Us Centennial Cowboy Veteran Levi 'S Starts IPO Again

On Wednesday, the American leisure jeans brand Levi Strauss & Co. (Levi's, hereinafter referred to as "Levi" s) announced that it had submitted relevant information about IPO (initial public offering) to the securities and Exchange Commission of the United States.

The 146 year old American symbol Cowboy brand landed on the US stock market in 1971, and then delisted in 1985.

Levi 's plans to be listed on the New York stock exchange with the ticker symbol "LEVI".

The number and price range of issuing shares have not yet been determined.

As a pioneer of jeans culture, Levi 's was listed in 1971 and raised about $50 million. It was one of the largest IPO cases at that time.

But after the listing, the company's profits have declined and share price movements are not ideal.

In 1985, Levi Strauss was re privatized.

For more details, see: Levi 's cowboy or return to the US stock market at the beginning of next year, market capitalization or US $5 billion.

In 1984 and 1996, the successor of Levi Strauss leveraged two times from the employees and the outside hands to reclaim the company's shareholding, and regained control of the brand.

However, the huge bank liabilities undertaken by the company made the company breathe for a long time and had to reduce all costs to maintain the company's development and forced the production line to shift from the us to overseas.

In the meantime, Levi 's was also exposed as a "American made" jeans, which is actually a scandal in China.

At the same time, the rise of many other cowboy brands and fashion apparel brands has shaken the market leadership position of Levi s.

In 1997, the annual sales of Levi 's reached $7 billion 100 million, even higher than that of the sports giant Nike, but only four years later, it fell to 4 billion 100 million dollars.

The ten years since then have been in a state of depression.

In 2011, Levi 's board invited Chip Bergh, who worked for Procter & Gamble Procter & Gamble Company for 28 years, as CEO.

Under his leadership, the group has adjusted its strategy to ensure that its core business is stable and expand to more diverse categories and markets, so that the brand is back to the track of healthy growth.

In the 2018 fiscal year report released in early February this year, Levi 's sales increased by 13.7% to $5 billion 575 million over the same period, achieving two digit sales growth for fifth consecutive quarters.

At present, Levi 's sells more than 50 thousand retail outlets worldwide, including about 3000 separate stores and store outlets.

Levi 's is currently the largest shareholder of the Levi Strauss family, the founder of Mimi Haas and Margaret Haas, and its Japanese subsidiary Levi Strauss K.K. has been listed in Tokyo.

Goldman Sachs & Co. LLC (Goldman Sachs Group) and J.P. Morgan Securities LLC (Morgan Chase) will serve as the main joint book manager of the IPO, BofA Merrill Lynch (Bank of America), Morgan Stanley (Stanley), and the bookmaker.

BNP Paribas Securities Corp. (Paris bank securities company, France), Citigroup Global Markets Inc. (Citigroup Global Finance Limited), Drexel Hamilton, LLC, Drexel, Hong Kong, Hong Kong Securities (USA) company, Hong Kong and Shanghai Securities Company (USA) company, the company will serve as co manager.