NAFA Luxury Award China International Fur Design Competition Continues To Inject New Vitality Into The Development Of The Industry.

In January 16th, "Fushion mixed fashion" Thematic NAFA extravagant awards fifteenth China International Fur Design Competition Finals The curtain fell in Beijing. The brilliant design of the athletes not only exploded the whole stadium, but also focused the industry's attention on the NAFA luxury award.

The NAFA extravagant award, the China International Fur Design Competition, has been devoted to the excavation and training of new people since its inception. During the 15 years of development, designers not only helped many designers with originality and ideas, but also had unique insights into fur fashion, and found their own direction of development. They also set up an intuitive communication platform for designers and enterprises, inject vitality into the development of enterprises, and accumulate many design talents for the future development of the industry.

This competition highlights "Fushion mixed fashion".

China's international fur design competition received 1319 copies of the NAFA extravagant award. The manuscripts came from China, Korea, Japan, Singapore, Malaysia, the United Kingdom, Italy and other countries and regions. In addition to a large number of new additions Independent designer In addition to the works of overseas students, the number of contributors in the vicinity of Zhejiang's production base and the surrounding areas of Liaoyang's production base has also increased significantly. The total amount of reading has been up to 74732 times. There are 189 participating institutions at home and abroad, covering 123 cities.

The gold medal of this competition is picked by Wang Dong, Northeast Normal University. The theme is "The Blue Ocean of The Mas Valley", instructing teacher Gao Mingjun, making the company as Cmi Holdings Ltd. The silver award was awarded by Liang Aowei, a freelance designer, with the theme of "moose" and the production of Yinshan fur Co. Ltd. The Bronze Award / most commercial value award is Li Yangyang, Donghua University. The design theme is "Hyperspace", instructor Cai Lingxiao, and the production company is Yinshan fur Co., Ltd.

Wang Dong, the gold prize winner

Silver Award winner Liang Aowei

Li Yangyang prize winner of Bronze Award / most commercial value award

Final prize presentation site

From left to right: Xu Hongqiang, Secretary General of Beijing international fur leather products fair, North American fur auction house NAFA, general manager of China, Yao Lumin, general manager of Cmi Holdings Ltd, He Sucheng, and head of Yinshan fur Co. Ltd.

The theme of this competition is "Fushion mixed fashion", and "Fushion" is the compound word of Fur+Fashion. In recent years, fur shows more diversified ways. The collision between fur and other fabrics makes it no longer limited to raw materials in winter, but can be applied to clothing design in spring, summer, autumn and winter. The theme of mixed fashion is to find a more creative combination of fur and fashion. It brings fresh design ideas and use patterns to fur, so as to get rid of the old traditional impression of fur.

NAFA Rob, senior vice president of international marketing of North American fur auction, has made a more in-depth interpretation of this competition. He said that the difference between the competition and previous years is the emphasis on the matching of fur and other fabrics, especially the emphasis on the further balance between fur and fabric. We believe this is the trend of fur fashion in the future. Therefore, the combination of fur and all kinds of fabrics should be the direction for young designers to think and explore. "We are very pleased to see the design of the competitors, regardless of the raw materials used, or the matching accessories, colors, styles and techniques that make the judges dazzling and difficult to choose. The final 20 final costumes are more distinctive and brilliant. NAFA is very happy to have built this platform for students over the years to witness the vigorous growth of young Chinese designers.

　　 North American fur NAFA North American fur auction sales vice president Rob Cahill (left), China General Manager Yao Lumin

Wang Dong, the gold medal winner, introduced his inspiration from the blue ocean. The natural dyed blue fur used in the design represented the irresponsible use and dependence of the world on plastics. Synthetic materials are everywhere, and are often washed up in Shanghai. They not only pollute our environment seriously, but also harm the bottom creatures. He hopes to wake consumers to return to nature and sustainable fashion materials, such as fur. He believes that through the use of natural fur, it can also drive the development of meat attached industries, and at the same time, it can also help people who hunt for life, such as Inuit people. "In my design, other fabrics other than natural fur are also recyclable and degradable natural fibers, such as old jeans, jeans, recycling of waste scrap materials, pure wool wool, and so on, which can also be used as a responsibility for degradable environmentally friendly materials." Wang Dong said.

　　 Wang Dong, winner of the gold medal competition, was interviewed.

Wang Dong said: "my design represents the biggest controversy in fashion today: slow fashion vs fast fashion, natural material vs synthetic material, irresponsible vs responsible fashion. Many people think that artificial fur is an advanced product of the age, but we don't know that artificial fur is a petrochemical product. Not only will the production process destroy the environment, it will take several centuries to degrade itself. Even after such a long time of degradation, it will release chemical residues. Natural fur originates from nature, and has the characteristics of green environmental protection and natural degradation. This is an artificial fur that can never be compared. "

　　 Interview with ZacZhao, uncle Zhao, a contest judge, fashion designer, star stylist and luxury lecturer.

The grand jury, fashion star, star stylist and luxury lecturer ZacZhao Zhao uncle believes that the works of young designers in this competition are brilliant, unrestrained, changing and breaking through the routine. "These young designers have great potential. What impressed me most is that some designers not only innovate in material and technology, but also attach great importance to environmental protection. This is a very emotional move. I am very touched. " ZacZhao said uncle Zhao.

　　 Zhang Zhifeng, the founder of the contest finals and the founder of NE TIGER, was interviewed.

Zhang Zhifeng, the founder of the contest finals and NE TIGER, believes that the designers' designs are imaginative and reflect the theme of the mix and match fashion. Although many young designers do not know much about fur, they are very accurate in their fashion and youth orientation. Their design level can even match the international designer.

Comprehensive competition designers grow rapidly

In the process of competition, students and designers compete with each other through comprehensive design. On the one hand, they can get a lot of improvement in design, and on the other hand, they also inspire their love for fur industry.

Sun Haoliang, the winner of the Eleventh China International Fur Design Competition, has been in the fur industry for nearly ten years after graduation from NAFA. Speaking of the view of China International Fur designer competition, Sun Haoliang said: "this is a very meaningful platform, and has the opportunity to push your design to the international market, because the price of fur is relatively high, which is the natural fabric that clothing designers do not have much contact with. Competition makes many designers who have no chance to touch fur have an opportunity to display their creativity, and feel the natural beauty of fur, as well as the design effect combined with technology and design, and the different aspects of fabric.

　　 Sun Haoliang, an independent designer and former competitor, was interviewed.

"The seventh session of the competition, I have been shortlisted, because this competition is my first exposure to fur raw materials, and all aspects of the craft, since then I found myself very interested in this natural fabric. After learning, I slowly grasped all kinds of fur making techniques. After that, I decided to become a fur designer. Up to now, I have worked in this industry for nearly ten years, and also because I slowly enjoy my work as a hobby, so I have always had many surprises and new opportunities, and have gradually expanded and established many opportunities for domestic and foreign cooperation. Sun Haoliang said.

Sun Haoliang won the bronze medal in the eleventh competition and was very lucky to be in the REMIX Milan finals. "That is the first time that I have had the opportunity to show my designs internationally, and I have also established many opportunities to cooperate with European brands. With the development of the times, people's preferences and lifestyle changes, dressing habits and tastes have also changed. Consumption stratification has also changed significantly. More and more European products have been recognized by the Chinese people, and have also inspired many European brands and domestic designers to cooperate. Sun Haoliang said.

　　 Interview with former contestant and independent designer Zhao Weiwei

Zhao Weiwei, the independent designer, believes that the NAFA luxury prize is China's international fur design competition. It is a very professional design competition. Secondly, the competition is also a more international design competition. Compared with the ordinary events in China, the fur design competition links the international REMIX design competition. The excellent design entries have the chance to be selected in the international competition, and the chance to compete with the outstanding young designers from different countries in the world to compete for international awards can be obtained.

Zhao Weiwei said that participating in the competition would be of great help to his career development. First, through participating in the competition, I learned systematically about the professional knowledge of fur design and got the opportunity to study abroad in studio, and became a fur designer with a certain professional foundation. At the same time, through the publicity and exhibition of the competition, I got more social concerns and reports, and gained many opportunities to cooperate with enterprises. I got much exercise and promotion in business cooperation and widened my own design width. Finally, the professional learning of fur also provides a good idea for the product design of my original brand, enriching the product type of self created brand. In addition, as a part-time college teacher, I share the knowledge of fur to college students, so that they can understand this material. "

Final review

Wang Dong, who won the gold medal of the fifteenth China International Fur Design Competition in 2019, was named the Italy international REMIX competition in 2019. The China International Fur Design Competition is one of the top competitions in China's fashion design industry. There are many rare opportunities for participants. For example, the extravagant prize has the opportunity to push the contestants to the higher international competitions. If you have the chance to get the top three of these competitions, it is even more difficult to get the opportunity to study abroad than to get rid of the bonus. For example, you can go to Toronto, Canada, studio NAFA to gain a deeper understanding of fur leather's theory and production process, and at the same time get to know talented designers all over the world. And the competition will help players to contact the production company to provide technical support for fur. Sponsors NAFA North American fur auction Association will provide fur materials without any cost, and the participants will not be financially stressed.

Great achievements in the 15 years of the competition

It can be said that the NAFA extravagant award China International Fur Design Competition held 15 years and achieved fruitful results. Wang Xiao, director of marketing of Beijing international fur and leather products fair, believes that it is mainly embodied in the following three aspects.

First, the number of entries and the number of works continued to grow. Since the early 2004, only 200 or 300 entries were collected in the northern part of the competition, and the number of entries continued to rise. Many southern contestants competed. When the contest was held to the twelfth session, 147 colleges and universities participated in the competition, with more than 1000 entries. This year's competition has reached more than 50000 hits on the Internet. It has entered the top three most competitive apparel design competitions in the industry. This shows that the recognition and influence of the competition are constantly improving, and more and more people in the industry are concerned about it.

Two is the promotion of colleges and Universities under the line is growing. Wang Xiao introduced, from the eleventh competition, we began to carry out fur culture knowledge tour in domestic universities. Since last year, some famous universities in the South have invited us to take part in the tour, such as Jiangnan University. "Our lecture is not only a introduction to the competition, but also the trend of the fur fashion, the kind of fur, the leather craft, the professional design and so on. It also introduces the natural and environmental leather fabrics, and will also bring hundreds of skins to show them at the same time. These small kinds of fur are rich and colorful, and the fur technology changes thousands of times. Students can study nearly 100 fur samples and process samples through close contact. It is intuitively felt that the new material is very plastic. The three hour lecture was always packed and the atmosphere was warm. In 2018, due to the number of institutions that invited us to preach, we made two rounds of publicity, from 3 to May and 8 to October. This shows that college students are more interested in fur design. This year, we specially set up a guide teacher award. The gold medal instructor will have the opportunity to go to Toronto for a week of fur professional knowledge learning and training. We hope that the competition will play a good role in promoting the cultivation of fur design talents in Colleges and universities. We will cultivate the freshmen's design strength for the industry through competition, and contribute to the development of this industry. " Wang Xiao said.

Three, the competition has more and more international influence. In recent years, the entries for the extravagant awards competition will be recommended to the finals of international competitions such as REMIX, and good results have been achieved. Since the first Chinese designer entered the IFF REMIX global fur design competition in 2015, designers from China have selected the international competition every year through extravagant awards. In 2018, two Chinese designers won gold and silver awards respectively. Their works also went on the VOGUE magazine in Italy, attracting the attention of the international fashion industry. This shows that China's fur design has been greatly improved, and fur fur designers in China have grown rapidly. On the other hand, it also shows that the international attention and recognition of design from China has begun.

　　 Chen Mo, director of public relations, IFF International Fur Association, China

Chen Mo, director of public relations in China, IFF International Fur Association, said in an interview that the contest has trained a large number of professional designers for the fur industry in China over the years, and provided more young people with opportunities to get to know the natural environmental protection material of natural fur, and then love and choose to use it in the future design work. The International Fur Association has chosen to cooperate with the competition. It also hopes that through this contest, more people will learn more about the right choice of natural fur, and then bring more creative ideas. The rising level of education in domestic universities, the abundance of fashion resources, and the rapid rise of China's design power have brought more opportunities for Chinese designers to interact with the international community, and thus go further into the world. The cooperation with IFF REMIX has created opportunities for Chinese designers to bloom in the international arena.

At the same time, Chen Mo said: "in 2019, in addition to continuing to support the fur design competition at home and abroad, to support the cutting-edge design force, we will also show the real fur industry to the world through FURNOW and other global fashion promotion activities, and hope that more people will know that natural fur is the right choice for you."

It is reported that the China International Fur Design Competition is sponsored by the Beijing international fur and leather products fair, sponsored by the North American fur auction house (NAFA), and fur fur design professional events supported by the International Fur Trade Association (IFF). As one of the top competitions in China's fashion design industry, the fur industry has continuously injected new vitality in fifteen years, which has greatly promoted the spanformation, upgrading and sustainable development of fur clothing design.

The top 20 players in the competition are: