The Blonde Rabbi Has Strategic Cooperation With Israeli Enterprises To Promote The "O8" Brand Maternal And Child Care Products In China.

The local "mother and infant first share" golden hair Rabbi maternal and child products Limited by Share Ltd (hereinafter referred to as "golden hair Rabbi") announced in the evening of January 9th that in January 7th, the blonde rabbi (hereinafter referred to as "party a") signed a cooperation agreement with the Israeli enterprise O8ISRAELLTD (hereinafter referred to as "Party B") (hereinafter referred to as the "agreement"), and based on this, to establish a strategic partnership of cooperation.

The golden hair Rabbi, founded in 1996 and listed on the Shenzhen Stock Exchange in June 2015, is one of the earliest enterprises specializing in the research, design, production and sale of maternal and infant consumer products. It has long focused on the management of "wear" and "use" products. It is one of the few maternal and infant brand operators in China that have "wear" and "use" products for infants and young children.

It now has about 1400 brand image shops covering large and medium-sized cities throughout the country, and its sales network is distributed throughout the domestic market.

O8ISRAELLTD, founded in 2013, has strong technical advantages in the functional R & D of maternal and child care products, especially the natural raw materials such as Dunaliella salina in Dead Sea.

It is the first patent holder of the world's first patent for the use of Dunaliella salina from Dead Sea.

According to the agreement, Party A is responsible for the brand promotion, sales and matching after-sales service of the whole series of products under the "O8" brand in Israel. Party B is responsible for the formulation and raw material research and development, product upgrading, patent rights protection and brand authorization of Israel's "O8" brand.

In terms of mode of cooperation:

1, Party B authorizes Party A to be the sole patent and brand user of the whole series of products under the "O8" brand in Israel.

2, Party B authorizes Party A to be the exclusive licensed manufacturer and distributor of the "O8" brand in China.

3, Party A accepts the authorization of Party B, and the authorization is exclusive and exclusive.

4, Party A agrees to import products from Party B, or import raw materials, and assemble them in its own washing plant.

5, Party A has the pricing power of Israel "O8" brand care products in China.

On the basis of the above cooperation, the two sides also intend to establish long-term cooperative relations, invest more resources and jointly invest in the establishment of a joint venture to inject Israel's "O8" brand trademarks and patents and intellectual property rights into the joint venture to further expand sales in China and even the world's undeveloped market.

The blonde Rabbi also said that the impact of the agreement was mainly reflected in several aspects:

(1) from a strategic point of view, the signing of this cooperation agreement is conducive to the establishment of long-term, stable and sustainable cooperative relations between the two sides, bringing the world's leading products and technologies into China, in line with the company's development strategy for "providing the best products and services for mothers and children".

(two) from the brand point of view, the introduction of the Israeli "O8" brand has a synergistic and complementary effect with the company's existing babbrabi infant care brand, so that the dual brands have more market influence, and gradually achieve brand diversification and internationalization.

(three) from the perspective of category, this cooperation broadens the product line of the company's brand, enriches the product category, promotes the sales performance and increases the profit growth point of the company.

(four) from the product point of view, the "O8" brand of Israel is the only enterprise in the world that uses salt Dunaliella salina in Dead Sea to apply to infant care products, and has the relevant invention patents. This cooperation will enhance the company's technology content in infant and child care products, enrich product functions, and enhance the core competitiveness of the company's products.

(five) from the perspective of technology development, through international exchanges and cooperation with the "O8" brand R & D team in Israel, it is conducive to the company's R & D team to better learn from and absorb advanced international concepts, cutting-edge information and technology applications, and constantly improve their R & D capability.

First textile network reporter learned here that blonde Rabbi has been involved in the maternal and child industry for 30 years, and has the three largest brands of high-end brand Rabbi, mid-range brand, the next generation and infant and child care products.

Zhang Fang, an analyst with CITIC Securities, believes that blonde is a two wheel drive development strategy based on infant clothing, cotton products and infant and daily necessities.

In December 2017, the company intends to issue convertible bonds 329 million yuan for investment and construction of intelligent production and supply chain management projects for baby and child care products, intelligent production of baby underwear and supply chain management projects.

The company obtained the right to use state-owned land in Jinping District, Shantou, 24721.5 square meters (about 37 acres) as an intelligent manufacturing and supply chain project site.

The blonde Rabbi raised 184 million yuan to invest in the baby and child care items. The sales of products in the category of washing and selling products were about 6%, and the space for future improvement was large. Secondly, the golden hair Rabbi raised 145 million yuan to invest in the intelligent project of baby underwear. It integrated information, automation and digitalization to realize the intelligent control of a series of processes, such as design, layout, tailoring, sewing and post processing, to further consolidate the dominant position of infant clothing and cotton business in the industry.

It is understood that the growth of the birth population and the upgrading of consumption brought about by the benefit of the second child policy has witnessed explosive growth in the domestic market in recent years.

In 2016, the implementation of the comprehensive second child was officially implemented. The number of newborn babies has risen to 18 million 460 thousand, an increase of 11.5% over the same period. The industry has predicted that the number of new population will continue to grow at a rate of CAGR4.3% in 2017-2020 years, reaching 21 million 870 thousand in 2020, and the growth of children in the future will continue to increase.

At the same time, with the increase of per capita disposable income of urban and rural residents, and the increasing proportion of 80/90 parents, the demand for personalized demand is becoming increasingly prominent. In the background of high-end consumer goods, there will be room for development. The industry has entered the era of differentiation and diversification of brand and market.

As a well-known enterprise in the middle and high-end infant clothing, cotton and daily necessities market, golden hair Rabbi is facing an unprecedented opportunity for good development.