The Market Is Full Of Challenges. Why Is This Old Textile Equipment Enterprise Full Of Confidence? Miu Zhaohui, Chairman Of Haining Textile Machinery Company, Talks About Development

Although the textile machinery market is full of challenges, the company's textile machinery business in 2018 has been steadily improving. Sales of textile machinery products increased by 18% compared with 2017, and export business accounted for 20%, which has reached a new high in recent years. Overseas markets such as Africa, South America and Southeast Asia have been developing smoothly.

In summing up the company's business situation in 2018, Miu Zhaohui, chairman of Haining Textile Machinery Co., Ltd.

Chao Hui Miao

2018 is the 40th anniversary year of reform and opening up. It is also the fortieth year of Haining textile machinery converting to textile machinery.

Today, Haining textile machinery has become a national high-tech enterprise with the annual production capacity of more than 3000 sets of sets of equipment and equipment. It has six leading products of more than 100 series, and the "Shanshan" brand textile finishing processing equipment is in the leading position in the country. This veteran textile equipment enterprise is moving forward confidently and confidently.

Demand is strong, orders are stable.

The finishing equipment is the key equipment to enhance the added value of textiles. The type of processing covers various types of fabrics, such as knitted fabric, woolen fabric, industrial base cloth, industrial textiles and so on. It has wide application fields and the market demand is increasing year by year.

The booming market demand has attracted a large number of enterprises to join in the production of finishing equipment, resulting in the fierce competition in the market. It has also made the market homogenization of the less finished finishing equipment more serious. Many people in the industry are worried that the market of textile finishing equipment is nearly saturated.

Production workshop of Haining Textile Machinery Co., Ltd.

Miu Zhaohui did not quite agree with this.

He told reporters that under the market mechanism of "survival of the fittest", the market structure of domestic textile finishing equipment is constantly optimized, especially in the high-end high-end finishing equipment market has shown two characteristics.

First, market demand for new equipment is increasing.

Domestic environmental protection policy has been tightening up, and textile industry clusters have begun to integrate resources, and the speed of extensive enterprises has been eliminated. However, large-scale textile enterprises with strict management and good brand effect are ushering in new opportunities for development, and the demand for medium and high end finishing equipment will steadily improve.

At the same time, the implementation of the domestic textile industry's external pfer and "one belt and one way" policy has also promoted the development of the relatively backward countries and regions in the surrounding textile industry, and the market in this regard can not be underestimated.

Two, the equipment upgrading and upgrading of downstream enterprises bring new opportunities to the finishing equipment market.

"We are very optimistic about the market of intelligent equipment for finishing equipment.

The expected sales volume of the complete set of new equipment is relatively limited, but the stock of domestic finishing equipment is quite considerable. In the market environment where the operating cost is high, enterprise users are more inclined to improve the added value of products in a short time by means of cost-effective technological pformation, so as to cope with fierce market competition.

Therefore, the market for high-end and domestic finishing equipment will not be saturated in the short term. "

Miu Zhaohui said.

Since 1978, Haining textile machinery has been engaged in research and development, production and operation of textile finishing equipment, raising machine, shearing machine, polishing machine, grinding machine, bristle machine, setting machine and equipment.

After years of market precipitation, Haining textile machinery has gained a firm foothold in the domestic market.

Compared with the products of other enterprises, although the price of Haining textile machinery products is high, with the excellent product quality and good market reputation, the orders and sales volume of various kinds of equipment are increasing year by year.

At present, the share of Haining textile machinery raising machine has reached 70% in the whole country, and the market share of special equipment for wool spinning and industrial base cloth is more than 90%.

By the end of 2018, Haining textile machinery was included in the Sixth Batch of Zhejiang provincial intelligent pformation engineering service company.

Precipitation technology to cultivate the market

The affirmation of the performance of the equipment is an important reason for the rapid increase of the market share of Haining textile machinery finishing equipment.

Over the years, Haining textile machinery has always regarded R & D innovation as investment in the future. It insists on independent innovation, pays attention to physical and chemical research, and improves the product's progressiveness.

It is worth mentioning that the Haining textile machinery and Zhejiang Sci-Tech University jointly developed the "knitting fabric multifunctional mechanical finishing digital complete equipment R & D and industrialization" project, also won the 2018 China Textile Industry Federation science and technology award two prize.

According to Miu Zhaohui, the project has studied the shearing and grinding mechanism of the NC finishing equipment for knitted fabric finishing, optimized the design of the whole mechanism and developed an automatic control system. It mainly optimized the design of torsional deformation Xilin structure, needle roller pmission mechanism, guided fabric automatic correction device, emergency brake automatic protection device, high efficiency scissors knife, expanding roller structure and pmission, and developed the international advanced environmental protection high performance knitted fabric finishing equipment. It has been applied in textile enterprises of Fujian Nanfang Co., Ltd., Ningbo Shenzhou Knitting Co., Ltd. and Guangdong Yida Textile Co., Ltd., and has realized the industrialization production and the whole industry popularization and application.

The ME718 type short flow grinding machine is a well selling equipment of Haining textile machinery.

The grinding machine adopts PLC, human-machine interface and sensors to realize automatic control of the whole machine pmission, high degree of electromechanical integration, perfect tension detection, feedback and adjustment system, so that the machine can achieve constant tension grinding.

The abrasive brush roller of the machine adopts a coaxial arc layout, and the abrasive roller can move to the same center. The fabric is contacted with the brush roller on the inner arc side, and the brush angle can be maintained regardless of the size of the brush roller.

Its multiple rollers, supporting rollers and pallet devices can be used in combination with various processes to suit the needs of different fabrics.

Speaking of product innovation, Miu Zhaohui believes that paying attention to physical and chemical research and not introducing digestion is the concept of Haining textile machinery.

At present, there is a disorderly competition in the domestic textile finishing equipment market. Only by persisting in independent research and development and grasping the core competitiveness can we gain a firm foothold in the fierce market competition.

"Technology needs to be precipitated, and markets need to be cultivated.

The technology of importing and assimilating others can really have a market in a short time, but not every enterprise can thoroughly digest the advanced technology. If the technology is not absorbed completely, there will be a great market risk. So we would rather slow down and accumulate more resources, and carry out independent innovation combined with market demand to consolidate the technological foundation. In fact, when you master the core technology, even if the customer puts forward new requirements, we can also meet in a short time.

Miu Zhaohui said.

As an equipment manufacturing enterprise, Haining textile machinery company has a unique sensitivity to new technologies.

Over the years, Haining textile machinery has been carrying out the "415 small" project activities, namely, developing a new product, creating a new technology, promoting a new technology, pforming a new achievement and invention, and implementing small innovations, small pformations, small designs and small suggestions to mobilize the enthusiasm of all the staff.

Nowadays, "415 small" and other technological innovation activities will also increase the economic benefits of millions of yuan annually.

Integrating resources to enhance soft power

After 40 years of rapid development, Haining textile machinery has established a good brand image in the industry, and its products have also been widely recognized by users.

After completing certain resources accumulation, how will Haining textile machinery go to a new level and realize the sustainable development of enterprises?

In the face of the reporter's questions, Miu Zhaohui said that in the new stage of development, the company will continue to improve product categories, enhance product performance, and provide users with suitable products and services on the basis of enhancing their scientific and technological strength and suitable market development strategies through specialized teams and technologies.

Haining textile machinery will adhere to the research and upgrading of high-end equipment, enhance the "five characteristics", realize "five modernization", and realize the intelligent development of textile finishing equipment.

"Five characteristics" are practicality, stability, reliability, safety and comfort. The five technologies are automatic logistics intelligent, online specialization, standard mode, maintenance unmanned, cloud data platform.

Miu Zhaohui told reporters that textile finishing equipment to achieve intelligent development, the need to integrate high-speed photography, visual system, mapping, micro analysis and other fields of technology in a number of disciplines, in order to speed up technological development in this area, on the one hand, the company actively cultivated the internal strength, set up a special technical training team, engaged in the research of automatic automation of finishing equipment; on the other hand, is also carrying out resource integration, effectively combining internal and external resources to enhance the soft power of enterprises.

In addition, Haining textile machinery has been implementing the "party building 235 project" to train 2 scientific research backbone, 3 marketing backbone and 5 high tech backbone each year to enhance the enthusiasm and sense of achievement of the staff.

Today, textile enterprises are hard to recruit, and Haining textile machinery can still be a stable personnel team, laying a good foundation for the healthy development of the company.

"Strengthening the two ends and making the best center" is our direction of efforts. In the future, we will improve the marketing team while ensuring the quality of products, enhance the international market business, and strive to develop towards the direction of international enterprises.

Although there are many uncertainties in the market, I think the textile finishing equipment market in 2019 should be steady and steady. In this environment, only by correcting the attitude and practicing the internal strength, do not worry and calm down, and enhance the risk resisting ability of enterprises as much as possible, can we achieve great development.

Miu Zhaohui is full of confidence.