Nike Shares Hit The Biggest Downtrend In October, And The Dividend Has Been Smoothed Out.

The joy of stimulating the share price lasted only three days, and Nike shares suffered setbacks.

On the eve of Christmas Eve, Nike shares fell 5.9% to 68.10 U.S. dollars on December 24th, the biggest decline since October 10, 2018.

This decline largely offset the share price gains after last week's strong performance. In December 21st, Nike released its second quarter financial report in fiscal 2019, as revenue and earnings both exceeded analysts' expectations. After the earnings announcement, the company's share price rose 7.36% in after hours trading.

Simeon Siegel, an analyst at Instinet LLC, an American securities firm, believes that the fall in Nike's share price is a general emotional manifestation of the capital market. "The investment situation is somewhat difficult, and the stock market lacks positive and rational factors to drive up."

Meanwhile, Bloomberg has specifically mentioned the apology of Lebron James before the fall of Nike's stock price.

"Last weekend, we did see some controversy about Lebron, which could bring some risks to the company," said Chen Grazutis, Bloomberg intelligence analyst. "Whether it is merchandise sales or brand marketing, he is an important asset for Nike. I am not sure how much this will affect the stock price."

In December 22nd, James shared a lyric on social media. "We get money from Jews, all of which are pure and reasonable."

As the lyrics were related to the racial discrimination against Jews, James shared great controversy and was attacked by netizens.

Subsequently, James deleted the message and made a public apology. "Apology is certain. If I offend anyone, but this is not the reason why I share the lyrics, I always love lyrics.

I thought it was a compliment. Obviously, many people do not think so.

So I apologize. I didn't mean to hurt anyone.

According to ESPN, the NBA alliance will not impose a fine on James's remarks.

In September this year, in order to celebrate the birth of the "Just Do It" slogan, 30th anniversary, Nike NFL quarterback Colin Capenik (Colin Kaepernick) was used as spokesperson. In August 2016, Capet Nick sang the National Anthem in the NFL pre season competition, kneeling down to protest against racial discrimination and judicial injustice in the United States.

After the announcement of Capet Nick's advertising, Nike's share price rebounded to $86.04, reaching a record high after falling 3%.

But in 2018, Nike's share price was slightly dull. After the setback in December 24th, the stock price has risen by only about 1% so far this year.

According to the latest quarterly results, Nike's global revenue grew by 10% to $9 billion 374 million over the three months ended November 31st, while net profit increased 10% to $847 million, while digital business sales increased 41% over the same period.

As Nike's largest market, North America continues to recover, with sales up 9% to $3 billion 780 million year-on-year.

Sales in the Greater China market increased by 26% to 1 billion 544 million US dollars, the fastest growing market area in the world, and double-digit sales growth for eighteenth consecutive quarters.

For the 2019 financial year performance expectations, Nike chief financial officer Andy Campion (Andy Campion) at the investor conference, said that the annual revenue is expected to have at least a high digit growth, may be close to 10%-20% low segment.