Sales Analysis Of Men'S Wear Brand In January

In January 2019, consumer prices nationwide rose by 1.7% over the same period last year.

Food prices rose by 1.9%, non food prices rose by 1.7%, consumer goods prices rose 1.3%, and service prices rose by 2.4%.

The ratio rose by 0.5%.

Food prices rose by 1.6%, non food prices rose by 0.2%, consumer goods prices rose 0.4%, and service prices rose by 0.6%.

In the face of the "rising and rising" consumption environment, what is the situation of our clothing industry in January?

Today we will take a look at the data on the platform.

January 2019 men's clothing brand online total rankings

In January 2019, the rankings of men's clothing category on a cat platform were fresh. According to the big data provided by the magic mirror, traditional physical brands still dominate.

To our surprise, JACK&JONES and Slade, the men's wear brands of the group, did not occupy the top three in January.

JACK&JONES and third Taiping birds only differ from tens of thousands of yuan in fourth, and Slade ranked eighth in 50 million turnover.

Currently, Tencent is smart retailing, which may affect the bestseller.

January men's clothing category UNIQLO ranked first, monthly turnover of 165 million; Bosideng ranked second, monthly turnover of 130 million; Taiping bird ranked third, the monthly turnover of 112 million.

The top thirty men's clothing clinch a total of 1 billion 536 million, accounting for 26.5% of the top three.

In the past thirty overall comparable figures, the year-on-year turnover increased by 13.14%, the sales volume increased by 5.52%, and the average unit price increased by 10.46%.

Focus on brand turnover in January compared with the same period

In the key brands concerned, Bosideng's strong regression in recent 2 years has led to the popularity of online sales. The turnover increased by 121.9% over the same period.

Next concerns about UNIQLO, which grew by 62% in January compared with last year. In recent years, UNIQLO continued to grow, and the online and offline convergence action was relatively accurate.

Among them, the volume of turnover in January 2019 was very serious, and we all know about Hai Lan's home. The turnover was 26 million 860 thousand, down 71% from 91 million 980 thousand last year.

Second, the US leisure brand GAP turnover was 14 million 620 thousand in January this year, down 47% from 27 million 380 thousand last year.

Metersbonwe, the country's 64 million 400 thousand, ranked seventh this year, but down 32% from 94 million 80 thousand last year.

Focus on brand January price data year-on-year

From the national data, in 2019 January, the national consumer prices rose 1.7% over the same period.

And the average price of online data is that the top thirty can be compared to men's clothing category, and the unit price increased by 10.46% over the same period last year.

Key brands are still rising again.

Single brand analysis, take a look at Hongkong IT, its online average price in January increased from 380 yuan last year to 507 yuan this year, an increase of 34%.

The sales volume increased by 26 million 100 thousand compared to the same period last year, and the number of retail sales increased by 51462 over the same period of 35% compared with the same period last year. The three figures were taken down by 51462.

What is more interesting is that the I.T announced earlier that the sales in mainland China increased by 6.8% over the 3 months ended November 30, 2018, while the sales in the same stores in Hongkong and Macao in China decreased by 1.8% compared with the same period last year, while that in Japan and the United States increased by 8.5% over the same period last year.

Gross profit margin was the lowest in mainland China, 60.1% lower than 64% in Macao and 68.5% in Hongkong.

From the above data, we can see that the contribution of the mainland's sales is 6.8 and continues to rise, and the monthly growth rate is more than 80%. The gap represents the opportunity for Ali and Tencent.

Offline operation continues to weaken, we must quickly think of ways.

To say that UNIQLO online price 180 yuan in January this year, an increase of 16.5% over the same period.

At the same time, in the overall data released by the group, the same store sales fell 2.4% in January, the number of customers decreased by 5% compared to the same period last year, and the customer unit price increased by 2.6%.

On the online platform, UNIQLO ranked first, with a monthly turnover of 165 million, an increase of 63% over the same period last year.

What is more interesting is that the overall sales volume of XXX group in December increased by 13.5% and 4% respectively, while the same store sales achieved a 11.8% strong growth.

If the regional contribution is aside, the news of online rumors that UNIQLO inventory is insufficient may be true.

Warehouse style UNIQLO is also out of stock, and how short the consumers are!

National brand Bosideng January passenger line price 939 yuan, up 15% last year compared to last year, 817 last year. From the perspective of the high price of down jacket, the promotion is not very big.

In January, online sales increased by 122%, and sales increased by 93%. This fully shows that bostin's style last year is really not worth it, or its inventory is dead, or else it is not in place.

According to public information, Boston's down jacket price will increase by 20% to 30% this year, and the proportion of high-end products will continue to increase in the future. The proportion of products sold for over 2000 yuan in Bosideng has improved a lot.