Behind The Children'S Clothing Market Chaos Is Difficult To Solve, What Problems Will Be Faced In The Future?

The popularity of children's clothing industry is seen by investors. A large number of entrepreneurs are pouring into the children's clothing industry. The competition pressure of the industry is bigger and bigger, and the homogenization of children's clothing shops is getting more and more serious. These are problems that can't be ignored. Investors can't just look at the exploding industry, but understand the trend of the industry. What problems do children's clothing industry need to face in the future?

First, the degree of standardization is not high.

For enterprises, standardization is a long-term accumulation process. At present, the technical quality of some employees is relatively low, and the importance of national standards and related product standards can not be fully and accurately understood. In addition, the production equipment and technology are backward, the management level and technical strength are poor, and the quality of products is not valued. In order to reduce costs, purchasing quality and low price surface accessories, resulting in the quality of products can not be guaranteed.

Two. The overall quality is low.

China's children's wear industry has a bright future, but it still faces many problems. Because of lack of funds and relatively low level of equipment and inadequate quality control, small and medium-sized enterprises have resulted in low qualified rate of products, resulting in low overall quality of textile products for children and infants.

At present, the pattern of Chinese children's wear market is that about 30% of the enterprises in China have their own brands, and about 70% of the enterprises are on behalf of processing. The phenomenon of generation processing is very common, that is, the production units and sales units are not the same enterprises, while sales units generally pay attention to marketing. They are relatively less concerned about standards, product quality requirements and product defects, and there are loopholes in the quality requirements and product quality checks of production enterprises, and products are prone to quality problems.

Three, the profit space is too high.

In terms of clothing profits, if ranked, women's clothing should be the first, at least 100%, men's clothing next, children's clothing profits the smallest, if a children's clothing shop does not sell more than 10 items of clothing every day, it will be difficult to survive, and women's clothing stores, especially brand women's clothing store, one day, one, the boss's profit is very large. It can be said that children's clothing industry profits are not as big as we imagine. But now the market competition for adult women's clothing is too fierce, men's clothing competition is relatively full, only children's clothing and opportunities.

Four, the price is not lower than that of adult clothing.

From a national perspective, children's clothing market competition is not fierce, a child's clothing is only 1/3 of adult clothing, but the selling price is not much cheaper than adult clothing. At the same time, it also puts forward higher requirements for quality. Good children's clothing brands will consider children's psychological and physiological needs in designing, and constantly satisfy parents' demands for children's wear. The safety problem of children's clothing often exposed has brought a lot of influence to the industry, and has become a short board that restricts the development of children's clothing in China.