Lululemon Raised Revenue Expectations For The 2018 Fiscal Year, And Share Prices Soared.
Lululemon Athletica, a Canadian yoga and leisure apparel manufacturer, raised its revenue forecast for the last quarter of fiscal year 2018, pushing its share price up sharply.
On Monday, Lululemon announced its revenue forecast for the fourth quarter of fiscal 2018 as of February 3, 2019. Net sales are expected to be between $1 billion 140 million and $1 billion 150 million, up from 1 billion 110 million to 1 billion 120 million US dollars previously expected.
Investors' earnings per share are expected to be between 1.72 and 1.74 dollars, up from 1.64 - 1.67 dollars previously expected.
Lululemon attributed the latest expected growth to the strong performance of comparable store sales, mainly due to online sales and surging Chinese business.
Earlier, the company had forecast a year-on-year increase in comparable store sales of around 10%, but now it has risen sharply to 15% to 20%.
After announcements of the latest revenue forecasts, Lululemon's share price rose to 9%, closing on Monday, closing at $139.73 per share, an increase of 5.73% over the previous trading day.
Lululemon chief executive Calvin McDonald said in a statement: "during the Christmas shopping season, our business momentum is strong, reflecting our continuous success in product supply and global customer contacts.
On behalf of the entire leadership, I want to thank all our teams around the world for creating a strong 2018 for us.
Lululemon not only created an unusual fourth quarter, but also created an unusual 2018: the group's annual stock price rose 78%.
The performance in the third quarter of this fiscal year has also exceeded expectations, and online business has surged, especially in China's online business, which has increased by 76%.
Lululemon has turned the expensive Female Yoga suit into the mainstream fashion, driving the trend of sportswear.
The brand has been investing heavily in recent years to expand its online business and menswear business in order to attract more customers in the highly competitive retail industry.
Headquartered in Vancouver, Canada, a brand with a history of 20 years, it is now one step closer to the goal of "selling US $4 billion per year by 2020".
Some analysts believe that the company will soon achieve this goal ahead of schedule.
In addition, Lululemon expects the Canadian government to further reduce taxes this quarter, but the company's goal has not taken tax cuts into account.
Wedbush's analyst Jen Redding wrote in a recent report: "the growth of Lululemon is impressive. It has a leading retail leadership team, and its advanced data analysis and cutting-edge technology platform will take the lead in the growth of performance in the coming years."
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