In 2018, Ten Pairs Of The Most Expensive Second-Hand Shoes Eight From Nike, The Highest Premium Of 2438%

In 2018, the most expensive pair of shoes sold in the second-hand shoes market is hard to say: NBA green basketball shoes have never been put on sale since the appearance of the 2017 NBA all star game. It is one of the three of the retired Kirby Brian's first signature shoes Kobe 1 and California Street brand.

The color matching is limited to friends and relatives. Only in July 14, 2018, the Undefeated Tokyo Harajuku new store opened for sale.

The average selling price of $180 in the secondary market was $3904, or 2169%.

It looks terrible.

But compared to many years ago, Nike's AJ shoes resale can easily make shoes dealers earn tens of thousands of dollars, and now the second-hand shoe market has not been so crazy.

And as more and more players enter, the market becomes more standardized.

North American shoe trading platform StockX is one of them.

Its predecessor is the information website Campless, now it is an online second-hand shoe sales market. On the platform, they present statistics from eBay and other electricity providers, telling users the historical paction price, fluctuation and premium ratio of a limited number of shoes, just like stocks.

Recently, StockX announced the most expensive ten pairs of used shoes in 2018, ranging from $1430 to $3904.

The most expensive price is the joint Undefeated Kobe.

The lowest price is the joint venture Star All Over co operated by Nike AF1 and Edison Chan Clot, which is 233.3% more expensive than the selling price of $450.

The highest increase was that the average paction price was second of AJ1 Basel Black color matching, or 2438%.

8 of the list of average paction prices came from Nike.

This is basically in line with what the industry generally believes is the return of Nike in 2018.

About two years ago, Adidas, who could occupy the list, appeared at the time as a subversive face and now moved to another rankings.

A large number of Yeezy shoes sold in 2018 have basically completed the commitment of Kanye West to "everyone can wear coconut".

From the perspective of market share, Yeezy's two shoes account for 31%, while the remaining 8 Nike add up to 69%.

If you look at the list carefully, you will find that the definition of cool in this niche market is changing. There are many other factors that can make the price of a pair of shoes higher.

3 athletes appeared in the list.

Kobe, Erwin, and Jordan everywhere, but Erwin is currently in service.

In conjunction with Triple S, a sixth year old investor, the luxury industry has invested significantly in sports shoes over the past two years.

Second and fourth of the paction price are Nike's two pairs of AJ1, which are on sale at the Basel Art Fair.

This is the classic formula of AJ + art.

The only pair of ADI shoes ranked third is the 3D print soles developed by the German sports group and the Silicon Valley venture company. The joint name is Invincible, a fashion shoe store.

In addition to AJ and AF, the three pairs of Nike shoes are the new soles technology Zoom launched by the company in 2017 by Marathon Challenge Breaking2, which also sold at a high price in 2018 combined with several marathon sports shoes.

In short, the old rules of the game (scarcity, shoe technology) are still playing a role, and the new rules of the game are beginning to appear, including the increasingly influential trend of shop outlets, the joint name of fashion brands, the premium of art and celebrities, etc.

When more and more players participate in the market, the names of a pair of shoes can get longer and longer, or even 3 lines can be completed. Just like a kind of password approved by the community, you must know all the players on this table.

Matt Powell, a sports business analyst at NPD group, once commented on the number of sales of sports shoes that relied too much on sports companies.

"This is the Achilles heel of the industry.

Their wealth is controlled by the power outside their business.

If there are too many products on the market, it will force the resale market to collapse.

In 2014, Nike carved more than 52 pairs of AJ shoes in one year, so that the AJ resale market suddenly extinguished.

But shortly afterwards, Adidas joined in and expanded the collection market with the Yeezy series.

By the year 2018, there would be a large number of designer shoes and sports companies' shoes in every fashion week. With the expensive sports shoes launched by luxury brands, more conspiracy participants would make the market flourish, and it would not seem easy to collapse in a short time.

Behind this is the trend that consumers are paying more and more attention to by brands.

The scale of the sports shoe resale market is different from that of the industry. The popular saying is the $1 billion announced by StockX in 2014.

But in fact, founder Josh Luber has been revised to 6 billion in 2018.

According to a report by Grand VIew Research, the scale of the global sports shoes market will reach US $95 billion 140 million in 2025.

Because there are still many pactions under the surface of the water, in addition to the open e-commerce platform, in recent years, the emergence of sports shoes resale APP, there are hundreds of Street store consignment stores and eBay, Taobao such integrated platform, it is difficult to count an exact number.

But from the perspective of capital flow, investors are very optimistic about the resale of shoes.

We sorted out players who received financing and mergers and acquisitions in 2018. There are many kinds of money behind them. Celebrities, venture capital funds and fashion groups, such as Stadium Goods's luxury Farfetch, are signs of integration between the first and two tier markets.

All platforms are doing their best to scale up, because businesses that are most effective in determining users' "willingness to pay" will have more advantages than competitors.

This makes the data of scale become more important than ever before.

No one will naturally believe that the $418 Yeezy 350v2 is "cost-effective", but if the platform can prove that the figure is at a historical low and is very conservative, it will encourage users to place orders.

The emergence of platforms has made the market more specialized, and their ability to engage in the trend of consumers is valued by Brand Company.

Eddy Lu, the founder of GOAT, who already owns 11 million users, said that 25% of the stock on the platform is not second-hand shoes, but from the latest products of all brands.

GOAT is the first fully resale platform based on APP, and their growth depends mainly on advertising in Apple stores.

StockX backs the Quicken Loans group, which is holding the Detroit reconstruction fund. They are the largest platform for sale of shoes in the US market.

StockX has begun selling second-hand collections such as street wear, watches, bags and so on.

At the same time, Stadium Goods, which has invested in LVMH's fund, has set up a physical store in several major cities to develop its own online resale business.

The brand has opened a Tmall store and launched the Chinese version of APP.

It can be imagined that the exclusive products of LVMH group will be limited in this channel in the future.

At home, a similar business has a APP of tiger flags, and YOHO! BUY, which announced the launch of the UFO sneakers in the late 2018.

The latter is also a primary market with a resale platform.

A landmark example is that in April 2018, Italy fashion house Versace chose to sell the limited daddy's shoes Chain Reaction, which was co launched by the brand and rap singer 2Chanz, on sale of APP GOAT, which sells for $920.

At the end of the day, there may be a variety of absurd scenes: a sale and two sales Seamless, the first person who grabbed shoes, even need not get the real thing, can turn online to another customer who is obsessed with sports shoes.

Author: Zhu Kaiqi