Maternal And Infant Industries Actively Develop High-End High-End Market, Strong Growth Of Three Or Four Tier Cities

After the implementation of the comprehensive two child policy, with the continuous optimization of family structure, agencies providing services for mothers and infants are also developing rapidly.

Cao Zhang is the head of a children's clothing company. They have developed from a nine square meter children's clothing store to a listed company that covers children's clothing.

At present, the sale of high-end children's clothing is becoming more and more high.

Cao Zhang, chairman of Limited by Share Ltd in Shenzhen, now we mainly focus on consumption upgrading. All parents will increase their consumption on their children.

The mother and baby industry chain is becoming more and more complete. More and more enterprises have seen that business opportunities of pregnant mothers from pre pregnancy preparation to post pregnancy recovery have begun to cover many fields such as clothing, food, shelter, housing and so on.

In addition to brand stores, supermarkets, baby beds and other traditional offline channels, in recent years, many online platforms have also launched various forms of maternal and child channel, maternal and child vertical community.

In the past two years, the proportion of online business pactions between mother and baby industry is increasing exponentially.

Liu Lizhen, general manager of maternal and infant toy Marketing Department of Jingdong Mall: the cost of raising a second tier city is higher than that of the three or four line, so from the data, the growth rate of the number of newborns in the three or four line cities is relatively fast.

Data performance is the same. The growth rate of domestic milk powder and domestic diapers is very fast.

The growth rate of these two categories in Jingdong has exceeded 100%.

According to China industrial information network, the overall size of China's maternal and child industry has risen from 11089 billion yuan in 2011 to 25919 billion yuan in 2017, and the annual compound growth rate has reached 15.2%.