Shun Feng City Rushed To Help Fashion Brands Seize The Consumer Experience To Upgrade New Vitality

Under the electricity consumption era, the impact of traditional real economy is still continuing, but they seem to smell a new vitality in advance.

In recent years, with the continuous improvement of consumption level, users no longer pursue the advantages of single price, but also pay more attention to the experience of consumption.

Taking the clothing industry as an example, the biggest difference between online shopping and physical consumption lies in the "shopping experience".

And when consumer experience is more and more valued by users, for clothing brands and even all brand owners, the most competitive force will be the key to break through with high quality services.

During the second two months, the reporter interviewed Mr. Wang, who had just bought a birthday gift with his wife, at LV's store. He told reporters that he always wanted to comfort his hardworking wife, and experienced the luxury high-end shopping experience. But the fancy bag store was out of stock, but the clerk said he could pfer the goods to us immediately.

It was thought that the peak period of this delivery would take a day even if it was in the same city. But who knows less than an hour, the little brother rushed to deliver the bag in the same way, and we really did sigh for this efficient quality service.

In fact, whether luxury brand or high-end clothing brand, from consumers to store experience, upgrade to door-to-door, for big brands, the last mile image is no longer relying on the meticulous service of the store sales, but the solid distribution of the bar to the distribution of the little brother.

It can be said that under the upgrading of consumption experience, what kind of distribution service has been chosen has become the balance of the brand's "sense of value".

Those who help the brand advocate "quality" cancel fees:

Build high-end, professional and safe gold lettered signboards.

As a big dealer in the express industry, SF launched the "instant delivery" in 2016 and upgraded it to "rush delivery" in 2018.

The fastest 20 minutes to pick up the door, an average of 1 hours to the city.

With the five service advantages of safe delivery, quick delivery, quality assurance, stable service and after-sale protection, it has become the first choice of cooperation among many enterprises, including flowers, cakes, restaurants, finance, medicine, clothing and so on.

Among them are LV, PRADA and Nike.

Taking the luxury industry as an example, it is even more essential for them to send this golden signboard quickly.

The biggest help to Shun Feng is mainly from two levels: for luxury goods, the safety of products must be the most important, and the brand image that has been built over the years is safe and reliable. When consumers are subconsciously, they will deliver the important goods without dispute. This is enough to explain the absolute brand protection of SF in terms of safety.

And this absolute strength comes from the supervision of Shun Feng for Knight perfection.

From recruitment, personnel management, to real-time monitoring of sending orders, ensure the safety of orders in all aspects.

Secondly, for users, the sense of service quality is also a key to determine consumers' brand preference.

In today's mixed logistics environment, Shun Feng City with the most professional service, has been gaining the user's attention.

In view of the various situations that may be encountered in the service process, users are prepared to prepare solutions based on user interests.

For example, the loss of goods caused by distribution will be compensated by the claim customer service in time, in accordance with the contract agreement, so as to ensure that the payment is completed in the fastest time. While the abnormal condition such as the knight delivery timeout, the system will also contact the users before the timeout, inform the details and the delivery time, and do a good job of user comfort.

Therefore, for enterprises, the golden lettered signboard of SF city is like a high-end, professional, reliable label, to a certain extent, it will enhance the confidence of consumer experience, and it is a kind of endorsement for the brand.

After several rounds of city express business,

Can it really become a new blueprint for the logistics sector?

As early as 2017, has been born in the same city express business, why now really "wind and water"?

In the early days of the birth, because the gross profit of the goods was too low, the first "market" of the city express business could only be hasty. The real spring appeared from the end of 2016 to the beginning of 2017, and the spread of the takeaway war continued to spread, and the users' consciousness was rapidly cultivated. They began to get used to enjoying the short and short distance distribution service on the Internet.

Besides takeaway wars, taxi Wars also provide the soil for the city express delivery market, and the consumption habits of mobile phone payment have been widely popularized.

As the fastest growing express delivery industry, the distribution of the city is called the "last one kilometer logistics".

This mode of staying at home and sharing capacity has gradually penetrated into the lives of ordinary people.

According to the data released by the State Post Office, the sales revenue of express business in the first three quarters of this year was 424 billion 630 million yuan, an increase of 24% over the same period last year, and the revenue from the same city was 64 billion 820 million yuan, up 29.5% over the same period last year. The growth rate of 30% in the next five years will still be maintained. It is estimated that the market scale will exceed 200 billion yuan by 2020.

The same city business is moving forward with a strong posture.

At the same time, as the fastest growing sector of SF's new business, the business of SF has no tax revenue of 343 million, an increase of 158.79% over the same period, far exceeding the growth rate of the industry.

What is the charm of the city express business?

City Express is not the largest business in logistics, but it has become the meat and potatoes of every eye. There are three reasons: 1. precise high net worth users.

Although the size of the city courier is not large, tens of millions of city courier charges prove that the users of the industry are high consumption and high net worth users.

The 2. is to get involved in the C end. The traditional takeaway market is occupied by two giants. The B terminal market has been saturated. With the increase of user scale and the diversification of users' needs, the delivery of the same city has gradually extended from the takeaway to the generation of buying, acting, acting and helping others, and has begun to extend and infiltrate to the C end.

3., the vitality of "new retail". When the major business tycoons push ahead with the layout of new retailers, the distribution of the same city as an important part of new retail will inevitably lead to the competition of big business tycoons.

Only this one, Ali and Jingdong will not invest in cost in the future, so the courier war will pass the calm period after this year, or will start a bloody battle.

When Ma Yun put forward the new retail business at the cloud habitat conference in 2016, he stressed the importance of logistics. He said, "the era of pure electricity will soon be over. In the next ten or twenty years, only the new retailing said that online, offline and logistics must be combined to produce a real new zero sale."

That is, new retail is not only a combination of online and offline, but also must be combined with logistics. The logistics here is not only traditional logistics, but also the logistics capability of the city becomes more important.

New retail has just begun to land in depth this year, and the distance between people and goods is getting closer and shorter.

With the explosive growth of local distribution demand of local warehouses, the city logistics market will become the next trillion market.

With the outbreak of new retail, a new business ecosystem around "traffic + scene experience + paction + logistics + supply chain + payment + Finance + big data + Intelligent intelligence" will become homeopathic. The closer the user is to the user, the more the logistics operation data and the value-added service provided by the supply chain are, the more valuable it will be.

The outstanding strength of the SF city is rushed.

It will create more new vitality for the brand owners.

The launch of the city rush service is a manifestation of the more sophisticated and personalized services of SF, and also a manifestation of embracing the new business model.

It is precisely because of the high difficulty of logistics services in the same city that many traditional logistics providers are deterred once.

With such capability, barriers can be established; as a leading enterprise with core advantages, SF will naturally "meet difficulties".

SF also has a high voice in the strategic layout of the same city logistics.

From the absolute strength of the SF city to the high-end clothing and luxury industry, we can see that a SF with strong power convoys will eventually lead more brands and users into a new era.