Champion Runs Daqing For 100 Years, And Its Global Sales Target Exceeded 2 Billion Dollars By 2022.

Champion, a street fashion brand in the United States, announced the start of a year's theme activity called "100 Years for the Team (team 100 years"), celebrating the 100th anniversary of brand establishment.

Champion was first established in 1919.

At that time, the founder Feinbloom brothers founded Knickerbocker Knitting in Rochester, New York, and signed an agreement with the Michigan Michigan football team to produce uniforms.

In the 30s of last century, the company was renamed "Champion Knitting Mills".

Over the years, it has invented a variety of sports related apparel, including anti woven sweaters, cotton jerseys, hats with sweaters, double-sided T-shirts and breathable mesh shorts.

In 1989, Hanesbrands Inc., a fashion group in Winston-Salem, North Carolina, bought Champion.

The centennial celebration of Champion will start with a short video featuring a basketball player Magic Johnson, a member of the Dream Team team.

In 1992, the United States first sent all the "dream team" composed of professional basketball players to the Olympic Games and won the gold medal all the way. They wore Champion sportswear at that time.

Magic Johnson said: "as a member of the" dream team ", I personally experienced the power of people to unite to achieve their great goals.

In 2019, Champion will show different sports teams through social media, websites, exclusive products, activities and influential partners. These teams will also appear in their Centennial celebrations.

David Robertson, brand marketing director of Champion, said that this is the first global activity of Champion. They will encourage consumers to participate and share their team stories on a global micro website.

The event is designed to embrace a variety of sports teams. "Whether you are a four person professional sports team from Tokyo or an amateur team from 300 people in Texas, Champion wants to find you and share your story."

For example, Broolyn's Urban Dove charter school is one of the teams that will be displayed on the website.

This school trains students' sense of teamwork through sports, health and fitness activities to help students in difficulty.

In addition, the VC LONDON women's Motorcycle Club will also take part in the event.

As part of the celebration, Champion will also launch three special edition products this year, including hoodies, T-Shirts, shoes, handbags and other products that inherit the Champion gene.

In addition, Champion will hold a series of celebrations in key markets, and retail stores in all regions will also take part in it.

"It's an important milestone for Champion," said Jon Ram, President of Hanesbrands global sportswear department. "It's a great milestone for us to reflect on what the evolution of" team "and" Sports "mean for today's global consumers.

He added: "from the very beginning, helping people come together in teams and become innovators in the industry is an important part of our brand story.

Now is the time to celebrate and look forward to the future and consider how our team can help the world get better.

Thanks to its recent high-profile cooperation with brands such as Supreme, Beam, Kith, Vetements, Wood Wood, Timberland, Todd Snyder, Champion is becoming more and more popular in the millennial generation.

Susan Hennike, President of Champion North America, said that such cooperation can "build Champion brand awareness, push us to a new level and remain competitive in turbulent markets."

Susan Hennike revealed that according to the statistics of Google's sportswear made by Google in 2017, the surge in sales of the goods category was mainly driven by young consumers on mobile devices, with a growth rate of 124%, of which 77% were new consumers.

In fact, more than half of Champion's official web traffic is driven by consumers under the age of 24.

Snyder, a designer who started working with Champion 9 years ago, said: "cooperation with Champion is a great honor. This is an important milestone in my career.

Over the past 20 years, I have been collecting retro Champion clothing.

I bought more than 1000 pieces from dealers in Japan, London and Losangeles, some of them dating back to 50s, and they are my important inspiration.

Amazing sales growth

Last November, HanesBrands, the Champion's parent company, the American underwear and sportswear manufacturer, announced the key financial data for the third quarter.

Despite its poor overall performance, sales growth of Champion was very strong. Sales increased by 30% over the same period of exchange rate, mainly due to double-digit growth in the US, Asia and Europe.

Excluding the negative effects of shrinking the mass market channel (referring to the lifting of authorized cooperation with the US retail giant Target), Champion sales increased by 40% over the same period last year.

At present, Champion has an annual sales volume of about $1 billion 300 million outside the mass distribution channel. Its target is to exceed US $2 billion by 2022 to achieve a CAGR of 15%.

Champion clothing products, men's clothing accounted for 55%, women's clothing accounted for 45%.

Champion anti Woven Sportswear is also very popular. Since the product was re released in 2016, sales have increased by 66% in the past three years.

Tomohiko Hirano, vice president and Asia Business Director of Hanesbrands, said that 35% of Champion's business in Europe came from Italy, but the company hopes to grow in France, Germany and the UK.

Champion is the most significant growth in Asia.

Tomohiko Hirano said that Champion had 41 stores in mainland China last year, and expects that the number of stores in mainland China, Taiwan, China, Hongkong, Korea and Australia will reach more than 250 in the next few years.

At present, there are 94 stores throughout the Asia Pacific region.

Author: Jin Daiqian