Bosideng Holds The 2018 Strategic Results Conference In Shanghai

According to the world clothing shoes and hats net, in February 26th,

In the center of China's highest landmark, the Shanghai center, held the 2018 strategic achievement Conference on "breaking the tide and creating a legend".

In 2018, Bosideng was not only in capital

Welcomed by the stock market, the stock price has risen by 132.8%.

Also won the recognition of consumers, high-end sales increased by more than 500%, Bosideng single brand retail sales exceeded 10 billion yuan.

At the scene of the strategic achievement conference, Xia Lingmin, vice chairman of the China Textile Industry Federation, vice chairman of the international feather and feather Bureau, Yao Xiaoman, vice president of the China Federation of trade unions, Wang Yao, vice president and Secretary General of the Chinese business association, Mr. Ren Xuean, director general of CCTV asset management center, general manager of fashion bazaar, executive publisher and editor in chief, Sha Xiaoli, Mr. Chun Zhi, chairman of the board of directors, and more than 400 other industries, have witnessed the strategic achievements of Boston in 2018 and the 2019 competition strategy.

2018 was recognized by the capital market as the cold winter, the Shanghai Composite Index fell 24.59%, the Shenzhen composite index fell 34.42%, and the Hang Seng Index fell 13.6%.

And Bosideng shares rose 132.8% against the trend, making the first three of the annual increase in the Hong Kong Stock Exchange (south to South) paction, indicating the direction of the Chinese brand in the cold winter.

Photo: Bosideng and Hang Seng Index

Wang Yao, vice president of the China Federation of Commerce, said that in 2018, China's economy and consumption grew at its lowest level in ten years. However, Bosideng went up against the trend, not only winning the sales of most clothing brands, but also far exceeding the growth rate of the consumer market.

These changes fully demonstrate the great potential for development of Chinese brands.

More importantly, Bosideng's professional quality and value have been recognized by mainstream consumers, and the sales volume of high-end products has increased by more than 500%.

According to ipso data, the top three market research organization in the world, Bosideng has a consumer awareness of up to 93%, becoming the first consumer brand in the consumer's mind.

The brand revenue and profit rose by two billion litre. As of February 25th, Bosideng brand retailing has exceeded 10 billion yuan.

As Mr. Gao Dekang, chairman and President of Bosideng brand and board of directors of Bosideng group, said: "in 2018, Bosideng brand returned strongly and won the attention of mainstream consumer groups.

At the same time, with the strength of the brand, the overall upgrading of channels and products has achieved satisfactory results.

Zhang Yong, chief executive of Alibaba group, also acknowledged the innovation of Bosideng: "Bosideng is the first brand of down garments, which is constantly innovating and looking ahead in the long history and at the same time in the face of new historical opportunities."

Over the past year, China's GDP and revenue growth have been slowing down, and market consumption is weak. So is clothing industry.

With the decline of demographic dividend and the impact of overseas brands, Bosideng wins the development of counter trend with the support of enterprises, partners and channel providers. It not only verifies the accuracy of brand strategy, but also serves as a reference for the industry.

Mr. Xia Lingmin, vice president of the China Textile Industry Federation, said: "Bosideng has led the down garment industry to overcome the ups and downs of the market. The technology led research and development, and research and development to enhance the added value of products, with functional focus as the key to effectively solve the bottleneck category of down garments."

In 2018, Bosideng closely followed the market demand, joined the wisdom consultation and introduced the competitive strategy, adhered to the strategic principle of "focusing on the main channel, focusing on the main brand and shrinking diversification", and continuously optimized and upgraded channels, products and communications.

Through continuous innovation and breakthroughs, we have realized the remodeling of brand value under the demand of mainstream market and activated the cognition of Bosideng = down jacket expert in the consumer's mind, and won the trend of economic growth in the cold winter.

Xie Weishan, a competitive strategy expert who has served a number of leading enterprises in the industry, and Mr. Bosideng strategic adviser, also commented that "the whole play of Bosideng this time can be recorded in the history of the entire history of human clothing."

Mr. Rui Jinsong, executive director and senior vice president of Bosideng International Holdings Limited, has also carried out a detailed interpretation of Bosideng's strategic moves in 2018: focusing on the strategic direction, Bosideng's overall layout in products, channels, operations and other aspects will help build a brand high competitive barrier and consolidate the advantages in the field of down garments.

Bosideng builds quality, fast and reverse capabilities in products.

Integrate global resources, unite with internationally renowned designers such as the US, France and Italy, and select the same down garment supplier with Moncler to improve fabric, velvet, excipients and production process, and create brand by profession.

In the channel, Bosideng is located in Wanda, Yintai and other core business entities, Rio Tinto mainstream channels, 100 stores open together, so that customers can more easily buy Bosideng products.

At the same time, the terminal also upgraded, optimized the customer experience, and carried out the remodeling of brand value under the mainstream market demand.

In the multi-dimensional upgrading situation, Bosideng realized the takeoff in the field of professionalism and ingenuity, and integrated a series of international resources: the high-end outdoor series won the "outdoor Oscar" - Outside outdoor equipment award, launched the three international designers joint name, and ushered in the "highlights of the moment".

Today Bosideng has grown up against its own professional qualities, leading the rise of national brands and strengthening the international competitiveness of Chinese down garments.

In 2018, Bosideng could achieve such a success, and it could not be separated from 42 years' professional accumulation of down jacket.

As a benchmarking brand in China's apparel industry, Bosideng began its research and development in 1976, focusing on the development, design and production of down garments. Each of the down garments was processed by at least 62 craftsmen and 150 processes. In 1995, it also took the lead in raising the cashmere to 90%, which led to the product quality revolution in China's down garment industry.

The reliable quality has won good reputation for Bosideng, and is well sold in the 72 global countries, winning over 200 million people worldwide.

As Yao Xiaoman, vice chairman of the international feather and feather Bureau and director of the China feather and down industry association, said: "its concern for brands can be said that there is no brand in the Chinese clothing industry and China's down garment industry, such as Bosideng, which pays attention to brand promotion and brand guidance."

Nowadays, in the new era of consumption upgrading, Bosteng, which is constantly rising, will also promote the development of Chinese brands with more benign and high-quality.

Facing the 2019, Mr. Gao Dekang is confident: "in 2019, Bosideng will continue to adhere to the competitive strategy, speed up the pformation of brand pformation, and promote the development of high quality enterprises with the strength of brand.

Brand confidence is the biggest cultural confidence. We want to make young people all over the world proud of wearing China Bosteng.

Sha Xiaoli, general manager, executive publisher and editor in chief of fashion bazaar, who has been working hard for many years in the fashion industry, is also optimistic about the future of the national brand.

We hope that Bosideng will make more achievements in the future industry, technology and style innovation. We are very proud that China has its own excellent clothing brand.

After 42 years of wind and rain, Bosideng has found its right direction under the guidance of competitive strategy. In 2019, Bosideng will continue to strengthen brand professional cognition and create world-class "Chinese business cards" with strength and reputation. It will lead Chinese brands to make breakthroughs on the global stage.

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