"Slow Growth Era" To Achieve Prosperity In Production And Marketing, How Will Dezhou Huayuan 2019 Plan To Win Again?

At the annual meeting of Dezhou Huayuan eco technology Co., Ltd. held in 2018, Li Xiangdong, general manager of the company, concluded: "2018 is a more severe year for the development of enterprises. There are trade barriers that are increased by US tariffs, and there is an objective fact that demand is not strong.

However, with the joint efforts of many parties, Dezhou Huayuan operates smoothly, producing 43400 tons of yarn per year, an increase of more than 2000 tons over the same period last year, and a total sales of 42569.35 tons of yarn, an increase of nearly 2600 tons over the same period last year.

The sale of 1 billion 413 million yuan made this differentiated yarn enterprise win a prosperous record in the era of slow economic growth.

How to get a place in business competition is becoming more and more important.

It is reported that as early as 2014, Dezhou Huayuan set up a technology center committee, which is responsible for coordinating and coordinating the company's work in technological innovation and product development.

In order to encourage innovation, they also formulated a detailed reward mechanism to reward engineers and technicians who contributed to the development of the company.

Under the great reward, Huayuan is also moving faster and faster on the road of differentiation.

In 2018, only 8 items of innovative products were realized, and more than 1800 tons of yarn sales were realized.

In the book "variable", the author He Fan states: in the early stage of development, we look at the trend and the trend in the later stage of development.

After a certain period of social and economic development, there will be differentiation, and enterprises and enterprises will become more different.

In the future era, the minority is the mainstream.

In order to enable enterprises to have longer feelers and sharper tactile senses, the vision and layout of internationalization have become a necessary topic after enterprises have developed to a certain stage.

According to Li Xiangdong, today's Dezhou Huayuan has set up an office in some parts of the market, including Qingdao, Shanghai and Hongkong.

It is an important task for Dezhou Huayuan marketing department to accurately study the regional market characteristics and accurately and quickly grasp the regional market trend.

In addition to direct customers, Dezhou Huayuan also has a cooperative relationship with the terminal brands. Each year, during the early summer and autumn winter development season, their developers will work together with the design department of the terminal brand to improve the development plan of clothing products.

It is such a converged service mode that lets Dezhou Huayuan team understand the development needs of customers' brands at the first time, and thoroughly understand the information of the entire industry chain, so that the company can run more targeted.

In 2019, the uncertainty of the domestic and foreign market environment such as the textile industry in China increased, the operating pressure increased compared with that in 2018, and the internal demand of the industry to promote the development of high quality was more urgent.

The market proves that Chinese consumers are more receptivity to technological innovation than Western consumers, and are more willing to try new things.

It is this unique atmosphere that allows China to become an Internet power in a very short time. It also enables Chinese entrepreneurs to see more business models innovation in the Internet.

In Li Xiangdong's view, the textile industry is trapped in the threat of poor sales, the industry through the "Internet +" mode of application, can produce a big change.

On the one hand, the industry can use the Internet to build a sales platform directly facing the terminal customers, and at the same time, get the customer's direct feedback on the products produced for the first time so as to make strategic pformation in time. On the other hand, the big data technology based on the Internet platform can better establish relevant early warning models, analyze the trend of product supply and marketing and the fluctuation of customer preferences, so as to be able to grasp business opportunities in time and peel off bad products in time.

In addition, Li Xiangdong said that the adjustment of the global textile division system and the acceleration of the reform of the trade system will promote enterprises to make more effective use of the two markets and two kinds of resources, take the initiative to "go out", enhance the internationalization level of the textile industry, and create a new prospect for the opening and development of the textile industry.

"With the pformation of society, the younger generation is unwilling to engage in textile and other technology industries, and workers are no longer the primary choice for young people to get employed. Textile workers are no longer connected, and will also become a long-term subject troubled by textile enterprises."

Li Xiangdong said.

In the context of rising labor costs, upgrading the digitalization and intelligentization level of textile equipment has become an important means for textile industry to improve labor productivity and product quality stability.

"In 2019, Dezhou Huayuan will find a good location in the coordinate system of technology and rules from a new perspective."

Li Xiangdong said.

"From the traditional industry to the new technology field, the scale is still the main mode of China's commercial success. Huayuan should speed up the expansion of its scale. In 2019, 85 thousand high intelligent spinning spindles will be added, and the output will reach 1 million spindles in the next 5 years, and the output value will be 4 billion."

In terms of design, Dezhou Huayuan will take human centered design thinking to balance the needs of people, business continuity and technological feasibility, and introduce more, more humanized new, unusual and special products.

At the same time, the technological boundaries, product boundaries, business boundaries and organizational boundaries are becoming increasingly blurred. We should break through the boundaries and cross points, innovate technology and innovate products.

"Clothing is an everlasting need. Textile is an eternal industry that creates value. We have always insisted that the textile industry should not relax, do fine, do fine, grow bigger and stronger."

Li Xiangdong concluded.