Scene |2019 The First Hangzhou Women'S Wear Conference Can Be Changed.

The first Hangzhou women's wear conference was held on January 21, 2019 afternoon at Qianjiang hall, 5 floor of Hangzhou thousand Yue Jun Ting Hotel.

Theme of the conference: Empowerment

。

The first Hangzhou women's wear conference guidance unit Zhejiang garment industry association, sponsored by Hangzhou women's wear chamber of Commerce, was jointly organized by the chamber of Commerce Secretariat and Mochong technology and Qianjiang private commerce association.

The leaders of Hangzhou Federation of industry and commerce, Hangzhou Municipal Tourism Commission, Hangzhou Municipal Commission of letters and other related leaders, Zhejiang garment trade association, Zhejiang garment industry innovation service complex, Hangzhou garment designers association, Zhejiang dress and creative association Hangzhou branch, Hangzhou City zipper trade association, Hangzhou City Chamber of Commerce, Hangzhou City chamber of Commerce, and other vice presidents, directors, representatives of member enterprises, and brand helpers and other media friends from the women's clothing market such as, Hangzhou, Zhejiang, Zhejiang, China, and other 200 women attended today's conference.

The first Hangzhou women's wear conference began in the Grand National Anthem.

Zhang Yihe, Secretary General of the Hangzhou women's wear trade association, Liu Hong, the Secretary General of the Zhejiang Garment Industry Association's secretary of the printing industry association, presided over today's conference.

Wu Wenhong, President of Hangzhou women's wear Association, delivered a speech on behalf of the organizers.

President Wu said:

Just past 2018, "new

The wave of "new manufacturing" and "new retailing" is surging, and the development of the times is constantly reconstructing people's consumption patterns and ideas.

The new situation has prompted us to seriously think about Hangzhou women's wear. This time we held the first Hangzhou women's wear convention. Around the theme of "empowerment", we invited senior experts and well-known entrepreneurs who focus on fashion industry to share with the elite of the deep ploughing new retail practice.

It is hoped that we will go deep into the 2019 and future with the entrepreneurs here, and how the Hangzhou women's clothing industry can "embody and merge together", "empowerment and progress" and "empowerment growth".

This in-depth exploration is of great significance for Hangzhou and domestic women's clothing to properly meet the opportunities and challenges of the new year.

In the era of all kinds of internet intelligent age is coming quietly, the traditional women's clothing entity enterprises, regardless of the size of enterprises, technology empowerment, data thinking and information application, have become necessary conditions for the sustainable development of enterprises to win the future.

The highlight of the first Hangzhou women's wear Conference

It is the three invited speakers who are here today. Among them, there is a 30 year old instructor who has worked hard for 30 years in the fashion industry. There are also senior experts who do in-depth research on new retail, new manufacturing, supply chain and S2b platforms, as well as big data solutions and system service providers serving tens of thousands of well-known international and domestic enterprises.

From different dimensions, they elaborated the "technological progress on women's clothing industry"; "women's brand entrepreneurs' cognitive breakthrough"; and "data information throughout and rebuilt the whole women's clothing industry chain" and so on.

Director of Supply Chain Research Center

In 2012, Alibaba group, a vice president of the Ali Research Institute and a senior expert of Tmall division, now focuses on the research of new retail, new manufacturing, supply chain and S2b platform.

Be the speaker

You can see that the characteristics of new retail are: format innovation, channel fragmentation, product upgrading and experience supremacy.

In fact, the new retail is the reconstruction of the human goods field.

China's fashion brands are facing six difficulties: first, the popularity of information dissemination is fast and market trends are hard to grasp.

The two is the change of consumption habits.

The three is the impact of fast fashion brands abroad (faster style and higher cost performance). Four, commodity planning is not accurate enough to meet market demand.

Five, surface accessories and processing plants are weak in collaborative development.

The six is the business mode. The ordering mode and agent products are facing great challenges.

You can also predict the trend in the future. Trend 1: flexible fast reverse is a systematic project; trend two: Commodity planning / design is becoming more and more important as the starting point of supply chain; trend three: agility, flexibility and intelligence become the main characteristics; trend four: one way to deal with the whole channel; five trend: the rise of the energy based S2b platform.

He believes that technology has not changed the nature of retail.

And what is the most ideal business?

It's high gross profit and high turnover.

How to achieve high turnover?

First, increase the proportion of supply and marketing products, in addition to single product management, how to improve the efficiency of employees, and launch new products faster.

Two, the best seller should not be out of stock.

In the future, the trend of shoe clothing retail industry will appear big differentiation, the rise of new consumer groups, the impact of fast fashion abroad, and the application of digital.

This has a great impact on our enterprise pformation, and the step is not well followed.

In particular, the business model and management mode of some enterprises are not in accordance with the business logic, and you can't keep up with the technology, which leads to the growing gap.

The audience was very good at using the mobile phone to shoot courseware.

Wang Yongnan Xun software partners, senior vice president

In the past 20 years, traditional enterprises and IT enterprises have been practicing Internet practice as vice president of the seven wolf group and President of Hongkong Goldlion group e-commerce company. He is a leading expert in big data and e-commerce in China. He is the ten leader of the big data dissemination award in 2018. He led the team to provide digital management solutions and system services for tens of thousands of famous international and domestic enterprises such as Haier, Hisense, music, millet, L'OREAL, GAP, Hai Lan home, Taiping bird, etc., and has been awarded the top 50 of China's big data enterprises for two consecutive years.

Lecture on "retail reconstruction of scene stores"

Data will be the foundation of all business activities, and there will be huge risks in business decisions based on experience and data.

VR will subvert all space constraints and create a new experience mode.

And become a new traffic distribution portal.

All products will be personified, and products that can not interact with customers will be phased out.

He believes that health, excess and environment will become the three major environmental forces that will affect future retail sales.

And "experience", "quality" and "emotion" will be the three major customer power that will affect future retail sales.

Of course, it is two different things to recognize trends and solve them.

We only have to go with the flow.

10 years ago, no one thought that the Internet would cause such an impact on traditional industries; 5 years ago, no one would have predicted that the bankruptcy of Super Company such as NOKIA and Kodak would take only a year; 3 years ago, no one would expect such a dramatic change in the retail industry.

The advent of the digital age has made many impossible possibilities possible and has convinced everyone.

Scenario consumption is a scenario that allows everything in the scene to be an object of consumption.

That is, "what we see and what we need is what we get."

Mr. Wang Yong made an interpretation from three aspects of people's freight yard. Unfortunately, the relationship between time and time was not clear.

The organizer of the conference promised that he would take time to organize a special field to share with everyone.

Zhao Yue, founder of China excellent workshop, chief consultant of Hangzhou women's wear trade association

He graduated from Peking University in the early years and has more than 30 years of professional qualification in the garment industry. He has made outstanding contributions to this industry.

She founded the only hospital in China that is a therapeutic enterprise, and the only technology consulting brain company.

During the 20 years, she flew 30 to 400 thousand kilometers a year, and her lectures were over 15 days a month. Each time she attended more than 200 people, her students all over the world were praised as the originator tutors by the Chinese clothing industry.

Be the speaker

After analyzing and reviewing all kinds of risks of the clothing industry in 2018, Zhao Yue put forward the idea of "leading the cost or being different".

She thinks: the key words of garment industry in 2019 should be the following:

1, enterprise light assets, 2, partnership body system, 3, cash flow, 4, new capital intervention media platform, 5, single shop resurgence, 6, new 5D vision, 7, empowerment system rise.

The challenge that the costumes must meet in 2019 is:

First, the cost of time is higher than the cost of brand investment; two, the cost of marketing operation is higher than the cost of design and research and development.

We need to take a decisive action in light asset restructuring, and manage the three vehicles of empowerment, technology and operation.

Reorganize investment, purchase, refund, tax and social security input mode.

2019-2021 the effect of the Kang wave effect on the starting of the post 80s is the difference between the monopoly and the cost curve.

Her expectations for 2019 are five words: Heroes in troubled times!

Another highlight of the first Hangzhou women's wear Conference

It is the ten year from the general assembly to the women's clothing industry for more than three years. It is called Mr. Dai Shuangquan, who is the first person in the Hangzhou women's clothing production mode.

This is more vivid to reflect the idea that the Congress advocates women's brand enterprises to focus on quality and ingenuity.

Wu Hui Chang presented Dai Bi Quan.

Winners:

Mr. Dai Shuangquan, an industry production expert.

In 2005, Mr. Dai Shuangquan led the brand of "autumn Yi people", and introduced the single piece flow pattern of clothing production in the first woman clothing industry in Hangzhou.

Over the next 10 years, Mr. Dai Shuangquan led and helped Hangzhou women's wear brands including "Zhuo Shang", "clothing and beauty", "Seashell", "red dises", "Eve Li", "Diesel nice", "lilie beauty", "red sleeve", "nanwen", "hang Si", "New Asia", "Yue Hui", "Huaxing down feather" and more than 40 top regulatory enterprises introduced the production mode and lean production management system, fundamentally upgrading and upgrading the production mode and efficiency of Hangzhou women's clothing, which is the first person in Hangzhou garment enterprises' garment production single piece flow mode.

Mr. Dai Shuangquan excitedly delivered his acceptance speech.

He said: everything revolves around "good quality, low cost and high efficiency".

I am willing to actively cooperate with you, do a good job of promotion and implementation, and strive for the formation of norms and standards.

by

;

Hangzhou women's wear trade association's newly elected vice president, 2 Enterprises

Euro fashion (Hangzhou) Limited; Hangzhou Sanhe Industrial Development Co., Ltd.

Wu Wenhong, President of Hangzhou women's wear Association (left 1)

12 newly elected governing bodies of Hangzhou women's wear trade association

Ying Renzhong, vice president of Hangzhou women's wear trade association (right 1)

Yu Zedong, vice president of the Hangzhou women's wear trade association (right 1), vice president Zhang Chengda (left 1), gave the card.

Ding Wujie, vice president of Hangzhou women's wear trade association (right 1)

Zhejiang langmairen Garments Co., Ltd., Hangzhou royal garments Co., Ltd., Hangzhou Wei Yun Industrial Co., Ltd., Hangzhou Heng Cai Garments Co., Ltd., Hangzhou Yuan Gu Clothing Co., Ltd., Zhejiang Hiran Garments Co., Ltd., Zhejiang jakai Holdings Limited, Hangzhou Xi dress limited company, Hangzhou Sheng Bai Li Clothing Co., Ltd., Hangzhou Di Shang dress Co., Ltd.

The new vice president of the Hangzhou women's wear trade association's brand extension branch will have 4 units.

Hangzhou turning point Garments Co., Ltd.; Hangzhou Gan Xi Clothing Co., Ltd.; Hangzhou rice dresses Clothing Co., Ltd.; Hangzhou Rong Garments Co., Ltd.

Mao Zhongwei, vice president of Hangzhou women's wear trade association and President of brand extension branch (China)

The first Hangzhou women's wear conference lasted three hours and successfully completed all the agenda.

Ah Chun commentary:

Today's first Hangzhou women's wear conference is good!

Hangzhou women's clothing giants gathered in the 2019 opening year of the external economic environment. Entrepreneurs took the initiative to exchange, explore, learn and interact with each other. Using the joint efforts to empower them, they opened up ideas and promoted the healthy development of the industry.

We should find the gap and short board in the aspects of cultural innovation, collaborative innovation, value creativity and so on. We should also see the revolutionary influence brought by the digital age and further promote the process of pforming the enterprise into an intelligent economy.

With the rapid development of the country, the women entrepreneurs in Hangzhou have confidence in the industry, have an energy in their career and concentrate on industry. We have reason to believe that the future of Hangzhou women's clothing will be better.