Follow Up: Canada'S Geese Counterattack On Koala, Netease

The booming NetEase Koala

The latest progress has been made, but the result is somewhat unexpected.

According to the world clothing shoes and hats net, Canada goose official guidelines.

Came to Dongguan's after-sale maintenance points for physical identification, accompanied by staff members of Hangzhou Dongfang notary office, Hangzhou, and a large number of media.

But under the official instruction, Kim Balun

The company refused to make physical identification on the spot, nor could it give the identification results on that day.

Finally, the canadian goose official told us to send the clothes back to the canadian goose headquarters for identification.

At this point, the canadian goose genuine and fake door incident was deadlocked again.

Some readers may not know the ins and outs, and the technology simply said: a customer bought a canadian goose dress in the NetEase koala last December 18th, but when he received the goods, he found that there were many threads on the clothes and suspected it was a fake.

According to the official website, she sent identification messages to Canada Goose (please note the mail), and finally got the "fake" reply.

Then the customer exploded.

After receiving the complaint, NetEase koala immediately proposed a solution.

In comparison with the Hangzhou link, we have agreed with the consumer's proposal of returning a loss three before identifying the true or false, so as to get the clothes as soon as possible.

Finally, the NetEase koala was notarized by the notary office, and again identified by photo mail.

The final result is unexpected: "based on the photos you sent, it appears this jacket is is".

This coat is real.

Indeed, even though the canadian goose has identified the results third times, its "face discrimination" has been true.

Canadian geese repeatedly reject the authenticity of the commodities, and refuse to exit the certification staff. Do they want to throw the pot away, or are they not professional and inaccurate in the Chinese market?

Standing at the spectator's point of view, I personally sympathize with koala.

1. I personally believe in the quality assurance of koala, NetEase.

B2C said no, at least not at all.

Do not prevarication, do not perfunctory, do not pretend to die, from the beginning to the end are in a communication attitude to solve the problem.

If you say fake goods, I will show you the link. If you say no, I will contact the notary office. It is really not possible for us to bring the notary office to the field to identify it. OK, in fact, NetEase koala is not only solving the after sale problem, but also the public concerned about the progress of the situation.

This attitude, even if there are 0.1% of the fake rate platform, do not dare to take such a chest guarantee.

2. pparent and open processing.

If this is not done well, it will be a devastating blow to the reputation of NetEase koala.

So any company that cares about branding will be careful.

Koala, the NetEase, has chosen a nearly live way to synchronize things openly and pparently, and has chosen the way to identify this method. To tell the truth, the cost, energy and manpower invested in it have far exceeded the upper limit of ten times the price of a more than 5000 down jacket.

No wonder a friend said, it seems that the performance of NetEase koala can finally be assured of the order.

3. on the contrary, the performance of Canadian geese is really bad.

And not to mention why the two identification results are different.

Such an indifferent attitude is enough to make consumers chill, especially the discriminating method of mail identification.

Why is email authentication not reliable?

As a half shoe player, technology abet is still a bit of experience.

Photo identification is a novelty in many eyes, but the same pattern has existed for many years in shoe circles.

As we all know, sports shoes as collectibles, premium capability is very strong.

When it comes to commemorative coloring or joint names, the price is even more speculation.

Every time the players and shoe dealers are on the move, they can see a lot of trouble.

In terms of fraudulent difficulty and profiteering level, sneakers are definitely better than Canadian geese.

In the early years, the identification of athletic shoes was also judged by the old players, such as tiger pads, Xinxin and so on.

The general process is to take a few key features of the shoes, such as shoe labels, insole backs, midsole, side markers, etc., and then post the identification in the identification area, waiting for the identification results.

Although tiger players stationed many old players, with the obligation to identify the enthusiasm of shoes, but the eye is still inevitable.

For example, shooting error, product deformation, identification inadvertent negligence, counterfeit technology constantly updated.

Any one link may be deviated, leading to erroneous identification results, eventually leading to endless torn force, which makes the identification area popularity and the emergence of various career pay platforms behind.

Back to the canadian goose, the same down garment, the consumer and NetEase koala drew two opposite results from the official, but Canada goose was the official brand name.

Why not go to the store to identify it? The answer is very simple. There is no obligation in the shop, two no ability, three no motivation.

In the early days of Taobao's birth, early buyers must have a vivid memory of all the big international brands selling only cabbage at that time.

They have been playing the slogan of "supporting the identification of counters", which has attracted many people to get on the train.

However, when you really carry the "foreign trade order" to the counter, the shop assistants will probably face each other in a white eye.

Secondly, almost all shop assistants have no ability to identify.

Without wearing colored glasses, the vast majority of products that need to be identified are not shop assistants; on the other hand, as mentioned above, identification is still a technical activity.

The key is that there is no motive for identifying authenticity.

Now, we should focus on the competition of channels.

The fundamental advantage of cross-border electricity providers is that they are affordable.

Canadian geese's first store opened in Taigu, Sanlitun, at the end of last year, and the official price was much higher than that of the country.

Take the Lorette Parker coat bought by the event hero, for example, the price of NetEase koala is slightly higher than that of the country's 5799 yuan, but the official channel price is as high as 8600 yuan.

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"Unofficial channels identified as false" in the industry is nothing new.

Whether it's local brands or international brands, it is desirable to set aside a few consumers' interests in terms of channel management and control.

It is common practice for Canadian geese to be fake and notebook manufacturers to refuse to sell after sale.

To put it plainly, the same products, different prices, benefit from consumers, and the loss is dealers, that's all.

In other words, they all know that five thousand of the products are genuine, and who buys eight thousand of them.

In short, domestic consumers have been in a passive position in the "identification of authenticity".

The root cause of the problem lies in the rapid economic growth of our country in the past forty years. The demand for high grade commodity consumption is soaring, and the corresponding market regulation system is a little slow, which gives the counterfeiters a chance to take the opportunity.

Many questions are also focused on "around the big bend to make the official identification, NetEase Kola is not as direct as the open voucher", which is another level of competition, that is, the interests of different channels, the water is too deep here, we simply sum up is that the State Bank apple shop is not obliged to identify the authenticity of the Japanese Apple handset, then you can say that the Japanese apple apple is fake?

Use your brain.

Cross-border electricity providers in recent years

Cross border electricity providers have never been considered as a good business in a strict sense.

Over the past few years, the regulatory level has been exploring and advancing, and many of those who can not afford to carry out the dirty work are already out of step.

Until the end of November last year, the implementation of the new cross-border electricity supplier policy, the platform is a relief.

The landing of the new deal is absolutely good for the chopped hands of long-term sea purchase.

The first time the little sister of koala ACG station, selling plastic talents, came out and laid the key: to pay more than 5000 of the size of the pen, plus six thousand of the chopper.

At present, the domestic cross-border e-commerce platform is divided into two forms: overseas direct mail and bonded warehouse mode.

Simply and roughly understood as C2C mode and B2C mode.

The essence of overseas direct mail is to incorporate a large number of private purchasing agents into the platform, with the title of "buyer", and release commodity information on the platform.

When consumers take a fancy to a certain commodity, then they buy it from abroad and send it directly to the country through express delivery. In the whole process, the third party control is very limited.

Bonded warehouse is to purchase goods in advance from overseas, and agree to pport to the domestic bonded area warehouse. When the goods are sold, customs duties will be paid again.

After landing, the platform was completely unable to contact the goods before being sold, and the whole process was commissioned to the customs and completed the relevant inspection.

Fake products at home and abroad can't get in.

In contrast, the two seem to have their own advantages and disadvantages.

The former is open enough, and most buyers are proficient in their own categories. They are good at grasping the market direction, and SKU is often more abundant. The latter is strictly controlled, often buying large quantities of single goods, and at the speed and price of delivery.

There is more advantage in return.

But from the perspective of consumers, the bonded warehouse mode with higher illegal cost is obviously more promising.

In terms of platform, overseas direct mail mode can really rapidly enrich SKU in the early stage of platform establishment.

But even if there is a sale, the cost of "breaking the wrist" is also very low, and it is only a loss of a buyer plus compensation. Once the bonded warehouse mode is sold, it means that the platform will face the heavy hammer of the Customs Department, or even lose the qualification of the bonded warehouse.

Then why do they say that direct mail is more reliable?

Comparing the two models, it is very easy to understand why folk customs have always been on the tradition of bonded warehouses.

The fake shoe dealers in Putian say that the official flagship store is actually a truth.

Whether it is all kinds of sea bar, forum and chat group, gathered a large number of private purchasing.

With the emergence of the bonded warehouse mode, they are the most direct victims. Therefore, the so-called "trick" of bonded warehouses has become a tradition.

Purchasing direct mail is better than self supervision + customs supervision.

The policy level is relatively favorable to the bonded warehouse mode, and the cross-border electricity supplier industry is also likely to achieve the same goal of domestic B2C as C2C electricity supplier.

Last

In the whole process, NetEase koala is indeed in a rhythmic way that is hard to say.

On the one hand, Canada goose's omission in authenticity identification, on the other hand, it also stems from consumers' trust in Hai Tao self operated mode.

But strictly speaking, the attitude and way of solving problems are beyond reproach.

Koala, NetEase, spends several times as much as it needs to prove its innocence. In fact, it reflects the fierce competition in cross-border e-commerce industry.

In the previous rounds of policy changes, the first batch of platforms with irregular operations has fallen.

After the implementation of the new deal, the full liberalization of high priced products means that disputes surrounding the authenticity issue will become a new round of test for cross-border e-commerce platform.

"True and false geese" is just a start, behind which is the ambition of foreign brands trying to seize all the channels in their hands to grab huge profits.

On the surface, the platform is the most vulnerable, but in the long run, it has undoubtedly put on a magic spell for the cross-border electricity supplier industry, and finally ended up losing the business.

More interesting reports, please pay attention to the world clothing shoes and hats net.