Speed Pass Signed Semir! New Retail Mode Will Be Copied Overseas.

On February 19th, Alibaba's cross-border electricity supplier platform signed a strategic cooperation agreement with Semir electric supplier.

Since then, Semir, Metersbonwe, Giordano, Lining, Bosideng and a number of "domestic products" have all been hand in hand, selling them to more than 220 countries and regions in the world.

According to the power of billions of countries, the popularity of national brands is generally not high abroad, and domestic brands do not have brand awareness at the beginning of overseas, let alone fans accumulation, brand tonality or brand premium.

In the tide of "domestic goods" going to sea, cross-border e-commerce platform often plays the role of driver.

Speed express said that it will copy the successful mode of domestic new retail business overseas to help the "chao chao" brand launch.

In the past, the brand "sea" often had to cross the physical space and overcome the difficulties of market environment and cultural differences before entering the foreign market.

The information symmetry brought by cross-border electricity providers has overcome differences and provided new opportunities for the rise of brands.

Liu Jun, general manager of fast selling nonstandard industry, said that copying overseas from China's new retail mode is a brand new promotion mode for fast selling to drive the brand to "go to sea".

Liu Jun said fast selling had already been successful.

In 2018, Tmall double 11, speed sell in overseas first attempt to merge online and offline, combined with China's clothing brand Giordano to provide Dubai consumers with the "fast selling online order, the ground line shop to pick up the goods" new retail experience.

On sale day, the first Dubai user got his own "double 11" special T-shirt in only 2 hours.

According to billion power, Semir cross-border electric business project was established in 2017 and officially entered the overseas market.

In the same year, Semir entered the speed express to open a brand flagship store, and cross-border sales entered the era of rapid growth.

In 2018, double 11, Semir's children's clothing brand Balabala turnover in fast selling business tripled over the previous year, the growth rate is much higher than that of the same type shops, mainly selling Russia, Israel, Saudi Arabia, the United States and France.

"As China's largest export B2C e-commerce platform, fast selling in Europe and the United States, the Middle East and other advantages of the market, will further expand Semir's influence on the brand."

Shao Feichun, general manager of Semir electric business, said that today, the bonus period of the domestic garment industry has passed, the market growth is slowing down, the traditional clothing brands are in the agitation of pformation, and the overseas market is in the dividend era of the traffic growth. Semir's electricity suppliers are holding hands to sell quickly to open up the new internationalization path, which is very enlightening for the industry.

In recent years, many new Internet brands have appeared in China, and fast selling together with these brands has promoted the development of China made and Chinese brands to the world.

ILIFE, a consumer electronics brand from Shenzhen, is typical. It has become an industry leader in the European mainstream market in Spain, France and Poland.

ILIFE overseas market leader Chajavier revealed that the brand's sweeping robot currently accounts for about six or seven of the overseas online sales channels.

It is revealed that fast selling is planning to build some products on VK, Russia's largest social networking site, so that users can more easily and naturally recommend other users' online shopping on social networking sites. It is expected that online testing products will be launched around April this year.

It is understood that there are many personal selling stations and shopping centers on VK, and there are more than 1000 accounts with more than 1 million fans.

At the same time, the demand for overseas users is distinct, and it is a difficult problem to design products that meet the preferences of foreign consumers.

Speed through through data analysis and personalized algorithm, to help businesses more accurately grasp the portrait and demand of overseas consumers, for users precise selection.

It is worth noting that, for the challenges of payment and logistics that brands encounter overseas, fast selling and integrating the Alibaba's internal ecological resources such as rookies, ants, etc., using high data, cloud computing and other high-tech means to empower foreign business infrastructures, and realize the upgrading of consumers' experience in logistics, payment and return services.