Levis Invited Dou Jingtong And Takuya Kimura To Be Ambassadors Of The Series.

Levi's China's official micro-blog announced that Dou Jingtong and Takuya Kimura officially acted as ambassadors of LEVI'S LEJ's no human denim style.

Prior to this, Levi's also found Cai Xukun as a spokesman for the no ban series.

In fact, Levi's is recapturing the hearts of young consumers.

Cooperation with Supreme, Off-White and other brands helped Levi's create a hot topic. In particular, the Levi's x Air Jordan 4 series shoes had just been launched and became the shortcut choice for the top ten sneakers in 2018.

According to Levi's's new financial data, in the three months ended May 27th, its revenue increased from 1 billion 70 million US dollars in the same period last year to 1 billion 250 million US dollars, up 17% from the same period last year, and has recorded double-digit growth for three consecutive quarters.

The adjusted profit rose 15% to $77 million compared to the same period last year, with a gross margin of 53.9%, up from 52.3% in the same period last year, and net profit 4.3 times to $74 million 930 thousand from 17 million 510 thousand US dollars in the same period last year.