Cheap And Easy To Follow The Trend Of The Country'S Design, Are In The "Chinese Wind" To The Demise.

In recent years, from the overseas show to the rise of the domestic tide, from the big card to the designer brand, I don't know when the style of Chinese wind to the national tide has begun to hang on the lips of the tide. It seems that Lining will not discuss the show, not to mention the rise of the national tide.

Retrospective Chinese trend

Let's start with a more pure Chinese style. For example, the brand of Guofeng, which is popular in the last two years, has bred a number of brands like Italian tree, Hua Sheng Ji, Ji Yun and so on in the beginning of national consciousness.

In order to modernize and improve traditional garments such as Tang suit, we retain some fashions, buttons, large cuts and less provinces to promote the fashion of ancient costumes. The fabric is also mainly cotton and linen. It has a strong sense of texture. It is almost a portrait of the partial design brand. Although it is not as hot as before, it also has relatively fixed consumption groups.

There are also some brands that are often marketed and developed by Chinese style. They are similar to Jiangnan cloth's tailoring techniques and early selection of fabrics. Cotton, linen and silk fabrics give people a sense of national wind. They do not take the pure Chinese style or improvement of fashion. They are mainly fashion oriented and designed with elements of national style.

The way to go is to draw lessons from fabric and edition.

Although the preferences of the national wind are not small, it is not the first choice for most Chinese consumers at present. On the one hand, the style is relatively special, which is not suitable for the daily wear of many jobs. On the other hand, the improved formula has not yet reached the standards and requirements acceptable to the public, and the audience circle is relatively small.

In recent years, fashion breakthroughs have opened up a new chapter for brands to a certain extent. The development path of pure country brand is broader, such as chessboard, narrow sense and other extension elements. It can combine fashion with fashion.

In the 18 years, the rise of the national tide is even more interesting. It is different from the previous two years. It is more focused on the elements. Compared with the four most popular Chinese wind bases in the world, the design of local brands cater to the young people's preferences. In the fashionable new products, logo, pavilions, gardresses, fashion models, and the revival of the national brand are also popular.

Especially in the past two years, the national sentiment has brought a lot of attention, but in fact, there are not enough excellent works to retain these groups. Therefore, such a large publicity for Lining, followed by other brands will follow suit, but the design power can not keep up with them. It is very easy for the consumers who come from the wind to feel disappointed, but in fact, it is not conducive to the development of this style.

Four core elements of Guofeng

Speaking of the core elements of Guofeng, we are mainly classified as dragon and Phoenix elements, embroidery, big red and...

Cheongsam, which is considered a serious fixed point of view in foreign brands.

Of course, there are many elements of plum orchid bamboo chrysanthemum and so on. In short, you can see that it is a Chinese wind element at a glance. Just like the "Chinese style" of foreign brands, many people are laughing. What is the Chinese style?

But if we want to speak out what is good in the end, not many people will be able to speak clearly and correctly.

Foreign designers seem to be very fond of the elements of the Chinese wind. There are people crying and laughing.

The harmfulness of poor "national tide"

But the Chinese wind works at home and abroad can only be regarded as "small groups" in our life. In the days when we are touting the beauty of Chinese style in foreign countries, we forget it for various reasons. Now it is a process of re picking up, and it is also a process of trying to make more young people accept and like it. However, at present, many brands, like foreign brands who do not know Chinese culture, do not study culture without paying attention to commodities. Their real core elements are...

Inciting patriotic complex.

Buying behavior for the complex is essentially an overdraft consumption. The overdraft consumer's patience has created popularity. However, our country's needs are not temporary. The broad and profound Chinese culture deserves our deep excavation and endows the new generation with creativity.

Now the tide brand is able to see progress, from small to fashion to trend, is a development process is also a screening.

Every style or even a single item in the brand is uneven.

For consumers, most consumers do not have the ability to create works, but they do not lack aesthetic appreciation. They can be seen through purchasing power and attention.

If you have been boasting about how beautiful this style is, it has attracted many people to watch works that are not yet mature. Eventually, these people will be disappointed to leave.

Just like wolves, national tide will be hurt by these immature, irresponsible and inferior commodities, and it may take more than ten years to heal.

The popular retrospective period is actually the time of reincarnation of injury healing. Although the creative improvement can shorten such burnout period, this kind of probability is too small when the industry has reached a mature and stable system teaching.

Of course, there is no problem in the national tide. We have been making progress and development under the efforts of all of us to pform the essence of cultural connotation into a better design that is more suitable for modern society.

The problem is that many of the "inferior" countries are easily misled by consumers, which will lead to a reduction or even death of the "Chinese wind" market.

What can be left behind will eventually be intending and crafted. The patience of popular consumption is not terrible. The terrible thing is that only follow suit prevails.