Beijing Winter Olympic Games, ISPO Beijing 2019 Fun Sports Trend

In January 16th, the 4 day Asian Pacific region professional sporting goods business platform ISPO Beijing 2019 - the fifteenth Asian sporting goods and fashion show opened at the China International Exhibition Center in Beijing.

The exhibition takes 50000 square meters of exhibition area to display more than 40000 employees from more than 700 exhibitors and products from 500 exhibitors from more than 20 countries and regions.

According to the head of the sponsor, ISPO has been accompanied by the Chinese sports industry for 15 years. It has witnessed the upgrading of the industry and the vicissitudes of the industry. It has witnessed the success and setbacks of practitioners in the industry, and witnessed the upgrading of sports enthusiasts. It will also provide professional services and frontiers for China's sports industry in an innovative way.

Beijing Winter Olympics brings new opportunities

The ISPO Beijing 2019 is an unprecedented scale, which is divided into three major outdoor sports, winter sports and sports training venues. The ISPO global design award exhibition area, the ISPO new brand exhibition area and the ISPO functional textile fashion trend awards are released. The three major areas will be released. During the exhibition, five major forums, such as the Asia Pacific snow Industry Forum (APSC), the Asia Pacific snow industry forum, the technology forum, the ISPO sports industry forum, the China sports trend forum and the sports training and sports rehabilitation forum, will be interpreted and discussed.

At the same time, ALPITEC China 2019 China International Mountain and winter sports machinery and Equipment Expo is again working hand in hand with ISPO.

During the opening week, we created the "2019 ISPO Week sports shopping week" and joined nearly 250 shops in many cities of Beijing, Shijiazhuang, Harbin, Shenyang, Changchun and so on, bringing the enthusiasm of outdoor activities to all parts of the country.

According to the head of the organizers, the 2008 Beijing Olympic Games are integrating into the life of the general public, and the movement has become a "commonplace" for the Chinese people in the real sense.

The 2022 Winter Olympics in Beijing are bringing ice and snow sports to thousands of households.

ISPO Beijing 2019 continues to bring the development trend of China's ice and snow industry to help the 2022 Beijing Winter Olympic Games.

Skiing is just the tip of the iceberg in outdoor activities, and the outdoor industry is keenly aware of this trend. The design change of outdoor products is a response to it.

Keen brands design more outdoor and outdoor products with a sense of design and universality, breaking the restrictions of traditional use scenarios and shuttling in many scenes such as daily activities, sports and work.

In ISPO Beijing 2019, many domestic and foreign strong brands show their new thoughts and attempts. They will make outdoor sports collide with commerce and fashion, and let the urban functional style blow the trend vane.

The ISPO Beijing 2019 joint Tmall released the sports outdoor annual awards, announced the 2018 annual outdoor sports list, and showed the black technology popular with audiences.

During the whole exhibition, ISPO has brought together a series of splendid fashion exhibitions with the major sports brands.

A number of well-known sportswear brands at home and abroad take part in the show, showing the sportswear and equipment of the cool sports in an intuitive way, and provide inspiration for practitioners of many sports industry.

Technology fashion and outdoor fashion

Nowadays, sports and outdoor industries are no longer "high, sophisticated, and sharp" industries. They can not only be separated from innovation and technology, but also cannot be separated from fashion at the moment.

This exhibition once again brings together the innovative products and technologies of the global outdoor sports, winter sports and sports training, functional textile industry, attracting many famous brands at home and abroad.

The outdoor sports area (E1 & E2 Hall) covers many categories including clothing synthesis, mountaineering and camping equipment, shoes and backpack accessories. It presents many strong brands at home and abroad, such as Keller stone, Pathfinder, arctic fox and so on.

The winter sports area (E3 Pavilion) shows ice and snow sportswear and equipment, construction of ice and snow venues, events organization, education and training and related services, such as Burton, DC, Phenix and so on.

The sports training area (E1 Hall) has featured unique sports training costumes, accessories, equipment and events, such as Coventry, Sea to Summit, Garmin, etc., to provide more possibilities for the sports training market.

At the same time, Czech Pavilion, Austria exhibition group, France exhibition group, South Korea exhibition group, China Taiwan functional surface accessories exhibition group and other national and local pavilions are once again working with ISPO Beijing to share the global sports products and technology.

What surprised reporters was that, as a famous underwear brand at home and abroad, Aimer Sports sports clothing brand of Ai Group also appeared in the most prominent stand of this exhibition.

According to the brand leader, Aimer Sports is committed to providing consumers with more safety and protection, and on this basis, enjoying the joy brought by sports.

Its "X" patented technology can scientifically reveal the location of the shoulder blades of the consumers, ensure that the upper limbs move smoothly and flexibly in movement. Besides, its W type inner structure can effectively protect the female chest, allow breathing space for the body in motion, and reduce the sports injury caused by physical displacement.

"People used to talk about outdoor activities and sports, and they felt more high-end and professional.

However, with the popularity of sports in the public, more and more people are starting to participate in this movement, and people want to make professional outdoor clothing and clothing products more fashionable and suitable for use in ordinary living environment.

The head of the fashion outdoor sports brand NEXTOUR (Nair), who has been participating in the exhibition, said that Nash proposed the product design concept of "slow life and light outdoor", and was committed to promoting the outdoor outdoor sports mode, so that more urban people could slow down the pace of life, enter the nature and feel the joy of life.

The outdoor apparel brand "VAPAUS" booth director from Finland said in an interview with China textile daily that many outdoor brands at home and abroad have been committed to high-end professional outdoor products. The emphasis is on the cutting-edge and technology of products. But in fact, this part of the consumer group and the market space are relatively limited and are not suitable for all outdoor brands.

But for most consumers, what is needed is a mild experience of outdoor sports, rather than "extreme outdoor". They need to use this experience to enhance life interest and taste, feel natural and enjoy life, so the fashionable "light outdoor" clothing and clothing products will have greater market development space.

The organizers of the exhibition said that ISPO entered the 15th anniversary China, not only for the industry to build a more perfect platform for trade negotiations, to provide a wider range of business opportunities, but also to promote the development and win-win of China's sporting goods industry with all sectors of the industry.

The ISPO of China's sports industry will continue to practice the core concept of "accelerating the pformation of sports industry" and become an industry gathering of China's sports industry, which integrates functions of brand display, industrial chain integration and multi category trade.