Brief Introduction To The Four Steps Of The Clothing Circle'S Joint Name

According to the world clothing shoes and hats net, 2019 New York

China's Day is underway. This is our homeland.

There is nothing special about brands showing the world the big day of Chinese design.

But a cross-border joint name of fashion and beer has attracted our attention.

When did beer become the darling of fashion? What kind of ghost is this? Can it reflect our Shandong people too?

In fact, it is not just Shandong. In February 9th, the Northeast brothers Harbin beer and the US tide brand Pony made a show with 5 coats designed by Chinese designer brand Chen Peng.

Except for the show.

Almost all of them are covered with "ha", "chao chao beer", "a Harbin beer" and "Happy Together" brand printing.

Seeing the picture above, there is a cool chill in my heart. The style is like Harper's work clothes.

Until I saw this picture, I felt that I could come back, and the obvious sense of design increased a lot.

The warmth of a warm baby is felt by a cool thread.

It's not the Chinese beer festival. It's too much. It's the two largest beer company in the country. Its brand must have been drunk by the whole nation.

Tsingtao Brewery from Shandong is also involved in the tide of cross-border fashion in New York fashion week.

From its official publicity material, we show that the Tsingtao Brewery joint brand NPC has launched a joint name.

NPC is the tide card created by Li Chen and Willber Pan.

In February 14th, Tsingtao Brewery's joint NPC show will give you a glimpse of the fact that from today's promotional photos, retro style is strong, and Tsingtao Brewery's Centennial culture in 1903 is the theme.

In fact, whether it is Harbin or Tsingtao, it is a cross-border joint name of two industries.

Although personally prefers Shandong's Tsingtao to retro wind, from the perspective of the entire apparel industry, joint name is only a manifestation of brand expression value. There is no need to compete for the means of two-way output of brand value. After all, no one can say that he can touch the trend of consumption either big or small.

If we count the joint names of garment circles, we can find that they can be divided into four steps: interbank, brand, star, culture and art.

These 4 steps can be said to be quite material. These first steps cross the line: there are many ways to go, such as pornographic websites, Durex and so on; the second step brand: the direct cooperation with the same brand is very routine.

Have you seen the different frequencies of the same paragraph? Have you seen the same frequency in the same frequency? The third step Star: This includes the movie and song stars and the animation stars; the fourth step: culture and art, mainly focusing on all kinds of art museums and museums.

The following is the method of step-by-step lifting chestnuts, which is better than the high and low ones.

Step one: Fame

Brand X industry: Moose Knuckles of pornographic website cooperation

Moose Knuckles is a local high-end feather brand in Canada. The group is mainly young people, mainly in sports and leisure.

It can be said that the canadian goose's younger brother, its fire reason is with the world's largest pornographic website cooperation, launched the joint name "fun" down jacket.

In general, luxury brands will try to avoid pornography in order to create a high-end image.

But Moose Knuckles has taken a different path. As for why we want to cooperate with pornographic websites, the spokesman once said, "I think our customers are all new people, so we launch a more sexy and bold design."

Such bold cooperation did make Moose Knuckles a hit.

The second step is to become famous again.

Brand X brand: representative figure supreme

Supreme1994 started playing the joint name, LV, CUCCI, Nike, VANS and so on and so forth. The more daring is supreme and the Champion Cooperation Co location with the positioning tide brand. The two competing brands cooperate together, well, we can really have two of them.

Of course, apart from directly linking up with the fashion brand, supreme also has some other joint names. After all, 25 years is long enough. It has to be said that the title of "Wan Lian Wang" is not supreme.

Also, please forgive us for not giving you a specific figure! In short, this high frequency joint name is one of the important reasons for supreme's popularity.

The third step: cut leek.

Brand X Star: representative character Kan

If you can index him, you will find that his label is an American rapper. Because I have no experience in this field, I can only hear that Mr. Kan is one of the top rappers in the United States.

In fact, at first, Mr. Kan worked with Nike, and the Yeezy series became popular at that time.

The most expensive non red coconut Air Yeezy 2 "Red October" in the entire Nike Yeezy series is close to the market price of $40000.

Later, it was Mr. Kan who turned to Adidas. What impressed me most was the 1899 yuan YEEZY Boost 350V2 "Triple White" which was launched on the Chinese market in September 21st last year. This shoe is on sale at Adidas official website.

According to relevant information, this shoe sold 30 thousand pairs in 3 minutes.

On Tmall, there are more than 50 thousand pairs sold. Only Tmall has 95 million 240 thousand of sales. Plus the official online and offline shops, it can be said that the sale of Adidas shoes in China is several billion on sale day.

The fourth step: cut a knife deeply.

Brand X art culture: the representative figure GUCCI

The most famous one is GUCCI. Alessandro Michele, the helmsman, has been keen to find artists' cooperation since she took office, and has revolved around the relationship between art and fashion.

You can find all kinds of CO artists in GUCCi, such as illustrators, painters, sculptors, museums and so on.

Last year, the most famous one was in October 10th. GUCCI arranged for more than 30 Chinese and foreign artists in one breath to take the GUCCI x moorgio.

So keen on cultural GUCCi, last year's revenue led Kai Yun group, sales rose 36.9% to 8 billion 285 million euros.

Of course, whether it's a pioneering brand or a pragmatic approach, these steps seem to be very popular at the moment. There is a sense of "understanding the four step of the joint venture and walking to the top of life".

At present, the joint champion of the national tide has not yet appeared, or is on the way to appear. We must have dreams! The output of brand value can be linked together, but it is more than just joint names.

Brand value is not only a blessing but also a recognition. After all, the strength of the brand determines its influence. With the rise of our great power, the brand product design and operation capability will be enhanced.

In this case, I think... Still have a joint name! Because this cooperation is really interesting, and this attraction is not only for consumers, but also for retailers and us.

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