Wuhan China Merchants Will Buy 40 Billion Homes Of Their Own. This Hubei Retail Champion Must Change To Sell Home?

Wuhan Zhongshang group Limited by Share Ltd (hereinafter referred to as "Wuhan Zhongshang") recently issued a notice of suspension, saying that the company is planning to issue shares to buy all the shareholders of Beijing incredibly home new retail chain Group Co., Ltd. (hereinafter referred to as "new retail") altogether holding 100% of the new retail interest. It is estimated that the amount involved in this spanaction will reach the standard of major asset reorganization. At present, the matter is still in the negotiation stage, and the two sides are actively negotiating and communicating.


It is understood that the main shareholder of Wuhan's acquisition of the new retail business is Beijing incredibly Home Investment Holding Group Limited (referred to as "actually holding"), the actual control of Wang Lin Peng. Up to now, the number of stores nationwide has exceeded 300, and sales in 2018 have exceeded 75 billion yuan. Wang Linpeng revealed at the company's Spring Festival reception in 2019 that in 2019, the sales volume of its home plan reached 85 billion yuan, and its stores expanded to 400, becoming a new retail model for the home industry.


The public information shows that Wuhan is engaged in retail business, and is involved in commercial property development, e-commerce services and other industries, including department stores, shopping centers, supermarkets and so on. In 2017, the company added 9 new stores, closed 4 stores, now has 9 modern department stores, 1 shopping centers and 40 kinds of supermarkets, mainly distributed in the core business district of Wuhan, Jingzhou, Huangshi, Huanggang, Shiyan, Xianning, Xiaogan, Jingmen and other 10 main cities, and has formed a chain network system based on the provincial capital and radiating the whole province. However, it is also necessary to see that the competition situation of Wuhan business center in Hubei province is very intense. The extension and expansion is restricted by the competitors. There is pressure on expansion in the future, and the main business is still difficult to improve.


As an old retail business in Hubei's regional market, Wuhan china merchants have opened stores in several mature and core business circles in Wuhan and two or three tier cities in the province, and have occupied a better commercial location. As of December 31, 2017, there were 9 stores, 40 supermarkets and 1 shopping centers, including 9 new stores and 4 stores.


As of December 31, 2017, the number of members was 1 million 240 thousand and 962, of which 371 thousand and 51 were online members, 869 thousand and 911 were offline members, and 37.62% were members.


According to the financial report, in the first three quarters of 2018, Wuhan China Merchants realized business income of 2 billion 949 million yuan, an increase of 2.39% over the same period last year. The net profit attributable to the parent company was 95 million yuan, up 172.84% over the same period last year. The company expects that the net profit attributable to shareholders of listed companies will be 65 million yuan to 80 million yuan in 2018, down 77.62% to 81.82% year-on-year. The basic earnings per share are about 0.26 yuan to 0.32 yuan.


The main reason for the change is that in 2017, the government confirmed that the company was located in Zhongshan Road, Wuchang, Wuhan, 341, and the company confirmed that the assets disposal income was 392 million yuan. In 2018, due to the government's collection of 927 houses in Jianghan District, Jianghan District, Wuhan, and 1687 Zhongshan road in Jiang'an District, 63 million 270 thousand yuan was recognized for disposal of assets. Compared with the previous year, the income of assets disposal was reduced by 329 million yuan in Zhongshan.


The company said that during the reporting period, the company actively responded to the unfavorable situation in the market environment and the slow development of the industry, and comprehensively improved the quality of business development. The overall operating income was stable. The overall gross profit margin was effectively raised. The cost savings and cost reduction results showed that net profit after deducting non recurring gains and losses increased by about 50% over the same period last year.


However, it has become one of the leading enterprises in the home building materials circulation industry in China. At present, there are four major plates: home, large consumption, gold clothing and development. Its official website shows that sales in 2018 exceeded 75 billion yuan. As of the end of 3 2018, its business in 28 provinces (cities), chain stores reached 197, the total business area (rental area) more than 7 million 800 thousand square meters.


The home plate is the largest and most core sector. At the beginning of last year, Wang Linpeng, the founder and chairman of the holding company, set the goal at the new year's reception of 2018 incredibly home: the 2018 household entity plate, unexpectedly the family expected sales volume 75 billion yuan, accumulative total opens 300-320 stores, creates 20 design creates the guest space, 3 original artistic space.


In December 2018, the house was renamed as new retail.


The first textile net reporter's data obtained from "unexpectedly holding" show that in 2018 1-9, the company held a business income of 7 billion 214 million yuan, which was 6 billion 462 million yuan in the same period last year, and realized a total profit of 1 billion 426 million yuan, which was 1 billion 305 million yuan in the same period last year, and the net profit attributable to the parent company was 771 million yuan, compared with 1 billion 295 million yuan in the same period last year.


In 2017, the company realized its operating income of 9 billion 824 million yuan, 7 billion 317 million yuan in the same period last year, and realized a total profit of 1 billion 855 million yuan, which was 2 billion 138 million yuan in the same period last year. The net profit attributable to the parent company was 1 billion 219 million yuan, compared with 1 billion 542 million yuan in the same period last year.


There are three main categories of holding main business: home building materials business, home building materials retail supermarket business and home decoration business, and home building materials business is the main business mode of the company.


1, home building materials business


Through the direct mode (including self built, purchased, leased) and franchisee mode, the company opens up a home shopping mall to provide a platform for sales of products for home building materials suppliers (including manufacturers and distributors). The vendors who enter the shopping mall can get the comprehensive services such as venue leasing, staff training, unified management, unified marketing, property and after-sale services.


2, family decoration business


Family decoration according to the needs of consumers, design different types of specialized programs, such as five-star home decoration, quick home decoration and villas home decoration. In terms of business mode, family decoration and decoration business is constantly developing and innovating on the basis of the traditional "integrated home decoration mode characterized by integrated home decoration service", providing customers with time saving, saving energy, saving money and "overall home decoration solutions". When undertaking home improvement services, we promise to "omni-directional service, first payment, and one stop solution", and in the industry, we will push ahead with the promise of zero increase in pre delivery, and challenge the "fishing project" to achieve zero increase in home decoration projects.


3, home building materials retail supermarket business


Home building materials supermarket is a more mature form of business in the developed countries. This mode is made up of sales enterprises to purchase all kinds of home building materials products from manufacturers and agents, and sell them to terminal consumers.


At present, there are four major business segments, including home, big consumption, gold clothing and development. Among them, the home plate mainly includes home building materials business, home decoration business and home building materials retail supermarket business, etc. the business scope of the large consumer sector includes imported food supermarkets, home care, sports fitness, theater catering and children training and entertainment business. The business scope of the gold clothing sector involves small loans, consumer loans, factoring, equity investment, and so on, while the development sector is responsible for the "ecological" and "intelligent" core concepts and specializes in the commercial real estate business developed by the new generation of urban complex.


Analysts believe that in order to provide a comprehensive and integrated high-quality service, analysts believe that in addition to creating new sources of revenue, they will also strive to improve the consumption frequency of home building materials in the shopping malls with the help of high-frequency consumption formats.


In the short term, the home is expected to continue to exert itself in large household, design, chain and service. In the long run, the company hopes to complete the spanformation and upgrading of "big consumption", integrate online and offline, build industrial chain financial platform, and establish a modern home logistics park. Home building materials store leading business development, spanformation and upgrading continue to exert force, and the prospects for development are worth looking forward to.


Unexpectedly, the family plans to take home as the main body, with the four major strategic support of electricity, logistics, finance and consumption. Within five years (before 2022), the online and offline businesses will be integrated into one entity, with more than 600 stores (2017 at the end of 223). The annual sales volume (GMV) exceeds 600 yuan, becoming the first brand of China's household industry. In ten years (before 2027), the spanformation from "big home" to "big consumption" has been completed, and the number of stores is over 1200, and the annual sales volume (GMV) of the market is over 200 billion yuan.