.

June 12th news, international in recent years

China has been beheaded by domestic or cross-border e-commerce platforms, but from Sweden.

brand

Still maintain "forced grid", and now, "scorn" to embrace Tmall, Jingdong, vip.com and other Internet giants thigh.

Recently, H&M has also participated in the 618 major promotion activities of local e-commerce providers on its own online channels.

H&M official website screenshots

At present, H&M has not yet entered the main electricity supplier platform in China, but there are three online channels of self run: official website, APP, WeChat public number.

Billion power network noted that these three major channels have launched the "618 years' special benefit" activities. The products are limited to the designated commodities of women, men, children and household. Users can get discount by entering the discount code.

But interestingly, the activity ended at 5 p.m. on June 15th and was not directly related to June 18th.

According to H&M online customer service, the activity is restricted to the Internet, and it ends in June 15th. It is not clear whether there are other activities in June 18th.

Based on the news of WeChat H&M public number push, H&M's promotional activities are divided into two kinds: store and shop.

As far as online shops are concerned, although they do not go to Tmall and so on, H&M still plays a lot of promotional activities, including 520, mother's day, double 12, double 11, but there are also some activities such as the goddess Festival online.

H&MAPP screenshots

Liu Xiuyun, general manager of Tmall apparel, said Tmall has attracted 90% of the world's fast fashion brands, including ZARA, UNIQLO, GU, GAP, FOREVER21, C&A, TOPSHOP, SPAO and so on.

However, H&M is sticking to its own land, and the relevant person in charge of China said: "by running our own platform, we can manage the brand value and image building of H&M globally, and react quickly to changing shopping practices."

Public information display, H&M entered the Chinese market in 2007, launched the Chinese version of the mobile client in 2013, but did not support the purchase early; online shopping mall in September 2014, paid through Alipay and UnionPay.

At present, its online channels support Alipay, bank pfer (China Merchants Bank, China Construction Bank, Ping An Bank and other 9 banks), international credit cards (VISA and MasterCard) and other payment methods, excluding WeChat payment.

In addition to the sale of goods, H&M's APP also has the discount information to push local stores, recommend nearby stores, shop scanning code to see commodity information and other functions.

It is understood that H&M did not publish sales data on the online channel, but in the first quarter (2015.12.1~2016.2.29) financial reports said that it was very satisfied with online sales and profits, and will continue to promote the cause of e-commerce in the world.

It is reported that H&M's online shopping began in 1998 and began to expand in 2006. By the end of this year, it will cover 34 markets, an increase of 11 this year.

Financial reports also showed that H&M management fees increased by 11% over the same period, mainly for regional expansion, long-term investment in IT and online construction, and product line expansion.

CEOKarl-JohanPersson commented: "in recent years, investments in IT and online have made H&M a lot of money in the field of e-commerce, and can continue to expand to different countries."

In addition, according to the earnings report, China's sales (including VAT) in the first quarter was about 2 billion 300 million Swedish kronor (about 1 billion 800 million yuan), an increase of 7% compared to the same period last year, ranking sixth in the world, ranking in Germany, the United States, Britain, France and Switzerland.