In Order To Promote The Healthy Development Of The Company, La Natsu Bell Also Began To Adjust The Debt Structure.

Shanghai La Natsu Bell clothing Limited by Share Ltd (hereinafter referred to as "La Natsu Bell") announced today (January 15th) that in order to widen the financing channels, adjust the debt structure, meet the needs of the company and promote the healthy development of the company, it intends to apply for the registration of a medium-term note or ultra short term financing certificate not exceeding RMB 400 million yuan.

It is understood that the purpose of the fund is mainly used to supplement the working capital of the company, repay the loan from the financial institution, use the matching funds for the project and other expenditures permitted by the medium-term bill.

The proposed registration issue has been examined and approved by the twenty-second session of the third board of directors held in January 15, 2019, and is still required to be submitted to the shareholders' meeting for consideration.

In addition, La Natsu Bell announced on the same night that the company intends to use its own capital of RMB 50 million -8000 yuan to repurchase the A public stock of the company in a centralized auction paction. The repurchase purpose is used for equity incentive and ESOP, and it is valid for 6 months from the date of the shareholders' meeting and the class shareholders' meeting to consider the adoption of the buyback related matters.

The repurchase price range is RMB 7.31 yuan / share - 13.50 yuan / share; if the total amount of repurchase capital is 80 million yuan, and the repurchase price interval is 7.31 yuan per share, the number of repurchase shares is about 10 million 943 thousand and 900 shares, accounting for 2% of the total share capital of the company, accounting for 3.29% of the company's current A share share.

In accordance with relevant laws and regulations, normative documents, in order to establish and improve the long-term incentive mechanism of the company and promote the long-term development of the company, and at the same time, based on the confidence in the company's sustainable development, and effectively protect the interests of investors, the company's management takes into consideration the recent two level market performance of A shares, and combines the company's actual operation, financial status, and future profitability and development plan to carry out the buyback plan.

Public information shows that La Natsu Bell was founded in 1998 and listed on A shares in 2017. It is a fast fashion, multi brand and all direct fashion group, which is located in the mass consumer market. It is mainly engaged in fashion design, brand promotion and sales. It is committed to providing consumers with fashion, quality and cost-effective fashion products.

The company currently has LaChapelle, Puella, Candie 's, 7m, POTE, OTHERMIX and other styles of complementary, customer groups interwoven popular fashion brands, including T-shirts, jackets, shirts, skirts, sweaters, trousers, etc., covering the market demand for women's clothing, and gradually extend the product line to men's wear and children's clothing products, to fill the market gap.

According to La Natsu Bell executives in early May 2018, compared with similar companies, La Natsu Bell's main competitive advantage is the characteristics of the business model.

First, almost all stores in the company are direct stores, with only a few franchised brands.

La Natsu Bell plans to launch smart stores in the future and enhance the humanization of consumer scenarios.

Although the cost of full direct mode is relatively high, this mode will help companies to implement these changes more quickly and conveniently in the future.

According to the person, as of 2017, there are 9448 stores under the La Natsu Bell line, equivalent to 9448 billboards, which can publicize the brand and enhance the online sales volume of the brand.

Through the offline store to create brand effect, it is also the value of the whole direct camp mode. As a comparison, Taiping bird is a franchisee. The image and benefit of the franchisee are related to the level of the franchisee itself, and there will be differences between franchisees.

There are some street shops in the three or four line city, but La Natsu Bell's stores are located in department stores or shoppingmall, and there are no street shops.

The two is La Natsu Bell has three logistics centers (Taicang, Tianjin, Chengdu): the company is relatively excellent in logistics, after the establishment of its own logistics center, the company will no longer be unable to get out of the goods; the company also uses the RFID system to cooperate with logistics, to enhance the efficiency of logistics.

In addition, La Natsu Bell has the advantage of team stability. A stable team is conducive to the company's brand history, culture and style.

Cikun securities analyst Shi Kun believes that the "self cultivation + M & amp; acquisition" two wheel drive multi brand strategy, deep ploughing the broad masses of clothing market, men's clothing and children's clothing, e-commerce sales follow-up explosive enough.

The channel network is densely covered by the whole country. The whole direct operation mode helps to push forward the strategy rapidly, the RFID system is fully implemented, and the operational efficiency is expected to jump sharply, and the future competitiveness will continue to improve.