C&A Encountered Waterloo, And Continued To Be Purchased.

According to the world clothing shoes and hats net, 2018 can be described as

Brand "cold winter", the major fashion

More or less affected.

According to the top five fast fashion brands ranking 2017, No. 1

(Spain), second H&M (Sweden), third UNIQLO (Japan), fourth C&A (Holland), fifth GAP (USA), the five most fashionable brands were founded C&A, founded in 1841.

Has C&A been so weak for so long?

C&A's five sub brands are: Yessica: young professional women's clothing; AngeloLitrico: young professional men's clothing; Clockhouse: youthful vigor student clothes; Palomino: colorful and high-quality children's wear; BabyClub: safe and comfortable fashion children's wear; five sub brand children's wear occupies two seats.

Worldwide, children's clothing market is regarded as a "meat and potatoes" - according to the data of Ou Rui International, since 2010, the growth rate of children's wear market has been higher than that of men's and women's wear market, and this trend is expected to continue at least until 2020. A credit Suisse report describes the annual amount spent by parents on children under 14 years of age. In 2015, for example, the parents of the United States spend 487 yuan (3060 yuan) on their own children.

In Japan, the figure is 435 dollars.

The annual cost of Chinese families for children under 14 years of age is $92 per child in 2015, so the Chinese market still has great potential to tap.

Channel sink, expand shop scale

The fast fashion market war has gradually burned into the field of children's wear.

This shows that there are more and more children's clothing stores with fast fashion names on the market.

In February 3, 2018, Holland's fast fashion brand C&A opened its first independent children's clothing store in Chengdu high tech Zone, Kade square and New South.

In order to publicize the opening of the new store, the brand has also opened a flash store in the above mall atrium area, and has been selling for 11 days from February 1st to February 11th.

This is in line with the interview given by C&A brand retail operations and development director Tong Tong Lin in an interview in August 2017.

He said at the time that C&A would sink the channel to the two or three tier cities on the one hand, and increase the sales of children's clothing market on the other side, especially the establishment of independent children's clothing stores.

Using data to set up shop accurately

C&A, through Alibaba's brand data bank, integrates smart stores, business circles, advertising data, media data and other real-time integration into brand own consumer data assets.

New retail will not only stay on the online drainage stage, but more importantly, it will form user relationships (fans, members, shopping guides, etc.) through online touddown to drain users to offline stores.

In May 2018, C&A used data analysis to set up shop in Kunming, where consumers were mainly 18-34 year old young women, and 75% of them were married. Women's clothing and children's wear were just the key development category of C&A, so Kunming was chosen.

C&A is the first international brand of new retail products, and the first fast fashion clothing brand in the world to open nearly 100 stores.

Strict quality control and direct supply.

C&A has been in direct sourcing in Asia for over 30 years.

In addition to the original suppliers serving C&A, C&A (China) has also established a local supply chain system for its upcoming business in China.

As early as 2000, C&A's infant clothing suppliers in China were required to provide Oeko-Tex Standard 100 certificates.

By 2005, C&A extended the requirement to all adult clothing.

C&A encounter Waterloo, continuous shop and will be purchased.

In terms of C&A, since its historic revenue gains of 3 billion 90 million euros in 2011, its brand performance has been declining year by year.

In 2017, brand sales were frozen at 2 billion 620 million euros.

In order to save costs and reverse the situation, the store became the hottest news with the highest brand correlation: in July 2016, C&A announced its withdrawal from the Russian market; in 2017, the Chinese market, including the flagship store of Chengdu Hechun Road, and the Dragon dream shop of Shanghai, were also closed down.

In early 2018, it was news that C&A would be bought by Chinese consortium, so far the information has not been confirmed.

Fast fashion "cold winter" speech has been widely exaggerated, and every fast fashion brand has gone on thin ice.

But if there is no clear understanding of market changes and positioning, the advent of "cold winter" is only a matter of time.

At present, the performance of C&A is not ideal, but from a strategic point of view, it still stands the test.

More interesting reports, please pay attention to the world clothing shoes and hats net.