2019 The Latest Trend Of Popular Trend Prediction Keywords: Retro, Logo, Street Breeze

The latest trend report of Jane Hali&Associates LLC, an American retail investment research firm, points out that the macroeconomic environment in 2019 will put pressure on retailers and brands, and there will also be great opportunities for development. Retailers and brands need to take active actions to grasp the right trend.

Jane Hali, founder and chief executive officer of Jane Hali&Associates LLC, points out that macroeconomic factors such as potential rate hikes, "easing" housing market and shortening of loan period are not ideal environments for post holiday shopping season.

Jane Hali also pointed out that pure electric retailing will still be one of the threats of traditional retailers. The emergence of more guerrilla stores and new stores will make market competition more and more intense.

An imminent problem is: even if the Sino US trade war is now in a "cease-fire" period, how will it evolve in the future?

Jane Hali has interpreted the trend of fashion in detail in terms of clothing, shoes, tide cards, resale and rental markets, and forecasted retailers and brands with excellent performance in this field.

Details are as follows:

In 2019, big jeans, loose and broad legged jeans, sharpening and jeans were just red.

In addition, with the continued heat of retro wind, market demand for bleached and tie dye washed products will be more vigorous.

Driven by this trend, the development of American Eagle Outfitters and Abercrombie & Fitch, the American leisure fashion giant Gap group (its brand Gap and Old Navy) is likely to be more "smooth sailing".

The retro wind has also extended to footwear. Daddy shoes are one of the hottest trends in shoes.

The retro wind will continue to maintain an important fashion position, and strong winds are expected to continue.

But in the future, the fever of the old man's shoes or a slight decline, low heels and thick shoes will come back. "

According to this trend, Nike, Adidas, Vans and Foot Locker and other brands and retailers have excellent market performance.

The street breeze is still the "popular fried chicken" in the future -- blending with luxury goods and becoming one of the mainstream fashions.

"Despite the fact that street wear is famous for its casual style created by pullovers and T-shirts, we do hope that in 2019, the trend product design will incorporate more tailoring designs."

If we combine the tide card with the retro wind, logo wind is also one of the trends in the future.

This trend covers many fields, including Canadian famous Yoga sportswear retailer Lululemon, Urban Outfitters, American designer brand Ralph Lauren and PVH.

In addition, neutral winds and sustainable development are also a trend that can not be underestimated.

From the resale and leasing market, the Y generation and the Z generation's pursuit of environmentalism and moral fashion, as well as "the pressure of luxury consumption and Instagram society", have shown that environmental protection, morality and other factors are the key to enter the shared economy.

Second hand clothing consignment site thredUP, social fashion business platform Poshmark, Losangeles environmental protection fashion brand Reformation, second-hand luxury bags, consignment site Rebag and so on will have greater prospects for development in the future.

This trend is consistent with the findings of ThredUp's 2018 study.

According to ThredUp's report, 71% of consumers plan to increase purchases of second-hand goods in the future. It is estimated that the total sales of secondhand garments will exceed 41 billion dollars in 2022.

In 2015, Jane Hali founded Jane Hali&Associates, and launched the patent research method of PIE and O, which is an analysis of retailers and brands.

Jane Hali has more than 30 years of experience in retail, wholesale and investment consulting before establishing the same name company. She once served as CMO and chief merchandise officer, and was responsible for purchasing and merchandise planning during Rodier Paris USA.

She was also one of the top executives of Planet Retail Investment Research.

Jane Hali's research and comments have appeared in many famous media such as Women s Wear Daily, Wall Street journal, Forbes and USA Today, and have appeared in mainstream TV media such as CNBC, Bloomberg and NPR.

Author: Jiang Jingjin