Nuggets Overseas, Keqiao Textile Enterprises In Action

At present, economic globalization is the trend of the times.

Open and inclusive, and actively integrate into the world, the world will embrace you.

As a global textile distribution center, Keqiao is promoting the development of China's Textile City by opening wider to the outside world.

In recent years, Keqiao has unswervingly implemented the strategy of opening up strong areas, firmly seized the opportunity of "one belt and one road", and launched the "Silk Road and Bridge Bouman global" action to encourage more market operators and enterprises to invest in exhibitions and international exchanges.

Or go deep into the Southeast Asian market to control consumer trends, or to participate in international and influential exhibitions in Europe and America, or to seize the opportunity to invest and build factories in the Middle East and Africa markets.

In the face of the new situation, Keqiao textile enterprises that keep pace with the times and dare to be the first ones have already moved on, and "go abroad" to seize overseas business opportunities.

It is reported that at present, nearly 500 enterprises in Keqiao district have invested overseas, and are distributed in 65 countries and regions, including 16 countries along the belt and road, including Singapore, Vietnam, Turkey and the United Arab Emirates.

So how do these "go out" Keqiao enterprises develop overseas? What are the layout of the future and what are the reference suggestions for those enterprises that are preparing to "go out"?

Exploring overseas, sowing the seeds of hope

Along with the in-depth development of the market and the development of the "one belt and one road" construction in China's Textile City, Keqiao's foreign trade continues to develop.

Many textile enterprises have entered the international market through cross-border e-commerce platform. Some enterprises are holding together to go abroad to explore the market, develop customers and explore more cooperation space in the form of exhibitions, docking meetings and so on.

The "ten thousand cloth industry" of the pure color chiffon and satin products participated in the Vietnam mining and supply conference held by the global textile network of Zhejiang China Light Textile City Group and the online Textile City in.

According to Ye Qing, manager of the Ministry of foreign trade, this trip is her first trip to Vietnam. Due to the exact matching between the two sides, the docking efficiency is very high and the result is good.

Vietnamese local buyers are interested in many kinds of chiffon and satin fabrics.

At the same time, she also visited Hu Zhiming and Cai Qionglin's new equal textile fabric market. He really felt the fabric quality and pattern characteristics of Vietnam's local sales, and understood the local price quotations.

"Although the company's products are exported to the world, the market potential of Vietnam is huge and can not be ignored."

Ye Qing said that even though the "ten thousand cloth industry" has several gates in Keqiao's north market, the East market and the boutique Plaza, it has formed a certain brand effect, but only by actively "going out" can we master more initiatives.

This is an era of opportunities and challenges. Anyone who can seize the opportunity will succeed.

Under the pressure of increasing competition in the domestic market, the "ten thousand cloth industry" is developing the Vietnamese emerging market in advance, focusing on the new blue ocean. While the main Chinese Textile Co., Ltd. woven, dyed and printed fabrics, Shaoxing has placed its sights on the Italy, the fashion birthplace, for high quality development.

Not long ago, in the "charming Shaoxing China Light Textile City Exhibition" held in Naples, Italy, the Chinese textile industry exhibited the classic prints and checked fabrics of hundreds of dollars. "The booth is full of popularity, customers are watching and sampling, and nearly 30 intentions customers have been accumulated one day."

Duan Aihua, general manager of Shaoxing China Textile Co., Ltd., excitedly told reporters that the Italy silk road trip was very rewarding. Not only did she participate in the exhibition in Naples, but also went to Italy's textile and clothing gathering area, and she had a close connection with more than 100 local fabric suppliers.

"I have been keeping in close contact with a few clients who want to visit Italy. A month after the end of the trip to Italy, two Chinese customers in Italy came to talk about cooperation."

Duan Aihua thinks that the intent order means cooperation opportunities, which may not be effective in the short term, but has established contacts with new customers. The subjective dynamic performance has made "meet" a possibility of cooperation.

In addition, Duan Aihua and his party went to Rome, Florence, Milan and many other places to investigate the local market and enterprises, and deeply felt Italy's unique historical and cultural, fashion and creativity.

She said, "made in Italy" emphasizes comfort and design, and has high requirements for quality and environmental protection.

Next, the Chinese textile will follow the footsteps of China's textile city to explore more overseas markets and sow the seeds of hope.

TIPS

Vietnam market observation: Vietnam has abundant electricity, abundant water resources, political stability and relatively high quality of personnel. The efficiency of garment workers is probably 70% to 80% of China, far higher than that of other Asian countries.

But Vietnam's textile industry chain is not yet complete. It also needs to make up intermediate links such as weaving, printing and dyeing. It is now undergoing the process of making imported fabrics into China, which takes about 10 years.

Vietnam ranked first in China's inspection of the export market of textile and garment products along the "belt and road" countries.

Italy market observation: Italy is an old textile and garment producing country and powerful country. Its clothing brands are numerous, and its design resources are abundant, with more than 46000 companies, with turnover exceeding 54 billion euros, which is the second largest garment exporter in the world.

"Made in Italy" is well known for its excellent quality and has been operating for fifty or sixty years or even hundreds of years. Its products are especially outstanding in terms of quality and sustainable development.

Exhibitors suggestion: prepare and exchange materials with purchasers, such as company publicity materials, English business cards, requirements for cooperation with foreign merchants, etc., and understand local cultural customs, language communication and other issues.

Invest abroad and cultivate vast fertile land.

When you travel to Southeast Asia, do you notice whether the store of Hai Lan's home has been on the streets of Malaysia when you feel exotic.

With the growing influence of China's textile and garment industry, more and more "made in China" have begun to move towards the world, and more and more textile enterprises have gone abroad to invest in New Territories.

Ding Zhijun, general manager of Shaoxing Jun Yi Textile Co., Ltd. is one of Keqiao's early foreign trade traders. Since 2014, he has not been satisfied with the limitations of the region and industry. He has invested in four middle eastern Gulf states in Oman, Dubai, Qatar and Bahrain, and has formed a Integrated Company with production and sales as one.

"At present, the factory has more than 40 employees, so as to make the single side velvet and double faced pile into simple products such as pillow, cushion, blankets, curtains and other household textile products."

Ding Zhijun mentioned that the local labor force is mainly India and Pakistan, with an average monthly salary of 2000 yuan. There is no other extra expenditure. The cost is much lower than that in China.

Because of different religious beliefs and consumption concepts, curtains and cushions have changed for 35 months in the Middle East, so household textile supplies have become an expendable product.

Investing in the Middle East is Ding Zhijun's decision to go deep into the local market and communicate with customers.

The layout of many countries is his accurate judgement of similar aesthetic concepts and consumption concepts in similar cultures and customs.

"In the Middle East, with its own company, the initiative in the Middle East market is in its own hands."

Ding Zhijun believes that under the same price competition, the perceived product guarantee and efficient service can make the customers in the local market more trustworthy.

At present, Ding Zhijun continues to travel between Keqiao and the Middle East every year.

10 years ago, he worked in the market of China Textile City Tian Hui market. He was ignorant and stuttering in English. How could he not think that 10 years later he would layout his new textile map in fluent English in the remote Middle East countries.

As early as 10 years ago, Mina, general manager of Zhejiang Textile Co., Ltd., Wei Changjun, has started investing in East African countries.

Based on the recommendation of a trusted friend from Ethiopia, Wei Changjun invested in wooden planks, spinning and weaving mills and printing and dyeing factories in East Africa.

Although the previous plank mill is not related to the main business, the accumulated experience, such as understanding local laws and regulations, human environment, and the operation of the factory and the overall management, laid a solid foundation for the subsequent investment.

Opportunities are always left to those who are prepared. In 2011, Mina textile successfully made a state-owned spinning and weaving enterprise in Ethiopia.

"The factory is built by Belgium, Italy and other countries, with advanced equipment and relatively complete supporting facilities."

Wei Changjun is a treasure.

Under his management, the spinning and weaving factory has made considerable progress.

Later, Wei Changjun set up a printing and dyeing plant in Ethiopia. The workshop was produced according to the European standard, and all the equipment was imported.

"This printing and dyeing plant is even more advanced even if it is put into Keqiao."

Wei Changjun said that next step, he will also run a garment factory to form a complete industrial chain from textile, printing and dyeing to clothing, and pplant Keqiao's industrial gene to the vast east African continent.

TIPS

Middle East market observation: the Middle East is dominated by desert terrain, hot climate and lack of resources, so commodities, clothing and so on are basically dependent on imports.

At the same time, the Middle East has abundant oil resources, significant wealth and strong purchasing power.

According to the global Islamic economic situation report, by 2019, Muslim consumers are expected to spend $327 billion on clothing, exceeding the total of the three major clothing markets in Britain, Germany and India.

African market observation: there are hot weather, war disorder, infectious diseases and other problems in West African countries. In East Africa, Ethiopia has a comfortable climate, abundant labor force and cheap electricity. It is one of the safer countries in Africa.

Ethiopia has an agreement with the European Union that, except for arms trading, others do not have to pay customs duties, which can avoid some trade barriers.

But there is no complete industrial chain in the locals, and there is a gap between industry and society in terms of concept, rhythm of life, work efficiency and logistics status.

Investment suggestions: to ensure the safety of the political environment, public order, funds and other aspects; to understand local consumption demand, market conditions, cultural customs, etc., and to clarify local investment policies and regulations, including taxes and fees, labor costs, labor visas, etc.