Is London Men'S Clothing Week Heading For "Decline"?

London men's clothing week has quietly come to an end. Now we often say that fashion week is dead, but behind the dismal popularity of fashion week, what is more worrying is the indifference of people.

More and more international media arrived at the end of London men's week. PittiUomo was their first show.

Those who participate in it feel tired and monotonous for a week.

Although this is normal for fashion people, there is nothing that can not be overcome after watching several wonderful shows, but unfortunately the wonderful show is also scarce.

Many people simply skip the whole day without watching, while others selectively pick several shows worth participating in.

In addition, the expectations of A-COLD-WALL * are not satisfactory.

There is a large reflector in the A-COLD-WALL * Xiu show. There are several twisting dancers in two black pools on both sides. There is a dog in the middle of the pool. The whole show is walking at half speed, and is looking back from time to time. This is undoubtedly a Touchless show.

Samuel Ross said the show was dedicated to the refugees, but the implied meaning was hard to be seen.

But there are still some bright spots. Paria Farzaneh proves that her praise is by no means false.

Farzaneh this show concept is very clear, around people's fascination with mobile phones.

The success of the show also proves that it is probably the best way to express ideas in the simplest way.

The performance of the two new people in this fashion week, Robin Lynch and Bethany Williams is noteworthy.

The performances of Kiko Kostadinov, NicholasDaley, Craig Green and Feng Chen Wang are also outstanding.

Another brand worth mentioning is STORYmfg., who held a pub quiz in a club and accompanied Lookbook.

This is a new way to keep the audience in a sense of participation. Similar to the music scene of Daley, Puma Blue, etc., they return the show and the music scene back to the original scene, which is more focused on intimate feelings, rather than the so-called "big show".

London men's week has been trying to retain its famous designer or return the most popular brand to London, but it's not wise to cover up the fact that the participants are less.

A lot of KOL and celebrity support can only be a short-term strategy, because when people gradually realize that these participants are not interested in anything beyond the exposure rate, the effect will be just the opposite.

This men's clothing week Grace Wales Bonner, Martine Rose and JW Anderson these big names frequent guests are also absent.

The reasons behind this are different: GWB turned the show back to women's clothing week, while JW Anderson went to Paris fashion week.

This has also led to the gloomy light of this fashion week. It is necessary to know that famous designers are necessary to attract international media.

The GQ Designer Fashion Fund, sponsored by China's e-commerce giant Jingdong, seems to indicate the future of London men's clothing week.

Although the GQ of the UK may have a negative impact on subsidized designers, it is well known that GQ always favors the former between Kent & Curwen and Charles Jeffrey, but hopes that the fund will be able to recognize the value of the latter equally.

Although London's menswear week's charm is not comparable to Paris, it hopes it will open up its niche market.

Compared with the old fashion houses in Paris, New York and Milan, the London men's clothes week can make good use of the opportunity to reshape itself, rather than getting into an insignificant situation.

Only time will tell whether this strategy is effective, but at least the present strategy has not brought considerable returns.