Market Size And Development Prospect Of Sports Shoes In 2018

The scale of China's sports shoes has exceeded 100 billion.

Since 2010, the size of global sports footwear has steadily increased, and the status of category has become more and more important.

According to Euromonitor data, the sales scale of the global sports shoes clothing has increased from 194 billion 370 million US dollars in 2010 to US $300 billion 150 million in 2017, and the growth rate is over 5% during the same period.

Among them, the United States remains the largest market for footwear and footwear in the world, accounting for 36% in 2017, followed by China, accounting for about 10.5%.

With the rapid growth of the sports footwear market, the scale of the global sports shoes market has also been steadily expanding.

According to Statistic data, in 2016, the global sports shoes market reached US $112 billion 638 million, an increase of 12.88% over the same period last year, much higher than that of the sports footwear market in the same period. In 2018, it was estimated to be around 121 billion 300 million dollars.

From the sub regional perspective, the main consumption markets of the global sports shoes products are concentrated in two categories, one is the economically developed countries and regions, such as the United States, the European Union, Japan and Canada, and the other is a large number of countries and regions, such as China, India, Brazil, Indonesia, etc.

In these two areas, with the increase of local residents' income, sports awareness and brand demand, China's emerging market has become the main engine for the growth of global sports shoes.

China's sports shoes industry can be traced back to the era of planned economy. At that time, vulcanized shoes were the main products. Cold sticky shoes were just starting up, with low standardization and poor production facilities.

After the reform and opening up, the production and development of Chinese sports shoes gathered rapidly from Shanghai, Tianjin and other places to the Pearl River Delta and Yangtze River Delta, and formed industrial clusters represented by Fujian, Guangdong, Zhejiang, Shandong, Jiangsu and other provinces.

Since twenty-first Century, the national fitness campaign has been unprecedentedly high. Sports consumption has become a new hot spot for residents' consumption. Sports shoes have become one of the most attractive categories in the field of clothing industry in China.

Until the 2011-2013 year, the sports shoes industry was caught in stagflation and recession, but it soon resumed in 2014-2015 years.

Beginning in 2016, as the national fitness campaign was brought into the national strategy, the awareness of public health and the improvement of sports facilities, the sports shoes industry entered a new growth period.

In 2017, the scale of China's sports shoes market exceeded 100 billion yuan, reaching 102 billion 500 million yuan.

In addition, sports shoes are labor-intensive products. With the advantage of cheap labor cost, China has become the largest producer and exporter of sports shoes in the world. In 2017, the output of national sports shoes exceeded 10.

However, with the gradual increase of labor costs, the advantage of labor cost has gradually weakened, and the trend of international sports shoes industry has shifted to India and other cheaper labor countries.

There is still room for growth in China's sports shoes market.

First of all, compared with the developed countries, the per capita sports shoes in China are relatively low, and there is still much room for improvement.

According to the data, the average number of sports shoes per person in China is 0.4 pairs, 4.3 pairs from the US, 3.7 pairs in Europe and 4.4 pairs in Japan.

In the future, as the health industry flourish, the consumption market of sports shoes is expected to grow again.

Secondly, although the domestic sports shoes market has many brands and fierce competition, it is mostly concentrated in the middle and low grade sports shoes market. There are still a handful of brands that have strong brand influence and occupy a high share of the market in the middle and high end market.

Once the domestic brands successfully intervene in the high-end market, the overall size of the sports shoes industry will continue to expand.

Finally, the application of new technologies will promote the further development of the sports shoes industry.

For example, 3D printing, as a new and innovative technology, is of great significance to the field of sports shoes design, and can help designers make simpler and more convenient prototypes and art of designing sports footwear.

Moreover, 3D technology can easily customize products, making it an ideal tool for the fashion sports shoe industry.

It is foreseeable that as a new way of manufacturing, 3D printing technology will have a profound impact on the traditional sports shoes manufacturing industry and its market shape.

Author: Peng Kunyi