Brand Analysis: H&M2018 Annual Revenue Growth Of 5% To $22 Billion 700 Million Is Still The Direction Of The Future
H&M announced its 12 month operating performance as of November 30th. The world's second largest apparel retailer launched a pformation plan last year, investing heavily in logistics and digital technology to improve shopping experience and product lines.
This includes upgrading of its mobile applications and faster delivery.
The company is also developing a new H&M concept store.
In the last three months of its fiscal year, the company spent about $48 million 500 thousand on logistics and technology.
Persson, chief executive of H&M, said that the upgrading of the company's logistics system will inevitably lead to an increase in costs, but will bring a series of improvements to customers.
In the context of rapid changes in the fashion industry, in 2018, we accelerated the pformation to the future, proving that our business has ended the challenging year of H&M group and industry, and we are on the right track, "he said.
Persson said that for H&M and the industry may be a challenging year, but through the difficult first half of the year, there are signs that the pformation of the company has begun to take effect.
H&M's annual revenue increased by 5% to $22 billion 700 million, while net sales increased by 3% in local currency.
Profits fell by 21.8% to 1 billion 360 million dollars over the same period last year.
Online sales rose 22% to 30 billion kronor ($3 billion 200 million), now accounting for 14.5% of the company's total revenue.
We expect this trend to continue with stronger customer services and improved procurement and logistics, "Persson said.
Although this performance is still far below our goal set in early 2018, these positive signals confirm that we have made progress in all strategic areas of focus: creating the best customer service; fast, efficient and flexible product processes; a stable and scalable technology base; and increasing new growth through shop and online expansion.
"
H&M opened three new logistics centers in the fourth quarter with a total area of about 230000 square meters, so it can provide faster delivery and wider classification for customers, while reducing the capacity constraints of some markets in 2018.
We also completed the online pformation of investment in 2018, enabling us to successfully launch in Germany in January 2019, and earlier in 2018, difficulties in logistics upgrading in some markets resulted in the fourth quarter cost increase.
H&M said capital expenditure this year will be less than last year, and will continue to shift the balance of investment to digitization.
Source: Chinese fashion circle writer: Sun Huahua
- Related reading

La Natsu Bell Aura Retreat: Share Price Plunged 75% Net Profit Decreased 90%
|
Lost In The United States: Can The New Retail Wave Regenerate Its Past Glory?
|- I want to break the news. | C Card Punching, Interesting Adventure, Will Release Your Pressure Here.
- Female house | Practical Tips, Three Tips For Choosing Fiber Laser Marking Machine.
- Fabric accessories | Nantong Established Stock Industry Association
- Fabric accessories | The Eighteenth Dalang Weaving Conference Was Held In November.
- Fabric accessories | Nanfang Shares (600250): To Buy Qinhuai Scenery And Storm
- I want to break the news. | Shenzhen Fashion Exhibition Opens YOSAR Theme Pavilion For Exploring The Future
- Company news | Hongxing Erke Responded To "Chopping Orders": Compensation For Normal Consumers 50 Yuan Coupons.
- Company news | A Pair Of Broken Pants Is Sold For 150 Thousand! Levi's Jeans Are Turning Over.
- Men's district | When Men Are 40, They Don't Wear Earth Shirts. Now They Are Short Sleeved Polo Shirts.
- Fabric accessories | Fast Sales Will Reduce 85% Disposable Plastic Products
- China Taiwan Province Express: Textile Factory Exhibitors Us Outdoorretailersnowshow Get Us $4 Million Order
- Made In China: Bigger And Stronger Textile And Garment Industry Face Up To Problems And Strengthen Confidence.
- Textile Express: Peng Yuande: Revitalize The Traditional Ramie Industry In Hunan
- Textile Express: Time Is Flowing, Bring You Back To Zhejiang Hemp Spinning Mill.
- Uniforms: Spring Work Clothes Style, Create Beautiful You.
- Wear A Coat Like This Date.
- Style Recommendation: Is Cultural Shirt Like This? It'S Not Clear!
- Brief Introduction To The Four Steps Of The Clothing Circle'S Joint Name
- C&A Encountered Waterloo, And Continued To Be Purchased.
- Vitoria'S Secrets Continue To Be A Hopeless Recession