Us Second-Hand Luxury Electric Business The Realreal To Be Listed?

Reuters quoted sources as saying that the US luxury resale online retailer The RealReal Inc., which has long been clear, is already in touch with investment banks and intends to IPO (initial public offering) this year.

Six months ago, The RealReal Inc. completed the $115 million G round of financing. It not only raised the total amount of financing from 2011 to $288 million, but also raised its valuation to $745 million.

Perella Weinberg Partners LP's mid end market equity investment fund PWP Growth Equity led the round of financing, the new investors Sandbridge Capital LLC and the inherent investors Great Great also have participation.

Julie Wainwright, founder and chief executive officer of The RealReal Inc., then used new funds to promote entity expansion to new markets, and plans to increase the supply capacity of new order fulfillment centers.

Now the company has opened a physical store in SoHo District of New York and Melrose Avenue in Losangeles, and will continue to promote promotion, sales and commodity acquisition through guerrilla stores.

Julie Wainwright revealed that the price of passengers under the line is two times that of the website. Moreover, they often get high quality consignment goods from guerrilla stores.

As a luxury brand trading platform for secondhand brand handbags, clothing, watches and jewelry, Julie Wainwright believes that The RealReal Inc. redefines the experience of luxury shopping and has become a leader in the field of luxury recycling economy.

She said last year that she did not plan to develop new categories, but would increase the maintenance and customization of luxury goods.

The company's professional team of about 100 Zhen Zhen experts, clocks and experts and gemologists has handled 20-30 tens of thousands of second-hand goods every month. In New York, Losangeles, Washington and other six cities, there are jewellery watches valuation centers, and 100% genuine products are their commitment from beginning to end.

But Chanel Inc. Chanel sued The RealReal Inc. for sale in November 2018, also called The RealReal Inc.'s internal authentication service which was not authorized by Chanel Inc. Chanel, so it was misleading.

At the same time, Gucci Gucci parent, French luxury giant Kering SA (KER.PA) Kai Yun group and American luxury department store group Neiman Marcus Group LTD LLC Niemann Marcus are actively cooperating with The RealReal LLC to jointly explore the secondary market with a scale of US $25 billion and an annual growth rate of 10%.

Julie Wainwright also revealed last year that they are discussing the cooperation of two Mo Vuitton t Hennessy Louis Louis, Louis Weedon, Celine, CELINE's ten most popular fashion brands, two Louis Vuitton, and Celine.

Julie Wainwright points out that luxury brands have seen the stage of selling the platform as a threat to competition. It is not only because many millennials use second-hand websites as a starting point for luxury goods, but sellers and buyers like to browse the two hand websites before acquiring new luxuries.

The RealReal Inc.'s luxury resale report has also become an important reference index for the industry. More than half of users using the platform are the biggest driving force for the growth of luxury goods industry.

According to SimilarWeb data, the flow of realreal.com near 1/3 is from the millennial generation of 24-34 years old, and 18% of 18-23 and 35-44 years old.

The RealReal Inc. and European Vestiaire Collective competitors sell 10%-50% from every paction as commission.

The RealReal Inc. revealed that the average seller would reinvest the sales income of 1/5 into realreal.com shopping.

In the past two years, the most fashionable fashion business IPO is Stitch Fix Inc. (NASDAQ:SFIX) and Farfetch Ltd. (NYSE:FTCH).

In November 2017, Stitch Fix Inc. (NASDAQ:SFIX), a regular online retailer priced at $15 and valued at more than $1 billion 500 million, hit a record high of $52.44 in September 2018, but has since fallen 56%.

London luxury online trading platform Farfetch Ltd. (NYSE:FTCH) priced at $20 per share in late September 2018 and landed on the New York Stock Exchange, with a market value of US $6 billion 300 million and a record high of 32.4 dollars in second trading days. Since then, it has been down and down. As of last Friday, the stock market has fallen 35.6%. Its investors include the Pinault Pino family behind Kering SA Open Cloud group and China second e-commerce group JD.com Inc. (NASDAQ:JD) Jingdong and so on.