In The Re Retail Market, JACK&JONES Opened A "New Big Mac" Store.

Apparel retailing industry is in an important period of pformation. How to seize opportunities and find new growth points has become the key to break the traditional ceiling.

In January 18th, Danish fashion brand JACK&JONES JACK&JONES New Nordic wind flagship store opened in Dalian Roosevelt square and released 2019 new products in early spring.

Liu Tong, a brand friend, and Xu Donghong, vice president of JACK&JONES Greater China, jointly cut ribbon for the new flagship store.

Xu Donghong said that the opening of JACK&JONES Dalian Roosevelt Plaza flagship store meant that the brand opened the store 6 in an all-round way. As a Danish fashion brand, JACK&JONES was providing the fashion forefront trend for Chinese consumers, and at the same time, it focused more on the market changes in the era of re retailing.

According to the data, the flagship store of JACK&JONES Roosevelt square occupies an area of about 1000 square meters. The store design has retained the minimalism of Nordic style, and is integrated with the brand hard, modern and modern urban texture.

Xu Donghong emphasized that in the increasingly fierce market competition, physical stores are not only selling goods so simply, but more importantly, they convey the brand lifestyle and ideas to consumers, so as to better enable consumers to have emotional connections to brands.

To this end, the flagship store of JACK&JONES Roosevelt Plaza distinguishes the different product areas by simple and design Nordic furniture and smooth line structure, displaying classic business casual series, urban sports series and cowboy series respectively.

Unlike ordinary shops, the flagship store has added "Brand Co-lab" and "Season area" areas to show JACK&JONES's cross-border cooperation series and designer selected seasonal products.

The use of high technology to improve the shopping experience of consumers' physical stores is also the core of the 6 era of JACK&JONES stores.

The flagship shopkeeper's window is made up of five frameless HD LED screens. The way of holographic projection breaks the static display mode of past poster.

JACK&JONES also set up an interactive screen at the entrance of new store, which can effectively analyze the consumption habits of JACK&JONES members through intelligent face recognition technology, and provide consumers with more direct and fast wear suggestions.

In addition to the interactive dressing experience, the interactive screen also has the functions of online call shopping, sending member basic information and intelligent payment system, so as to make the purchase process more convenient for consumers.

In addition, JACK&JONES's flagship store's completely open and pparent design, low-density product display, cowboy DIY customization and fun interactive equipment, coffee interactive rest area and a more intimate VIP dressing room are all attracting consumers' curiosity and curiosity about the brand itself.

In fact, JACK&JONES is a brand that grows with the Millennials.

JACK&JONES was founded in 1989 by Danish BESTSELLER bestseller group. Its first entity store opened in Trondheim, Norway in 1991. It is mainly divided into three series: business leisure, urban sports and cowboy pioneer.

With the European design style and rich products, JACK&JONES has gradually attracted the attention of a number of male consumers who are interested in fashion and quickly expanded the store layout to more than 20 countries and regions around the world.

As the leader of modern Nordic fashion and fashion men's clothing, JACK&JONES, which has accumulated some loyal fans, has become the main growth engine of the men's clothing business of the group.

But at the time when the cost of physical stores is soaring, no matter which brand has to be more cautious when formulating a new store plan, and why JACK&JONES dares to open such a giant store at this node, it concealment the brand itself's full grasp of the Chinese market.

In 2000, JACK&JONES officially entered the Chinese market, which is at the initial stage of the emergence of the fashion concept of Chinese male consumers. JACK&JONES, a predominantly Nordic lifestyle, has also played an important role in fashion enlightenment, and was once regarded as a symbol of status by the student group at that time.

Therefore, after entering China, JACK&JONES has always been ahead of the market in the men's wear industry, and still occupies an absolutely dominant position.

After nearly 20 years of deep ploughing and development, JACK&JONES now has more than 2000 Direct stores in China, and has always maintained the industry's leading sales advantage.

In 2015, the group launched the OMS global inventory system, through the algorithm to complete a large number of orders, orders, dismantling, routing, shipping and other processes, to achieve the next line of goods online, no matter which channel consumers buy, they are shipped on a first come first served basis, greatly improving the operational efficiency, but also effectively reduce the inventory level.

JACK&JONES also realized the importance of store experience very early. In 2015, it collaborated with Danish headset brand Bang&Olufsen to build the first offline immersive experience shop, combining technology and clothing with two seemingly unrelated fields.

In March last year, JACK&JONES took the lead in trying out the exclusive electronic business platform "WeMall" in the stores in Beijing. The aim is to let store sales no longer be restricted by time, space and goods, and can continue to operate the customers who are away from the store, so as to realize the multi-channel traffic flow on line and online.

From the global inventory system, immersive experience, to smart stores and interactive fitting rooms, a series of digital innovation initiatives, JACK&JONES has been ahead of the new technology and apparel retail awareness, the industry is also regarded as a textbook for the domestic retail industry data.

Some analysts have pointed out that JACK&JONES will introduce new technologies such as high-tech and "WeMall" into physical stores to achieve seamless convergence of online and offline retail channels. While embracing new things, it also imperceptibly enables consumers to get used to this new mode. When the three elements of products, consumer psychology and consumption scenes are unified, the retail links are opened up, and online and offline logic can be better integrated.

In addition to working hard at the store, JACK&JONES has another move.

In 2018, JACK&JONES launched a new brand idea to make life more interesting and interesting, and invited Cannes Mads Mikkelsen and domestic artist Deng Lun to be the spokesperson.

According to Xu Donghong, JACK&JONES will continue to build new versions of shops while adhering to the "interesting and interesting" positioning, and cooperate with more designers and artists to provide consumers with a continuous sense of freshness.

She stressed that JACK&JONES will continue to explore and research, making fashion more technology and versatile.

In a fickle environment, a sense of crisis can always take advantage. JACK&JONES, who knows this, will not stop there. The new incision in the field of clothing has just been opened. Through the product and service experience, the brand will further deepen the new pattern of light market and fashion retail in China.