China Keqiao Fashion Index 2018 Data Show That Creativity And Research Enthusiasm Are Not Decreasing.

In the 1~4 quarter of 2018, China's Keqiao fashion index was closed at 129.13 points, 135.69 points, 147.09 points and 144.07 points respectively, which rose differently from 2017 to 2017. The first three quarters of 2018 showed an upward trend. The fourth quarter had a downward trend, closing at 144.07 points, decreasing by 2.05%, a decrease of 3.23% over the same period.

The fourth quarter decline was mainly due to the reduction in the weight of pattern plates.

Creativity Index

Steady expansion of fashion atmosphere and introduction of creative enterprises

In 2018, the Keqiao fashion creativity index rose overall.

The fourth quarter was affected by the pattern weighting, and the index dropped to 135.81. The decline was 19.76%, down 0.18% from the same period last year.

Keqiao textile creative industry is the key path of pformation and upgrading of Keqiao's traditional textile industry. After years of cultivation and development, Keqiao has formed the fashion industry ecological chain with the core of textile creativity. Now it is one of the five largest billion industries in the Keqiao area during the "13th Five-Year" period.

The number of fashion designers is rising slowly.

In 2018, the number of fashion designers in Keqiao increased slowly and then stabilized.

As of the fourth quarter of 2018, the Keqiao fashion design talent index closed at 120.08 points, up 2.40% compared to the same period last year.

From the trend of fashion design talent index to the first stage, the number of fashion designers in Keqiao has basically reached a relatively stable state in the process of increasing.

Trend index of fashion designers

The new flower index launched a high index pullback.

In 2018, the new flower launched the exponential oscillation, which hit a high point in the third quarter and closed at 278.32 points, a 82.80 percentage point increase over the previous quarter, or up to 42.35%. In the fourth quarter, the new pattern index was adjusted at 169.98 points, and the reduction was 39.29% in the quarter than in the same period last year. The contribution rate to the fashion creativity index is 57.79%, which is the main factor to drive the downward trend of the fashion creativity index.

Overall, the enthusiasm for research and development of creative enterprises in 2018 is higher than that in 2017. Although the fourth quarter has been declining, R & D enthusiasm has not been reduced.

Trend index of creative enterprises

Creative product turnover index continued to decline.

In 2018, the number of creative product pactions has been on the decline since the beginning of the year. In the fourth quarter, it fell below 100 points for the first time, and closed at 94.29 points, down 6.11%, down 9.23% from the same period last year, narrowing.

Judging from the overall trend, the number of creative products in Keqiao in 2018 was less than that of last year. This requires the major creative enterprises to focus on developing creative products that meet consumers' tastes and expand the volume of creative products.

Creative product turnover index trend

The number of fashion designers increased slowly.

In 2018, the number of creative enterprises increased exponentially. In the fourth quarter, the number of creative enterprises reached 140.80 points, or 1.40%, up 7.51% compared with the first quarter, while 7.34%, compared with the same period last year, but the overall number of creative enterprises in 2018 was better than that in 2017.

According to the sub index of quantity index of creative enterprises, in the first half of 2018, the index number of enterprises entering the creative garden was better than that of the introduction of creative park enterprises.

This shows that the district attaches great importance to the introduction of creative enterprises.

Activity index

The fluctuation of electricity suppliers is decreasing, the overall trend is slightly oscillating.

In the fourth quarter of 2018, the Keqiao fashion activity index closed at 141.03 points, up 4.49%, down 11.49% from the same period last year.

From the trend of Keqiao fashion activity index in 2018, the general trend is similar to that in 2016 and 2017, but the overall performance is weak. The trend of convergence is obvious, and the fashion activity needs to be strengthened.

The operation index of electric power providers is generally running periodically.

In 2018, the index of electricity supplier operation was generally running in a cyclical way.

Among them, in the second quarter of 2018, the electricity supplier operation index broke through the rules and fell to 171.97 points, a decrease of 18.07 percentage points, mainly affected by the decline of electricity supplier sales, but the number of business enterprises is still increasing. The third quarter has picked up. In the fourth quarter, it closed at 236.83 points, a 37.50 percentage point increase, or 18.81%. Compared with the same period last year, it dropped by 82.27 percentage points, or 25.78%, and the electricity supplier operation situation was less than that of last year.

From the classification index of electricity supplier operation, the number of e-commerce enterprises increased continuously in 2018. The index rose from 116.54 points in the first quarter to fourth points in the fourth quarter, and 120.99 points in 2018.

Comparison of electricity supplier operation index and its classification index

Fashion platform expands exponential stability.

In 2018, the overall trend of fashion platform expansion index was slightly oscillating, maintaining stable operation.

In the fourth quarter of 2018, it closed at 104.44 points, down 1.65% from a month earlier, down 1.65% compared with the same period last year.

In view of this, the Keqiao fashion platform is expanding in a wavy way, upgrading the fashion image and urban taste of Keqiao through the expansion of the fashion platform, and promoting the diversified development of Keqiao's textile, fashion and business.

Fashion platform expansion index trend

New product sales accounted for a slow decline in the index.

The new product sales share index shows the innovation and R & D intensity of Keqiao textile products, and is a key indicator to reflect the fashion activity in Keqiao.

In 2018, new product sales accounted for a downward trend, the index closed at 111.66 points, a 1.19% decline, a decline compared with the first two quarters of expansion, but up 2.81% over the same period last year.

Overall, the sales of new products in 2018 were better than that of last year. The market of Keqiao fashion industry is good.

In 2018, China's textile city group realized a turnover of 180 billion 838 million yuan, an increase of 10.1% over the same period, and a good record. However, the trend of new product sales share index needs to be vigilant, so as to avoid falling even lower.

New product sales share index change and trend

The overall index of corporate cooperation is down.

In 2018, the overall trend of corporate cooperation index fell downward, reaching 104.14 points in the fourth quarter, the lowest in nearly 3 years, a slight decrease of 1.63% in the annulus, a 4.77% decrease compared with the same period last year.

From the index trend reveals that the current situation of enterprise cooperation is not as positive as before.

From the point of view of the index of enterprise cooperation, the brand enterprises accounted for the stability of the index. In addition to the 109.84 quarter, the other 3 quarter indexes were reported at around 110 points, basically unchanged.

Brand product sales accounted for the downward trend of the index, leading to a downward trend in the proportion of enterprises, a key factor in the fourth quarter, reported at 96.45 points, fell below 100 points, a decline of 3.70%.

The brand communication cost index is getting high.

In 2018, the brand communication cost index increased overall, showing a bright eye.

In the first three quarters of 2018, the brand pmission cost index went lower and higher, reaching a peak of 150.61 points in the third quarter, a rise of 9.56%, a rise in the fourth quarter, a decline of 148.24 points, a decrease of 1.57%, but still a high position. It has a great positive effect on the fashion brand communication in Keqiao.

Extension index

The momentum of foreign entry is good, and the promotion efforts continue to increase.

In 2018, the Keqiao fashion promotion index rose sharply and was in good shape. It reached a record high in the fourth quarter. The index closed at 162.04 points, up 14.87 percentage points, or 10.10%. Compared with the same period last year, the index increased 5.69 percentage points, or 3.64%.

This shows that the Keqiao government and enterprises attach great importance to the fashion industry in Keqiao, and vigorously promote the fashion industry.

The number of international exchanges and cooperation increased rapidly.

In 2018, the index of international cooperation and cooperation increased rapidly.

As of the fourth quarter of 2018, the international exchange and cooperation index was closed at 183.33 points, up 10% percentage points from the previous quarter's 16.66 percentage point increase, up 10% over the previous year.

From the index trend and index value, the number of international exchanges in 2018 is frequent. The opportunity for Keqiao's fashion industry to show internationally is conducive to the internationalization of Keqiao's fashion industry.

International exchange and cooperation index trend

The number of enterprises participating in the exhibition oscillates upward.

In 2018, the number of enterprises participating in the exhibition was good.

In the fourth quarter of 2018, it rebounded and reported 141.67 points for the whole year, up 25 percentage points from the previous quarter, or 2.14%. The index value was unchanged from the same period last year.

On the whole, Keqiao fashion industry exhibitors are more active in the fourth quarter.

The number of enterprises participating in the exhibition reflects the initiative of enterprises in external publicity and promotion, and is an important part of the Keqiao fashion promotion index.

Judging from the trend of the number of local exhibitors and the index of the number of exhibitors attending the exhibition, it has always been in a state of high and low status.

It may be that when the enterprises participate in the exhibition, the number of exhibitors in the field will be reduced. When exhibiting in the field, the number of local exhibitors will be reduced, but in the fourth quarter, the two will show an upward trend.

This indicates that enterprises can not fully take part in exhibitors and exhibitors, but they are trying their best to make local exhibitions and exhibitions go hand in hand.

Index number of enterprises participating in exhibitions

The change index of foreign stationing quantity is presented.

In 2018, the number of foreign stationed volume change index showed an inverted U trend, which was in the upward trend in the first three quarters, and down in the fourth quarter. The index closed at 160.21 points, down 5.30%, and fell 2.94% from the same period last year.

Among them, in the second quarter of 2018, the number of foreign stationed spots increased the most, and the index closed at 165.61 points, which is the highest point in recent years. It shows that foreign businessmen are optimistic about the development of fashion industry in Keqiao. They are very willing to join the fashion industry in Keqiao and share this big cake.

According to the classification index of changes in the number of stationed foreign companies, in 2018, the number of offices, registered companies and people's index trend was consistent with the change index of foreign stationing numbers. The first three quarters of the season rose and the fourth quarter was down.

As a whole, the Keqiao district has attracted a large number of foreign merchants, and the current momentum is good. It has a strong push on the internationalization of Keqiao textile in the future.

Trend of changes in the number of foreign stationed quantities

Evaluation index

The overall evaluation is fluctuating and widely accepted by the industry.

The fashion evaluation index of Keqiao is surveyed by means of a questionnaire. The popularity of Keqiao textiles and textiles is comprehensively evaluated from the popularity, popularity, fashion, creativity and fashion leading of Keqiao textiles.

In the fourth quarter of 2018, the Keqiao fashion assessment index closed at 124.02 points, basically unchanged from the two quarter, rising 6.25%, up 7.18% from the previous year. The third quarter was reported at 116.72 points, with a slight fluctuation in the first quarter.

On the whole, in 2018, the trend of Keqiao fashion evaluation index was wavy, oscillating and fluctuating, not much, compared with the trend of 2017, but the overall situation was slightly worse. This proves that the market operators are generally satisfied with the evaluation of Keqiao textile industry and textiles, but they have weakened.

Fashion assessment index trend

Forecast for future market

Steady upward uplink callbacks

In 2018, China's Keqiao fashion general index went well in the first three quarters, with a slight downward trend in the fourth quarter.

Overall, Keqiao fashion index system, fashion creativity index, fashion activity index, fashion promotion index, fashion evaluation index have risen to varying degrees, which shows that the development trend of Keqiao fashion industry is good, and the future is worth looking forward to.

Keqiao's fashion index is expected to be seasonally affected in the first quarter of 2019, continuing a slight correction.

The Keqiao fashion creativity index will rise slightly with the increase in the number of new flower types, but not much.

The Keqiao fashion activity index will also be slightly weakened by the Spring Festival and seasonal influence.

The Keqiao fashion promotion index is expected to be on the high side, while the Keqiao fashion assessment index is expected to continue to fluctuate around 110~120.