Adidas Foundry Group'S Loss Of 12 Million Yuan

In January 28th, Zhejiang Jian Sheng group Limited by Share Ltd (hereinafter referred to as "Jian Sheng group") issued a notice of performance. The company expects net profit in 2018 to increase by 65 million -1.1 billion yuan over the same period in January 28th, an increase of 50%-90% compared with the same period last year, but the company's own brand sales confirm a loss of about 12 million yuan.

In response to this announcement, Jian Sheng group said in its announcement that by the main business, the company's Vietnam base capacity was released, the number of customers and the customer orders increased significantly, resulting in a net profit deduction of non recurring gains and losses for shareholders of listed companies increased by about 20 million yuan over the same period last year. The capacity of the Guizhou base of Zhejiang joutingting Garments Co., Ltd. was increased and the customer orders increased significantly, resulting in a net profit deduction of non recurring gains and losses for shareholders of listed companies increased by about 80 million yuan over the same period last year (2017 and August).

It is noteworthy that in the announcement, Jian Sheng group pointed out that the loss of the company's own brand sales was about 12 million yuan.

In January 15th this year, Jian Sheng Group announced that it was planning to terminate the O2O marketing network construction project of the kin Sheng family's clothing, due to the failure of the project's early stage, and raised 285 million yuan to raise funds for permanent supplementary liquidity.

This means that the group has ended its own brand projects.

It is reported that in 2015, Jian Sheng group established the brand of JASONHOME, selling all kinds of products such as cotton socks, underwear and so on, which are mainly located in high quality parity products, and the project plan began to land in 2016.

A review of the investment projects of Jenn Sheng group ended yesterday, with a total investment of 310 million yuan.

Among them, 180 million yuan invested in the construction of Direct stores, 80 million yuan invested in the construction of its own e-commerce platform and the three party platform, 20 million yuan for the construction of O2O information management platform, and 30 million yuan for brand promotion.

At the same time, the group has also indicated that in the initial stage, it intends to set up 300 direct store entities, and through the domestic e-commerce, cross-border e-commerce, e-commerce and other e-business platform, to build a seamless online marketing network system.

However, with the continuous development and popularization of Internet technology, people's consumption habits have changed.

Previously, in the announcement, Jian Sheng group has said in the announcement that people's products such as socks, underwear and so on have been purchased by Taobao, Jingdong and other network platforms. The products belong to the daily use of personal clothing, which has the characteristics of high replacement frequency, low unit value and strong privacy. Therefore, it is difficult for the group to play the advantage of the O2O mode under the online driving experience. Under the current competitive environment of domestic clothing, the company has difficulty in entering the market development and promotion with its own brand, so it decides to change the project.

It is reported that Jen Sheng group is a professional company specializing in the development, design, manufacture and service of knitwear. It is mainly the world-famous brand ADIDAS, PUMA, NEW BALANCE, FILA, TOMMY HILFIGER, UNIQLO, Decathlon, Muji, Metro, Carrefour and so on. It is also the only listed company in the domestic cotton socks manufacturing industry.

Among them, more than 90% of our products are exported to overseas markets such as Japan, Europe and Australia.

According to China's customs statistics of cotton socks products, Jian Sheng group ranks the top in the world for many years.

Data from research institutions show that in 2018, the group was already saturated with orders and expected to produce about 300 million pairs of cotton socks, an increase of about 15% over the same period last year.

Among them, PUMA orders the largest volume, about 7000-8000 pairs, Decathlon about 40 million pairs, Gildan about 50 million pairs, UNIQLO about 30 million pairs, H&M 35 million pairs.

In September 2018, Jian Sheng group also reached strategic cooperation with urban beauty.

According to the insiders, compared with brand dealers, as a manufacturer lack of brand operation and retail experience, JSG group has some difficulties in its business operation mode. The cooperation between Jen Sheng group and urban beauty is actually expanding domestic customers, not selling management experience. Therefore, it is necessary to terminate its own brand to develop OEM business, or expand the scale of production for jn group.

Author: Fang bin Nan poplar