There Is Still Room For Growth In China'S Sports Shoes Market.

Global sports shoes three hundred billion sales scale

According to the world clothing shoes and hats net, since 2010, the world

The scale is growing steadily, and the status of category is becoming more and more important.

According to Euromonitor data, the sales scale of the global sports shoes clothing has increased from 194 billion 370 million US dollars in 2010 to US $300 billion 150 million in 2017, and the growth rate is over 5% during the same period.

Among them, the United States is still the biggest in global sports shoes and clothing.

In 2017, it accounted for 36%, followed by China, accounting for about 10.5%.

Global sales statistics and growth forecast of sports shoes in 2010-2018 years

Source: Prospect Industry Research Institute

Statistics of global sports shoes sales scale in 2017

Source: Prospect Industry Research Institute

It is estimated that the global sports shoes market will exceed 120 billion in 2018.

With the rapid growth of the sports footwear market, the scale of the global sports shoes market has also been steadily expanding.

According to the statistical analysis of the market outlook and strategic planning analysis of China's sports shoes industry released by the foresight Industry Research Institute, statistics show that in 2010, the scale of the global sports shoes market reached US $67 billion 756 million and showed a rapid growth year by year.

By the year 2016, the scale of the global sports shoes market exceeded 100 billion US dollars, reaching 112 billion 638 million US dollars, an increase of 12.9% over the same period last year, much higher than that of the sports footwear market in the same period.

It is estimated that the global sports shoes market will exceed US $120 billion in 2018.

Statistics and growth forecast of global sports shoes Market in 2010-2018 years

Source: Prospect Industry Research Institute

Remarks: the global sports shoes market grew by 9.5% in 2011.

From the sub regional perspective, the main consumption markets of the global sports shoes products are concentrated in two categories, one is the economically developed countries and regions, such as the United States, the European Union, Japan and Canada, and the other is a large number of countries and regions, such as China, India, Brazil, Indonesia, etc.

In these two areas, local residents' income and sports awareness have been increased.

The emerging market with China as the main engine has become the main engine of the growth of global sports shoes.

Analysis of the development of sports shoes industry in China

China's sports shoes industry can be traced back to the era of planned economy. At that time, vulcanized shoes were the main products. Cold sticky shoes were just starting up, with low standardization and poor production facilities.

After the reform and opening up, the production and development of Chinese sports shoes gathered rapidly from Shanghai, Tianjin and other places to the Pearl River Delta and Yangtze River Delta, and formed industrial clusters represented by Fujian, Guangdong, Zhejiang, Shandong, Jiangsu and other provinces.

Since twenty-first Century, the national fitness campaign has been unprecedentedly high. Sports consumption has become a new hot spot for residents' consumption. Sports shoes have become one of the most attractive categories in the field of clothing industry in China.

Until the 2011-2013 year, the sports shoes industry was caught in stagflation and recession, but it soon resumed in 2014-2015 years.

Beginning in 2016, as the national fitness campaign was brought into the national strategy, the awareness of public health and the improvement of sports facilities, the sports shoes industry entered a new growth period.

In 2017, the scale of China's sports shoes exceeded 100 billion yuan, reaching 102 billion 500 million yuan.

It is estimated that the scale of China's sports shoes market will reach 113 billion 400 million yuan in 2018, an increase of 10.63% over the same period last year.

The size statistics and growth forecast of the sports shoes Market in China in the past 2013-2018 years

Source: Prospect Industry Research Institute

In addition, sports shoes are labor-intensive products. With the advantage of cheap labor cost, China has become the largest producer and exporter of sports shoes in the world. In 2017, the output of national sports shoes exceeded 10.

However, with the gradual increase of labor costs, the advantage of labor cost has gradually weakened, and the trend of international sports shoes industry has shifted to India and other cheaper labor countries.

There is still room for growth in China's sports shoes market.

1, compared with developed countries, China's per capita sports shoes are relatively low, and there is still much room for improvement.

According to the data, the average number of sports shoes per person in China is 0.4 pairs, 4.3 pairs from the US, 3.7 pairs in Europe and 4.4 pairs in Japan.

In the future, as the health industry flourish, the consumption market of sports shoes is expected to grow again.

2, despite the numerous brands and fierce competition in the domestic sports shoes market, most of them are concentrated in the middle and low grade sports shoes market. There are still a handful of brands that have strong brand influence and occupy a high share of the market in the middle and high end market.

Once the domestic brands successfully intervene in the high-end market, the overall size of the sports shoes industry will continue to expand.

3, the application of new technologies will promote the further development of the sports shoes industry.

For example, 3D printing, as a new and innovative technology, is of great significance to the field of sports shoes design, and can help designers make simpler and more convenient prototypes and art of designing sports footwear.

Moreover, 3D technology can easily customize products, making it an ideal tool for the fashion sports shoe industry.

It is foreseeable that as a new way of manufacturing, 3D printing technology will have a profound impact on the traditional sports shoes manufacturing industry and its market shape.

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