Rosen Buys Full Time Convenience Store 94 Shops In East China'S Chongqing

Rosen convenience store has completed the acquisition of the 94 stores of the all time convenience store in East China and Chongqing, and the all time convenience store, which has been waiting for the price to sell, has finally fallen to Rosen.

This paction is carried out through the way of store pfer, and the relevant formalities have been basically completed or close to completion.

Lawson

Rosen acquisition accelerated full time expansion

Rosen was invited by the Shanghai municipal government of China to enter Shanghai as the first intercontinental convenience store in mainland China in 1996. It also brought the Japanese food culture, intimate greetings, and 24 hours of warm service such as cakes, rice balls and sushi into the Chinese market and gradually merged into the life of the local people.

Rosen's pace did not stop in Shanghai. After 2010, a subsidiary was set up in 2010, successively in Chongqing, Dalian, Zhejiang, Hangzhou, Beijing and Tianjin.

Public information shows that Rosen China announced 2000 stores in January 18, 2019.

Among them, the East China market (Shanghai, Zhejiang, Jiangsu) accounted for 61% of Rosen's stores, with more than 1220 stores.

Rosen market in Chongqing is the second largest regional market after East China. When Rosen broke 2000 stores in China, the number of stores in Chongqing was 207.

According to Rosen's plan, Rosen China will reach more than 3000 stores in 2020 and 2025 is expected to be distributed throughout the country to 10000 stores.

According to Zhang Sheng, director and vice president of Rosen (China) Investment Co., Ltd., the reason why Rosen acquired most of the convenience stores in East China and Chongqing is because it can form strategic complementarity with Rosen.

The replenish of the whole time can strengthen the layout and strengthen the regional advantages.

The price and mode of the 94 stores at all times were not disclosed, but when the assets of the store were taken over, the original store would be replaced by "Rosen" brand management.

A sense of crisis in the full-time convenience store market

In 2018, 168 neighbourhood convenience stores in Beijing were closed overnight overnight in August.

In September 18, 2018, the "131 convenience store", which had just invested 40 million yuan, was unable to operate normally because of difficulties in capital turnover.

Further to the convenience store of all time, due to the capital problem of the parent company's Fuhua group, many stores, shops or shops in Songjiazhuang, such as Tiantongyuan, Shanghai and Bai Zi WAN are all in an abnormal state of business.

It has been reported that Suning, Wuming, Nestle and so on have all been bought full time convenience stores.

With the acquisition of convenience stores in East China, Chongqing and Beijing, the sale of the local convenience store, which has been operating for 18 years, is uncertain.

From neighbours, 131 and then to whole life, three chain retailers have been in crisis.

Some people will ask, what is the convenience store industry?

In 2018, the convenience store industry was surging, and every day, fortune, Today, good neighbors, love convenience and so on, got huge investments.

In the process of development, 131, neighbourhood and whole time, excessive expansion relies on blood pfusion. Cash flow in business process is not well circulated, triggering a chain reaction, shutting down or closing stores, and the industry environment is hidden in bubbles.

In 2019, the convenience store is still a new concept such as draught, convenience and unmanned shelves.

Scale makes these convenience stores penetrate into every consumer's life, such as capillary tubes, but it does not solve the problem of "one kilometer". It can be a long way to seize the consumer market.