2018, China'S Consumption Is Completely Summarized.

In the most important measurement category of consumer goods, clothing consumption shows that rural consumption potential is far more than that of urban residents.

As early as the beginning of this year, the provincial and municipal statistical bureaus gradually released year-round consumption data. In 2018, China's retail market became clearer. In addition to the official promotion of consumption promotion, the "consumption classification" described by some agencies was more vivid and pragmatic in reconstructing China's consumer market in the past year.

Data released by China's National Bureau of statistics in January 21st showed that in 2018 1-12, the total retail sales of consumer goods in China exceeded 38 trillion points, reaching 380987 billion yuan, an increase of 9% over 2017 (a 6.9% increase in real terms after deducting price factors, all nominal growth in addition to special descriptions), with a growth rate of 0.1 percentage points lower than that in 1-11 months.

Among them, the retail sales of consumer goods above the quota reached 145311 billion yuan, an increase of 5.7%.

In December, the retail industry grew by 8.2%, a slight increase of 10 basis points over November.

The main manifestation of the upgrading of consumption is still focused on the increase of consumer support in health care in China, while the proportion of expenditure on basic clothing and food, alcohol and tobacco continues to decline.

Among them, in 2018, the per capita clothing consumption expenditure was 1289 yuan, an increase of 4.1%.

In addition, the share of household expenditure continues to increase.

Lin Tao, the director of the trade foreign trade department of the National Bureau of statistics, commented on the consumption market in 2018, that China's consumption pattern is changing from physical consumption to service consumption, from basic survival type to development enjoyment type.

Another important feature of China's consumer market in 2018 is that the consumption growth of the first tier cities is generally lower than that of the secondary cities, while the growth rate of urban consumption is obviously lower than that of the rural market. The main reason behind this is undoubtedly that the high housing prices inhibit the consumption of urban residents, although the absolute consumption of the first tier cities is still ahead.

In 2018, the per capita consumption expenditure of urban residents increased by 26112 yuan, an increase of 6.8%, a real increase of 4.6% after deducting price factors, and a per capita consumption expenditure of 12124 yuan for rural residents, an increase of 10.7%, a 8.4% increase in real terms after deducting price factors.

According to the statistics released by Beijing Statistical Bureau, in 2018, the total retail sales of consumer goods in Beijing reached 1 trillion and 174 billion 770 million yuan, an increase of only 2.7% over the same period last year.

According to the statistics released by Shanghai Statistical Bureau, in 2018, the total retail sales of consumer goods in Shanghai reached 1 trillion and 266 billion 869 million yuan, an increase of 7.9% over the same period last year.

However, Shanghai residents showed outstanding consumption in fashion category. The retail sales of clothing products increased by 12.7% throughout the year, while the consumption of cosmetics, gold and silver jewelry increased by 13.2% and 14.6% respectively.

According to the Statistics Bureau of Guangdong, in 2018, the total retail sales of consumer goods in Guangdong reached 3 trillion and 950 billion 112 million yuan, up 8.8% from the same period last year, an increase of 120 basis points lower than that in 2017.

In sharp contrast to Shanghai, the market for clothing, shoes, hats and needles and textiles in Guangdong market only recorded a 1.9% increase in 2018.

As Guangzhou, the capital city of Guangdong, the total retail sales of social consumer goods in 2018 amounted to 925 billion 619 million yuan, an increase of 7.6% over the same period last year. In another important tier city, Shenzhen's total retail sales of social consumer goods in 2018 reached 616 billion 887 million yuan, an increase of 7.6% over the same period last year.

In the most important measurement category of consumer goods, clothing consumption shows that rural consumption potential is far more than that of urban residents.

In 2018, China's per capita consumption of clothing was 1289 yuan, an increase of 4.1% over the same period, of which 2.9% of urban residents' consumption and 5.9% of rural residents' consumption.

The above consumption trend is also reflected in the growth of disposable income.

In 2018, the median per capita disposable income of Chinese residents was 24336 yuan, an increase of 8.6% over 2017, and the median was 86.2% of the average.

Among them, the median per capita disposable income of urban residents was 36413 yuan, an increase of 7.6%, an average of 92.8%, and the median per capita disposable income of rural residents was 13066 yuan, an increase of 9.2%, which is 89.4% of the average.

The electricity supplier channel is another data worth writing in China's consumer market.

In 2018, China's online retail sales reached 90065 billion yuan, an increase of 23.9% over 2017.

Among them, the online retail sales of physical commodities increased by 70198 yuan, an increase of 25.4%, accounting for 18.4% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 33.8%, 22% and 25.9% respectively in online retail sales of physical commodities.

18.4% of the channels, accounting for the highest penetration rate in the world, exceeds 18% in the UK market. In 2017, China and the UK accounted for 15% and 16.3% of the retail channel respectively.