Although The Broken Door Has Influence, Nike Is Still Popular Among The Top Players.

According to the world clothing shoes and hats net, recently,

Because Duke University's Quasi champion Zion Williamson's shoe breaking incident has unfortunately become the protagonist of Duke and North Carolina civil war.

Those who watched the Zion half man and half animal show were watching the Nike broken shoes on the ESPN relay.

No matter how high sounding reasons, Nike has basically set the pot for breaking shoes. Unless there is human destruction, no excuses can hide the embarrassment of shoes.

The most basic morality of sneakers is not to tear down the bottom of the state, but Nike's 2.5 pickled peppers are the two generation of the bottom line.

After the game, there were many immediate comments, criticizing the quality of Nike sneakers and lowering the chance of Nike signing the champion Williamson.

A lot of fans who watched the excitement of the event even thought that Duke University would end the Nike sponsorship contract in a rage.

Is this really going to happen?

Although the broken door has influence, Nike is popular.

It's not a big deal to talk about the quality of shoes, but after all, those tattered shoes are evidence.

But expanding the accident and associating with Nike's opportunity to sponsor Williamson and Duke is too simple.

NCAA sports is a huge arena. Apart from money, there are private relationships in the relationship.

Duke lost the game, coach K didn't blame Nike at the conference.

The quality of Zion is a few times in the past when it dribbling around, but it is not new.

Old K coach's words should be expected.

Thousands of kilometers away from the west coast Nike headquarters, there is a sports field named after coach K, and at the entrance there is an old K coach's 1:1 statue.

Nike's sports promotion emphasizes the importance of emotion, and emphasizes emotional factors on people's affairs and routines.

Since the death of the legendary Rugby coach Joe Pa Paterno of Pennsylvania State University, the leader of Nike's coach family has been coach K.

On many occasions, Coach K will speak and take part in activities on behalf of Nike, and the inextricable connection between them is not only so simple as commercial activities.

Coach K has personally said that his relationship with Nike is not only simple as sponsorship and sponsorship.

He said that Nike is more like a big family, giving people a sense of family. This is something else.

It can not be provided.

This is one of the reasons why the old K and Duke have signed a contract with Nike for more than 20 years.

Coach K has been teaching the US national team since 2005, and there are many Nike stars for him.

From 2008 Kobe to later Lebron James, these are Nike's legendary stars.

Although the old K coach's personal charisma is undeniable, if there is no Nike behind the support and operation, these giants may not be able to join hands with the old K to participate in the Olympic Games and the world cup.

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Old K coach coached Duke. Besides earning from school, he also got Nike income (called endorsement fee or lecture fee).

This income is not decimal, but because Duke is a private school, these incomes need not be disclosed in principle.

Duke's old rival, North Carolina coach Williams, can also get some of his income from Nike as a spokesperson for Nike.

In the world of sports brands, there are lots of businesses that are desperate to invest. But companies like Nike have worked hard for many years in the North American continent.

The way of dealing with people in Nike's head office

In 2017, coincides with Nike founder Knight80 birthday, in order to celebrate the father's birthday, Nike held a congratulate cup in November, invited 16 university teams to participate in the competition, named "PK80".

Duke, North Carolina, Michigan state, Florida and other universities such as Gonzaga and Oregon, who were in the top four, participated in the competition.

There are ten teams in the top ten of the sixteen teams.

The scale of such competitions is not only unprecedented, but also very likely.

In addition to Nike and Knight, it seems that no one has such a great appeal to assemble the best university teams in the country to have the highest level tournament in the season.

In NCAA, Nike is not only a sponsor of Duke's north card, but Nike boss Phil Knight is also a personal confidant of Duke's legendary coach, old K and North Carolina coach Roy Williams.

The story of Roy Williams coach and Knight is worth mentioning.

At the beginning, CONVERSE's boss was just the legendary coach Smith's student in North Carolina, and the sponsor of North Carolina was CONVERSE.

Later, when the boss left office, Williams, who was well with Knight, hurried to call him, saying that it was a good time to talk about the sponsorship with the school.

At that time, Knight was negotiating a sponsorship contract with a new golf star. After receiving the Williams call, the young people waited for more than ten minutes to discuss the sponsorship details with the North Carolina coach.

This young man is Tiger Woods, who later became a golf player.

Jordan is a network of contacts, Williams is a network of contacts, and the Woods signed later is also a link.

And this is inextricably linked to Knight.

Most of the basketball fans are familiar with the story of Nike's success.

The co-founder, Phil Knight athlete, came to Japan to find out a pair of running shoes that he suited to his own shoes. He once imported shoes from Japan and then gradually evolved into making shoes for himself.

Later, Jordan was signed by chance, and from then on, Nike and Jordan's famous brands began to rise.

In the process of Knight development, besides the design and quality of the shoes, the most important thing is the connections.

Sneakers need to be constantly updated, but the connections need lasting development and care.

A good relationship with the players, coaches and people in the team is a project that Knight has always done from the beginning to the end.

Business can let the following people do it, but the boss must personally contact him.

Every summer, Knight will personally organize a super private journey. The participants are the coaches and their families of the university teams.

A super yacht brings everyone to a rare but comfortable and luxurious island resort. The big guys and family members relax and play mahjong and fight the landlord without any outside interference. No one needs to pretend to be comfortable.

At the end of the holidays, each of them goes ashore, and everyone goes on with their work.

Those who took part in this private vacation include the older K coaches mentioned above, the North Carolina Williams, the Tom Izzo of Michigan state, the rugby masters, the Alabama coach, Saipan, the former Ohio state coach Urban Meyer, the former Penn State legend, and the Joe Pa master.

Basically, in the university sports session, the faces are all on the yacht together.

Never talk about business, just talk about friendship. The cost is Knight's responsibility.

This is the Huashan sword of the NCAA world. Who is not there and who is embarrassed and who is not invited is "pitiful".

This is not just a commercial empire, but also a sports arena.

After the storm, Nike is still the number one player.

In the whole university sports circle, brand and connections can almost determine the success or failure of a club.

After all, in Colleges and universities that can not afford to pay wages, only the idols and dreams can be sold to these talents.

Nike's "eyes and ears" in the university sports circle spread throughout all levels of primary, secondary and primary schools. If universities want to explore talents and start recruiting stations ahead of time, they must also catch the Nike train.

In the past, Nike and Adidas were also involved in court admissions for helping universities to recruit students. They accused each other of using money to buy them, sending star high school students to their sponsored universities.

These RIPs are just the tip of the iceberg exposed to the sun. How many of the private deals that have not been reported have been dealt with by handshake.

Now the current situation of NBA and university basketball is that Nike is almost unified. This is a fact.

Adidas gambles on Harden, Under Armour, and has signed the Buddha soup God with Anta and UCLA.

Besides, it seems that all the super giants are the Nike family.

This is also a personal connection.

The four heroes of the wind and dust can get together and have relations with several of them who are the spokesmen of the Nike family.

After that, I go back to the beginning. Will Zion exclude the Nike brand due to the shoe accidents? Will these schools give up their cooperation with Nike?

The answer is No.

This idea looks very childish and underestimated the huge soft power of Nike in NBA.

Although Adidas seems closer to Zion on the odds list, Zion will continue to play in the new season with its new pickled peppers.

Before the NBA draft, it is most likely to sign a Nike sponsorship contract with Zion for 10 years.

However, because of this "accident", Zion may be able to talk about better conditions.

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