2019 Where Is The Potential Of The Textile Industry? China Spinning Round Table Forum Seeks New Driving Force For "Strong Domestic Market And Promoting Consumption Upgrading"

On the afternoon of January 13th, the fourteenth annual conference of China spinning round table forum and the "Shuyang Cup" 2018 national textile industry news "Double Ten Excellent" launching ceremony were held in Beijing.

The theme of this year's forum is "a strong domestic market to promote consumption upgrading".

Gao Yong, secretary and Secretary General of the China Textile Industry Federation, Yang Jizhao, Xia Lingmin, Deputy Secretary General of the China Textile Federation, Yang Jun, Deputy Secretary General of the China Textile Federation, Peng Yanli, deputy director general of the China Textile Federation, the director of the China Textile union office and the relevant directors of the professional associations, the deputy director of the national development and Reform Commission's Economic Research Institute, the deputy director of the Economic Forecasting Department of the National Information Center, the vice chairman of the China Business Federation, Professor Yang Jizhao, Academy of Fine Arts, Beijing, the Secretary of the Party committee and the director of the Shuyang fashion Holding Co., Ltd., the Standing Committee of the county Party committee, the Deputy Secretary of the Party Working Committee, the deputy director of the management committee, and the representatives from enterprises, industrial clusters and news media.

The forum is chaired by Sun Huaibin, vice president of China Textile Association.

In recent years, domestic demand has been increasing the economy.

The central economic work conference recently held clearly stated that the strong domestic market should be promoted in 2019.

What is the potential for growth in the domestic market?

What challenges will the powerful domestic market face?

What key tasks need to be completed to meet the needs of consumer upgrading?

Gao Yong, secretary and Secretary General of the China Textile Industry Federation, pointed out in the keynote speech at the fourteenth annual conference of China spinning Roundtable forum that we should deepen the structural reform of the supply side based on the strong domestic market.

He pointed out that the central economic work conference put forward to promote the formation of a strong domestic market in 2019.

On the one hand, this task is based on the complex and severe nature of the external environment. On the other hand, it also highlights the important stage that China's domestic market is expanding and accelerating. This is the basis for the development of our country and is still in the important strategic period of the long term. It is also the key node to smooth the circulation of the national economy.

The textile industry is a consumer goods manufacturing industry with important livelihood attributes. Under the current circumstances, the objective needs and mission responsibilities for the strong domestic market are very clear.

Gao Yong analyzed the influence of domestic market on the development of textile industry from 3 aspects.

First of all, the domestic market is the primary support for the textile industry to achieve sustained, stable and healthy development.

In 2018, the domestic sales growth of textile industry was better than that of the previous two years. On the one hand, the consumption expenditure of automobiles and communication categories decreased, and the consumption structure appeared phased adjustment. On the other hand, it also reflected the positive adjustment of the supply structure optimization of textile industry to a certain extent.

While the domestic market is growing faster, the international market has also recovered, driving the textile industry to pick up.

Although the development trend of the textile industry is basically normal from the operational results, the pressure on the textile industry is still outstanding.

Besides the normal pressure factors such as rising comprehensive cost, raising environmental protection requirements and intensifying international competition, the impact of Sino US trade friction can not be ignored.

Although the textile and clothing products imported by the United States only account for about 9% of our textile and clothing exports to the United States and 1.5% of the total exports of the world, the uncertainty of the trade environment is rising, causing the industry to expect instability. In the short run, the textile enterprises will reduce orders and production and sales in the next year. The medium and long term will have an important impact on the international procurement pattern and the international division of labor and investment layout structure of China's textile industry.

In 2019, a strong domestic market can not only continue to provide sufficient impetus for the steady development of the textile industry, but also an important support for the industry to maintain and enhance its international competitiveness.

Second, the strong domestic market is the fundamental driving force for building a strong textile country.

China's consumer market is huge, stable growth and obvious trend of upgrading. It is the fundamental support for the sustained and healthy development of the textile industry. Focusing on promoting the upgrading of investment potential and the release of short board, it will drive the application demand of industrial textiles to expand. It is an important driving force for the optimization and adjustment of the textile industry structure. The strong domestic market is an important foundation for the continuous upgrading and promotion of internationalization of the whole textile industry chain.

Promoting the formation of a strong domestic market is an important task for the national economic development in 2019. This is a new market opportunity and a new responsibility mission for the textile industry.

The textile industry should not only get sufficient demand from the strong domestic market, but also draw the momentum of upgrading and development, and comprehensively enhance the comprehensive competitive strength marked by technology, fashion and green, so as to realize the simultaneous and coordinated development of the two domestic and international markets, and stabilize and enhance the international division of labor.

Finally, with a strong domestic market as a fundamental foothold, we must deepen the structural reform of supply side.

We should continuously improve the level of advanced manufacturing and enhance the development capacity of textile and clothing products, enhance the quality of output and supply with technology as the support and green orientation, deepen the connotation of independent brands, strengthen market consumption guidance, strengthen cultural connotations and consumption guidance, enhance the market adaptability of independent brands, further enhance the efficiency of scientific and technological innovation, vigorously promote business models, broaden the application needs of industrial textiles, improve domestic consumption and market competition environment, and strengthen cross industry chain, cross departmental and cross boundary resources integration, and stimulate domestic market potential.

In the face of the new domestic market situation, the textile industry must further clarify the primary support and important fundamental role of the domestic market, and take the domestic market as the fundamental foothold for the development of the industry.

Based on the domestic market, the core of the development lies in deepening the structural reform of supply side, improving the quality and efficiency of supply, thereby enhancing the adaptability of the industry to the new market situation, meeting the needs of continuously expanding and upgrading domestic market, and actively guiding the consumption of the market, so as to create new market potential and create new market space.

Wu Li, the party secretary and chairman of Beijing fashion Holding Company Limited, delivered a speech at the forum as a representative of the co operative party. The forum focused on the theme of "strong domestic market to promote consumption upgrading", and jointly explored the way to promote the pformation of textile and garment industry to technology, fashion and green, and explored ways to promote the upgrading of domestic textile and clothing consumption. It also explored the role of national costume brand in forming a strong domestic market, which is very suitable for the current development and focus of the industry. It has strong pertinence and guidance significance.

Wu Li pointed out that Beijing fashion holdings took the initiative to focus on the strategic positioning of the capital city, and closely integrated with the construction of Beijing's national cultural center and science and technology innovation center, and conscientiously implemented the major department of the municipal government's "promoting the integration and development of culture, technology, fashion and other related industries", accelerating the strategic pformation of traditional textile to the fashion industry, taking the brand operation as the core, integrating with culture and technology, vigorously developing the three major business segments of brand clothing, cultural creativity and information technology, and working hard to cultivate the fashion industry development platform of Beijing fashion week, speeding up the business layout of "brand fashion, product technology and service value-added", and constantly stepping up the foundation of the fashion industry, and taking a solid step in the construction of the fashion industry group.

Wu Li finally said that Beijing fashion holdings will adhere to the high quality development requirements, adhere to high-end positioning, focus on the fashion industry, increase openness and cooperation, strengthen innovation driven, accelerate the creation of a competitive fashion industry group, strive to make positive contributions to the construction of Beijing's international fashion capital and the vigorous development of China's fashion industry, and offer 70th anniversary tribute to People's Republic of China with outstanding achievements.

Guo Chunli, deputy director of the national development and Reform Commission's Economic Research Institute, made the keynote report on the trend of consumption demand change and consumption upgrading in the new era. She said that the textile industry is a pillar industry for the people's livelihood and plays an important role in consumer demand in the new era.

First, consumption plays an important role in economic growth.

In the three carriages that drive economic growth, consumption has contributed greatly to economic growth. Since 2011, China has expanded domestic demand and the consumption rate has begun to pick up.

In the first three quarters of 2018, the contribution rate of consumption to economic growth was 78%. From the actual contribution rate, the contribution rate of consumption since 2011 was higher than that of investment contribution.

The two is the huge potential of consumption demand in China.

At present, the scale of China's consumer market ranks first in the world and the second largest importer in the world.

Because of the rapid development stage of industrialization and urbanization, the income level of residents in China has kept steady growth, and the demand for high-end products has been growing rapidly.

However, we should see that the total consumption of our country is only 35.3% of that of the United States, and the average consumption per capita is only 1/12 of the US.

At present, the international environment is complex and severe, and the global economy is growing at a low speed. Especially, the potential impact of Sino US trade friction will have a deep impact on China's consumption demand. China's consumer market space will continue to expand, which is a major advantage in the coming period.

Therefore, we need to increase manufacturing technology upgrading and equipment upgrading, improve product quality, and promote the formation of a strong domestic market.

The three is the trend of residents' consumption upgrading.

First of all, speed up the upgrading of consumption structure. In the new century, urban residents begin to enter the upgrading stage dominated by housing consumption, and the proportion of clothing expenditure has declined.

Secondly, the urban and rural distribution of consumption is undergoing major changes.

The gap between urban and rural consumption has been shrinking, and new consumption hot spots and consumption patterns have sprung up.

Then the concept of consumption is more mature, paying more attention to price performance ratio, and the concept of green consumption is getting stronger and stronger.

The above points should be paid enough attention to.

Wang Yuanhong, deputy director of the Economic Forecasting Department of the state information center, said in his speech entitled "strong domestic market and macroeconomic growth". The central economic work conference pointed out that at present, China's economy is moving steadily and steadily.

In 2018, China's economic operation remained at a reasonable level, the structural reform of supply side has been pushed forward, the new round of reform and opening up has been steadily strengthened, and the major strategy of urban and rural areas has been steadily implemented.

In analyzing and looking forward to the 2019 domestic market, Wang Yuanhong pointed out that in 2019, the economic growth rate continued to fall, the pressure of employment became increasingly prominent, the growth rate of investment slowed down, the growth rate of consumption was stable, and the growth rate of exports declined significantly. The momentum of industrial recovery was insufficient. The growth rate of the three production declined slightly, and the level of material prices rose slightly.

He pointed out that the main policies of the strong domestic market in 2019 were: first, macroscopical policies should be strengthened to counter cyclical adjustment, active fiscal policies should be reinforced and effective, prudent monetary policies should be tighten up moderately; two, structural policies should be strengthened; institutional mechanisms should be strengthened; three, social policies should be strengthened; and four, structural reform of supply side should be strengthened, strengthened, promoted and smoothed.

Wang Yao, vice president of the China Federation of Commerce, said in the report entitled "upgrading of domestic textile and clothing consumption and pformation of channels", China's consumption is showing diversification. Now the development of the market economy environment has shifted from quantity development mode to high quality, and has changed from meeting the needs of people's materials to satisfying the needs of a better life. The low end goods are seriously oversupplied, and the high-end market is occupied by internationally famous brands.

In recent years, the growth rate of total retail sales of social consumer goods has continued to fall, the nominal growth rate has been pferred to the growth period. The consumption growth rate of Chinese residents is increasing, mainly in urban consumption, the coordinated development of urban and rural consumption, the consumption of physical stores, and the rapid growth of online consumption. Online sales of "wear" goods have increased rapidly, but the growth rate has slowed down month by month.

The growth of clothing imports accelerated and export growth was low. Sales of major clothing categories were all warmer, and children's wear increased relatively well.

At present, there are new characteristics in large-scale retail enterprises: brand image promotion, growth rate decline and profit increase.

Consumers are paying more attention to the change of fashion. Consumers are concerned about the trend of fashion brands. The share of clothing brands is declining year by year.

Lin Lecheng, a professor and professor of Academy of Fine Arts at Tsinghua University, gave a lecture on "traditional culture and fashion consumption".

He interpreted the history and development of fiber art and how to integrate modern fiber art into modern consumption.

Fiber art is known as "new tapestry art movement" in Europe.

The fiber art movement in Europe and the United States, because of the international platform "Lausanne Biennale" meets and converge, promotes fiber art to explore its own artistic language and become an independent art form.

Over the past 20 years, China's fiber art has shown vigorous vitality and broad prospects, and has become one of the most active art categories nowadays.

Fiber art infiltrates traditional civilization and is full of the spirit of the times. In today's vigorous development of art, the construction of system theory is particularly important, because theoretical research can not only sort out the development context, summarize artistic phenomena, but also elaborate important problems and reveal the direction of development.

Guangdong's wedding dress brand - Ming Rui group integrates traditional embroidery into the production of modern wedding dress, and commercialization of traditional arts.

Shi Jingfeng, deputy secretary of the Shuyang provincial Party committee and deputy director of the CPC Working Committee and the deputy director of the management committee, shared the understanding and experience of "the role of the textile industry in the development of a strong domestic market and promoting consumption upgrading".

The textile industry is both a traditional industry and a dominant industry in Shuyang. It is also a leading industry in Shuyang to expand domestic demand and stimulate economic growth.

In recent years, Shuyang textile has realized the development of enterprises from less to more, industry from weak to strong, brand from scratch, development from following to leading, and out of a road of development with Shuyang characteristics.

Shuyang adhered to the project as the king, highlighting the recruitment of excellence, giving high quality development to high quality projects, persisting in intensive agglomeration, highlighting industrial characteristics, giving high quality development to high and new industries, and building "characteristic parks" based on "ecology + characteristics"; persisting in improving matching, highlighting the carrying capacity, enabling high-quality development to be reflected in high quality platforms; adhering to high-quality collateral, highlighting precision and high efficiency, and enabling high-quality development to be reflected in high level services.

The Shuyang Economic Development Zone, founded in August 2001, is the only state-level development zone located in five cities in Northern Jiangsu. In the comprehensive ranking of 27 state-level development zones in the province, the Shuyang Economic Development Zone ranked twenty-first, surpassing some cities and counties in Jiangsu Province and the development zones of individual cities in Northern Jiangsu Province. In 2018, the Shuyang Economic Development Zone ranked first among 9 parks in the city.

In the future, we will try our best to promote the development of Shuyang textile industry towards high efficiency, intelligence and ecology, and create a billion billion landmark industry.

The industry dialogue session, entitled "the strong domestic market to promote consumption upgrading", chaired by Liu Xin, vice president of the Institute of industrial economics of China Textile Federation, Jiao Pei, Secretary General of China clothing association, Zhu Xiaohong, vice president of China Household Textile Industry Association, vice president of China Textile Industry Association, Zhao Hong, vice president of China Knitting Industry Association, discussed the related issues.

The central economic work conference put forward that in 2019, we should promote the formation of a strong domestic market, strive to meet the ultimate demand, improve the consumption environment and enhance the consumption capacity. We should give full play to the key role of investment demand, speed up the construction of new infrastructure, and make up for the shortage of facilities in rural areas.

The task of promoting the formation of a strong domestic market is based on the complexity and seriousness of the external environment. On the other hand, it also highlights the important stage that China's domestic market is expanding and accelerating. This is the basis for our development and will remain in the important period of strategic opportunities for a long time. It is also the key node to smooth the circulation of the national economy.

The textile industry is a consumer goods manufacturing industry with important livelihood attributes. Under the current circumstances, the objective needs and mission responsibilities for the strong domestic market are very clear.

Today, on the platform of China spinning round table forum annual meeting, I would like to exchange views with you on the development situation and development path of the textile industry in the domestic market.

Textile industry is one of the most obvious international competitive advantages in China. In 2018, the export volume of textiles and clothing will exceed US $280 billion, and the proportion of global textile industry will be 35.8% in 2017.

But over the years, the large and dynamic domestic market has provided a strong driving force for the textile industry, and is the primary support for the sustained, steady and healthy development of the industry.

It is estimated that the sales income of the textile industry chain is about 80% of that in the domestic market. In 2011~2017, the annual retail sales of clothing, shoes and hats and knitted fabrics increased by an average of 13.8%, while the total export volume of textiles and clothing increased by only 3.8% over the same period.

In 2018, the domestic market of textile and clothing showed a steady growth trend, and the growth rate was better than the previous two years, supporting the smooth operation of the textile industry.

Statistics show that retail sales of clothing shoes and hats and needle textiles increased by 8.1% over the same period of 1~11 months, the growth rate increased by 0.5 percentage points over the same period last year. The retail outlets of the network continued to maintain rapid growth. The retail sales of apparel products nationwide increased by 21.2% over the same period last year, and the growth rate was 3.2 percentage points higher than that of the same period last year.

In 2018, the domestic sales growth of textile industry was better than that of the previous two years. On the one hand, the consumption expenditure of automobiles and communication categories decreased, and the consumption structure appeared phased adjustment. On the one hand, it also reflected the positive adjustment of the supply structure optimization of textile industry to a certain extent.

While the domestic market is growing faster, the international market has also recovered, driving the textile industry to pick up.

In 2018 1~11, the total export volume of textiles and clothing increased by 4.6% over the same period last year, and the growth rate increased by 2.8 percentage points over the same period last year. Textile yarns, fabrics and finished goods were stable in international competitiveness, exports increased by 9.3% over the same period last year, the pressure on garment exports increased, and exports increased by only 0.9% over the same period last year.

The domestic and foreign markets are getting better at the same time, supporting the textile industry to achieve stable growth in quality and efficiency. 1~11 month, the main business income of textile enterprises above the national scale increased by 4% compared to the same period last year, the growth rate was slightly slower than the same period last year by 0.7 percentage points, the total profit grew by 7.9% over the same period last year, the growth rate was 0.5 percentage points faster than that of the same period last year, and the sales profit margin was 4.9%, an increase of 0.2 percentage points over the same period last year.

Although the development trend of the textile industry is basically normal from the operational results, the pressure on the textile industry is still outstanding.

Besides the normal pressure factors such as rising comprehensive cost, raising environmental protection requirements and intensifying international competition, the impact of Sino US trade friction can not be ignored.

Although the textile and clothing products imported by the United States only account for about 9% of our textile and clothing exports to the United States and 1.5% of the total exports of the world, the uncertainty of the trade environment is rising, causing the industry to expect instability. In the short run, the textile enterprises will reduce orders and production and sales in the next year. The medium and long term will have an important impact on the international procurement pattern and the international division of labor and investment layout structure of China's textile industry.

In 2019, the uncertainty and complexity of the world economy were further enhanced, and the changing and worrying situation made the importance of the domestic market more prominent.

The strong domestic market can not only continue to provide sufficient impetus for the steady development of the textile industry, but also an important support for the industry to maintain and enhance its international competitiveness.

The textile industry must deepen structural reforms on the supply side, vigorously promote high-quality development, while effectively meeting domestic market demand, strive to stimulate domestic demand potential and help form a strong domestic market, thus effectively preventing and resolving external risks and continuing to achieve stable and healthy development.

Promoting the formation of a strong domestic market is an important task for the development of the national economy in the 2019. This is a new market opportunity and a new responsibility mission for the textile industry.

The textile industry should not only get sufficient demand from the strong domestic market, but also draw the momentum of upgrading and development, and comprehensively enhance the comprehensive competitive strength marked by technology, fashion and green, so as to realize the simultaneous and coordinated development of the two domestic and international markets, stabilize and enhance the international division of labor status, and make a due contribution to China's goal of building a well-off society in an all-round way and the great cause of a modern power.

(1) the scale of China's consumer market is huge, growth is stable, and the trend of upgrading is obvious. It is the fundamental support for the sustained and healthy development of the textile industry.

The total consumption of fiber in China's domestic market ranks first in the world. Annual fiber consumption exceeds 30 million tons, which is about 2.6 times that of the United States. In 2017, per capita fiber consumption was 22 kg, basically reaching the level of moderately developed countries.

Although the existing scale is already very large, there is still room for development of China's textile and apparel products terminal consumption.

At this stage, China is still in the stage of continuous industrialization and urbanization. The middle income group is growing rapidly, and the goal of building a well-off society in an all-round way is approaching. This will make the per capita consumption level continue to rise and the total domestic demand will continue to grow.

Relevant statistics show that the per capita fiber consumption in the United States is about 36 kilograms, which is 1.6 times that of China. In 2017, the average per capita clothing consumption expenditure in the United States was equivalent to 7870 yuan, which is 6.4 times that of China.

From this perspective, China's textile and clothing products still have more space in terms of value enhancement and aggregate growth.

China's domestic market also has important advantages in terms of consumption upgrading.

With the continuous improvement of income level and the increasing demand of people for a better life, the consumption demand of textile and clothing products will not only be limited to the improvement of product quality, but also to meet the needs of consumers in terms of diversified functions, individual expression, spiritual and cultural carrying capacity and so on.

Personalized and customized textile and clothing products, including outdoor sports, health care and other functional and intelligent products, reflect the aesthetic characteristics of the home furnishing textiles, improve the quality of life disposable textile products, reflect the spirit of fashion and the national brand of self brand products, etc., will become an important growth point of the domestic market, and provide a demand power for the textile industry chain.

At the same time, China's economy has experienced a sustained and rapid growth cycle, and the consumer groups are more receptive to new things and new models. In addition, China's Internet technology has the leading international level. Textile and garment brand enterprises can get more market entry points through the integration of innovative industrial technology application scenarios and business models, and have more ways to stimulate market consumption enthusiasm.

(two) it is an important driving force for the optimization and adjustment of the structure of the textile industry to expand the application demand of the textile industry and expand the application demand of the industrial textiles with a view to promoting the upgrading of the investment and releasing the investment potential of the supplement board.

The central economic work conference points out that the potential investment demand potential of our country is still huge at the present stage. We should play the key role of investment, increase the technological reform and equipment renewal of the manufacturing industry, accelerate the construction of new infrastructure, increase the investment in urban infrastructure, complement the short board of rural infrastructure and public service facilities, and strengthen the construction of natural disaster prevention and control.

The increase in investment in these areas will increase the demand for the application of industrial textiles, including environmental filter materials related to the upgrading of manufacturing industry, geotextile, construction, pportation, textile and structural reinforcement related to infrastructure, for the improvement of medical textiles, safety protective textile materials, special functional clothing, and functional agricultural textiles for agricultural modernization.

In recent years, industrial textiles are the most active areas in the three main terminals of the textile industry chain. The average annual growth rate of 2011~2017 is 9.1%, which is 5.1 percentage points higher than that of the same period. The proportion of total textile processing increased from 21% in 2011 to 26.9% in 2017. It is the most important new growth point in the textile industry chain.

In terms of trend, the application demand of industrial textiles is huge, but the demand potential has not yet been effectively released due to various factors such as application standards and norms, procurement mechanism, supporting policies and so on.

The proposal to promote the formation of a strong domestic market has provided important opportunities for breaking the mechanism and releasing the potential application space of industrial textiles. We should try our best to seize this important opportunity and really promote the expansion of the demand for industrial textiles, and promote the upgrading and upgrading of the upstream fiber materials, and promote the optimization and pformation and upgrading of the whole industrial chain structure.

(three) the strong domestic market is an important foundation for the continuous upgrading of the whole textile industry chain and the promotion of international development.

China's domestic market is characterized by large scale, diversified demand, multi-level and multi domain characteristics. The capacity and depth of the domestic market provide effective feedback for industrial technology and business application innovation. In the textile industry's efforts to meet domestic demand, the supply side structural reform will get sustained and sufficient impetus.

Driven by the domestic market, the comprehensive strength of the textile industry will continue to improve, with better competition in the international market, the continuous improvement of the international division of labor and the relatively stable share of the international market, thus advancing continuously on the road to becoming the world's textile power.

In order to achieve the goal of a powerful country, the textile industry still needs to further improve the level of opening to the outside world, and make full use of high-quality resources such as international market, technology, talent and capital to improve the efficiency of resource allocation.

China's domestic market has strong demand capacity to digest the manufacturing capacity and innovation input of the textile industry, greatly reducing the risk of expanding the industry and opening up the international market.

At the same time, China has the largest and most dynamic textile and apparel products consumption and application market in the world, which makes all kinds of high-quality resources easier to gather into the domestic textile industry. Its benign interaction and spillover effects are also very important for promoting the upgrading and development of the industry.

In the face of the new domestic market situation, the textile industry must further clarify the primary support and important fundamental role of the domestic market, and take the domestic market as the fundamental foothold for the development of the industry.

Based on the domestic market, the core of the development lies in deepening the structural reform of supply side, improving the quality and efficiency of supply, thereby enhancing the adaptability of the industry to the new market situation, meeting the needs of continuously expanding and upgrading domestic market, and actively guiding the consumption of the market, so as to create new market potential and create new market space.

(1) improving the quality of output and supply with the support of science and technology and green orientation.

First, continuously improve the level of advanced manufacturing.

Vigorously develop the textile industry chain quality manufacturing, intelligent manufacturing, green manufacturing technology, technology and equipment, and carry out technological upgrading and pformation to improve production efficiency and product quality.

We should focus on developing high-efficiency, high-capacity, flexible functional and differential fiber production technology and equipment, and apply various high efficiency, high precision, high quality, energy saving and environmental protection spinning, weaving, dyeing and finishing technology to enhance the comfort, easy care and high protection performance of textile fabrics, and meet the downstream processing needs of small batch, multi variety, multi-function and ecological, effectively corresponding to the consumption characteristics of the terminal market.

The automation and intelligence level of clothing and home textile production will be improved, and intelligent hanger and automatic sewing systems and unit machines should be promoted to improve the quality of terminal products.

We should strengthen the upgrading of industrial textiles manufacturing technology, increase the application of new fiber materials, and promote new non-woven, weaving, weaving and composite technologies to improve quality and reduce costs.

We should strengthen the development and application of digitalized and intelligent textile single machine equipment and production lines with the functions of online quality monitoring and intelligent management, and promote the integrated management system of enterprise information management and optimize product quality control and management.

Two is to enhance the development capacity of textile and clothing products.

We should strengthen the research and dissemination of fiber and fabric fashion trends, strengthen the application and development of new industrial chain of fiber, and build up a platform for the development and application of textile products in the upper and middle reaches of the industrial chain.

Integrate the application trend, digital customization technology and service manufacturing system to develop new clothing and home textile products that meet the needs of personalization, differentiation, functionality, ecology and intellectualization.

We should actively develop and apply all kinds of digitized, intelligent fashion analysis and prediction tools and auxiliary design and manufacturing systems, and strengthen the support of design and development capabilities.

In line with the needs of national economic development, such as industrial restructuring, infrastructure upgrading, pollution prevention and control, and strengthening livelihood security, we should focus on the fields of health care, hygiene, filtration, geotechnical engineering, construction, structural enhancement, safety protection, and so on, and strengthen the development and optimization of industrial textiles, and better meet the application needs.

(two) strengthen cultural connotations and consumption guidance, and enhance the market adaptability of independent brands.

First, deepen the connotation of independent brand.

We should pay more attention to the influence of social and cultural factors on domestic consumption of textile and clothing products, and further study and understand the spiritual and cultural needs of domestic consumption groups, so as to grasp the aesthetic preference and the trend of popularity more accurately.

Relying on the advantages of China's long history civilization and multi-ethnic culture, the characteristics of cultural elements and traditional craft skills are integrated into fashion and creative design and brand marketing planning of textile and clothing products.

We should strengthen the social responsibility orientation of the development of textile enterprises, fully fulfill the responsibilities of environmental protection, people-oriented and fair competition, establish a good social image of independent brands, and enrich the connotation of social attributes of brands.

We should actively integrate the advantageous resources such as design, management talents and mature brands to expand the development path of independent brands.

Two is to strengthen market consumption guidance.

Publicize and popularize healthy, scientific way of textile and clothing consumption and aesthetics, culture and etiquette knowledge of clothing and home decoration, improve consumers' cognition of fiber products' performance, functional characteristics and healthy and safe use mode, and actively guide consumption upgrading.

We should strengthen the whole society guidance of textile and clothing brand value, strengthen media publicity and industry and social promotion, show the outstanding achievements of Chinese original fashion design force and independent brand, and enhance the overall image and market recognition of the independent brand.

(three) strengthen the cross industry chain, cross sectoral and cross border resources integration, and stimulate domestic market potential.

First, we should further enhance the efficiency of scientific and technological innovation.

We should actively integrate multi-party resources, take enterprises as the main body, further optimize the technological innovation system of the textile industry, deepen the integration of production, learning and research through joint research, commission research and development, and jointly build research institutions, so as to enhance the efficiency of pformation and application of innovation achievements.

We should strengthen cooperation and innovation in cross industry chain, and encourage technological development and product development cooperation in all aspects of fiber materials, special equipment, textile processing and product application.

The two is to vigorously promote business model innovation.

To promote textile and garment brand enterprises to strengthen cross-border integration and innovation, establish a deep cooperation relationship with the Internet industry and modern service industry, and constantly open up new sales formats and service modes, improve the effectiveness of business mode innovation, improve service quality, optimize consumption experience, and better adapt to the new situation of consumer market, such as digitalization, socialization, experiential and service type.

The three is to expand the application demand of industrial textiles.

We should actively promote the establishment and improvement of the interdepartmental communication and cooperation mechanism of industrial textiles, carry out collaborative development projects with the application partners, and promote the application of low-cost high-performance fiber composites and implantable medical textile materials in pportation, medical and health fields.

Efforts should be made to fully open the procurement channels of the military and medical and infrastructure systems to the private textile enterprises, and to promote the state to introduce and improve the emergency material and capacity reserve system, the occupational safety protection product configuration requirements of special workers, and the policies and measures for the pilot use of eco agricultural textiles.

We will build a docking platform for textile civil military integration to communicate the latest scientific and technological achievements and military needs of the textile industry.

Four is to improve domestic consumption and market competition environment.

We should explore ways to promote docking between industry and commerce, coordinate and reduce the cost of commercial retail channels, and optimize the business market environment.

Integrate related resources, promote the establishment of comprehensive credit system in textile industry, carry out industry self-discipline in price, quality, intellectual property protection, and further improve the domestic market environment.