H&M Cooperation Taxi Software Lyft Allows New York Customers To Take Advantage Of Clothing Recycling.

Sweden's fast fashion giant H&M encourages New York people to support the Garment Collecting program (Collecting), especially with taxi software Lyft, providing free or preferential services for those who donate old clothes to any H&M store in New York.

The activity time is from January 22nd to 27. The first batch of 5000 H&M customers who are interested in donating their old clothes can use the HMRECYCLES discount code. They will get a $10 discount when they take Lyft to any H&M store in New York.

The donated clothing is not limited to H&M, it can be any brand purchased under any condition.

In addition, as a reward for donating clothes, an additional 15% discount will be obtained when buying H&M clothing.

According to a statement, the partnership between H&M and Lyft is part of the mission of the two companies to solve the problem of climate change and promote fashion circulation.

Since H&M launched the clothing recycling project in 2013, 163 million pounds of textiles have been collected worldwide.

Lyft has also made many environmental efforts. The company is committed to achieving full carbon neutralization in 2018 and using 100% of renewable energy to make up for all Lyft emissions.

Lyft has also worked with cities and public pport agencies across the United States to promote shared bicycles and scooters, such as Citi Bike in New York.

"Lyft is very honored to be able to work with H&M to support Garment Collecting activities and help local communities to donate clothing."

"This is an important step for us and will help us better protect our natural resources," said Ann Ferracane, general manager of Lyft New York.

"We are very pleased to cooperate with Lyft. Environmental protection is one of the important considerations for all our initiatives."

H&M North America always says according to this Martino Pessina: "we are very pleased to be able to help more New York ginseng to our environmental protection projects."